Digital Marketer
Strategy● Advised clients on Landing Page and Funnel Optimization, Content Creation, Link Building, and Email Marketing Strategies.● Engaged with clients to identify core challenges and unique selling propositions; crafted custom strategies that improved market positioning and exceeded client expectations, resulting in a 25% average revenue growth per client within six months.● Created Lead Generation Campaigns, by designing funnels to convert traffic to leads. Increasing conversion rate by 44% within the first month for a client.PPC● Built out new Google Ads Campaigns utilising proper account structure and organisation of ad groups, keyword match types, device segmentation, and ad extensions.● Audited and optimised Google Ads campaigns by restructuring ad groups, refining keywords, and enhancing ad copy; increased click-through rates by 25% and reduced cost-per-click by 18%.● Analysed Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.● Optimised Quality Scores to lower cost-per-click to ~$0.50.● Conducted A/B Split Testing of Ad Copy & Landing Pages to increase click-through rate to 7%.● Used Analytics to Assess Visitor Behaviour and Make Adjustments.SEO● Created SEO Optimised Wordpress Websites, including title tags, meta descriptions, site architecture, installing plugins to improve on-site performance (Yoast SEO), managing writers to create keyword rich content, and internal linking.● On Site Audits, checking for Content and Keyword Density, Alt Image Text, & Response Codes.● Used SEMRush, ahrefs, and Moz to research competitor link profiles and organic SERP presence.● Performed SERP competition research, finding long tail keywords, and brainstorm lateral keywords.● Used Screaming Frog to perform in depth technical analysis of websites, ensuring optimization of Title Tags, Images, and Site Structure.● Used Analytics to assess visitor data, decrease bounce rate and increased time on page.
