Strategy● Advised clients on Landing Page and Funnel Optimization, Content Creation, Link Building, and Email Marketing Strategies.● Engaged with clients to identify core challenges and unique selling propositions; crafted custom strategies that improved market positioning and exceeded client expectations, resulting in a 25% average revenue growth per client within six months.● Created Lead Generation Campaigns, by designing funnels to convert traffic to leads. Increasing conversion rate by 44% within the first month for a client.PPC● Built out new Google Ads Campaigns utilising proper account structure and organisation of ad groups, keyword match types, device segmentation, and ad extensions.● Audited and optimised Google Ads campaigns by restructuring ad groups, refining keywords, and enhancing ad copy; increased click-through rates by 25% and reduced cost-per-click by 18%.● Analysed Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.● Optimised Quality Scores to lower cost-per-click to ~$0.50.● Conducted A/B Split Testing of Ad Copy & Landing Pages to increase click-through rate to 7%.● Used Analytics to Assess Visitor Behaviour and Make Adjustments.SEO● Created SEO Optimised Wordpress Websites, including title tags, meta descriptions, site architecture, installing plugins to improve on-site performance (Yoast SEO), managing writers to create keyword rich content, and internal linking.● On Site Audits, checking for Content and Keyword Density, Alt Image Text, & Response Codes.● Used SEMRush, ahrefs, and Moz to research competitor link profiles and organic SERP presence.● Performed SERP competition research, finding long tail keywords, and brainstorm lateral keywords.● Used Screaming Frog to perform in depth technical analysis of websites, ensuring optimization of Title Tags, Images, and Site Structure.● Used Analytics to assess visitor data, decrease bounce rate and increased time on page.

Used statistics to build strategies to take advantage of sporting events.Spotted arbitrage opportunities when prices are misaligned.Managed risk by creating a diversified portfolio of strategies/systems.Utilised technology to automate the execution of trades and increase speed/accuracy.

Specialising in acquiring lower and middle market companies, through MBIs/MBOs, including:Deal Flow - creating a deal specification, and identifying seller profiles.Analysis - designing a financial model, creating a valuation range to structure a deal, and preparing for due diligence.Negotiation - constructing an offer sequence, and finding out the seller's motivations.Raising Capital - understanding each potential source, and which one to use to fund the deal, based on the seller's needs, and the impact it has on future cash flows.Bolt-On Acquisitions - how to create value via economies of scale, fixed cost synergies, and cross-selling.

Used software to create an automated stock trading strategy on US markets.Focused on small-cap equities, with technical indicators to identify entry and exits.Managing risk by constructing a diversified portfolio based on liquidity.

Created marketing campaigns in the gaming and recruitment industries.Identified Ideal Customer Profiles.Created offers for each market segment and channel.

Tested marketing channels and constructed sales funnels to convert traffic into leads.