Digital Marketer
- Strategy
- Advised clients on Landing Page and Funnel Optimization, Content Creation, Link Building, and Email Marketing Strategies.
- Engaged with clients to identify core challenges and unique selling propositions; crafted custom strategies that improved market positioning and exceeded client expectations, resulting in a 25% average revenue growth.
- Created Lead Generation Campaigns, by designing funnels to convert traffic to leads. Increasing conversion rate by 44% within the first month for a client.PPC
- Built out new Google Ads Campaigns utilising proper account structure and organisation of ad groups, keyword match types, device segmentation, and ad extensions.
- Audited and optimised Google Ads campaigns by restructuring ad groups, refining keywords, and enhancing ad copy; increased click-through rates by 25% and reduced cost-per-click by 18%.