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Jay S. Guyther is listed as Media Measurement Research & Marketing Consultant at ROI Media Solutions, LLC, a company with 3 employees, based in Bethany Beach, Delaware, United States. AeroLeads shows a work email signal at bellsouth.net, phone signal with area code 917, 410, 443, 212, 301, and a matched LinkedIn profile for Jay S. Guyther.
Jay S. Guyther previously worked as Partner at Caspian Hill Group (Www.Caspianhillgroup.Com) and Partner at Roi Media Solutions, Llc. Jay S. Guyther holds Mba, Marketing And Marketing Research from Loyola College In Maryland.
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I have over 35 years experience in audience measurement and media research, marketing and product management, both in the US and internationally. From 1984-2009 I was with Arbitron, the radio ratings research supplier in the US, where I co-wrote the business plan to introduce electronic audience measurement in the 50 largest radio markets and was the senior executive responsible for it's implementation. I have successfully managed large media research services (both diary and meter) from the business planning through development and implementation, including after launch support and customer servicing. Key strengths include identifying customer and market opportunities; strong marketing and product management experience with disciplined business planning, strategic development and people management skills; a proven ability to build solid relationships with key decision makers.I also have a proven track record in managing large teams of solutions-focused product and customer service managers.Specialties:Media research methodologies (electronic and diary), both US and internationallyMeter technologies (both encoding/watermarking and audio fingerprinting/ACR)Arbitron Ratings AnalysesBusiness Plan Development and ImplementationCustomer Focused Marketing Strategy DevelopmentBuilding product management and customer service organizationsLong-term Strategic Planning
Listed skills include Strategy, Radio, Advertising, Strategic Planning, and 46 others.
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The Caspian Hill Group and Caspian Marketplace is a technology hub for inventors, creators, and innovators for Media Tech. The Marketplace is an unique first of its kind media and ad technology marketplace of like-minded companies with a vision of working together, blending solutions and supporting the future innovation of media in TV, Radio, OTT and.
Clients have included: Trinton, Verance, Coalition for Innovative Media Measurement (CIMM), Mediametrie (France), Video Research (Japan),Emmis Communications; DeMatteo Monness; McPheters & Company; North, Nash & Abendroth LLC; Astral Radio (Canada); Poland Radio Broadcasters Association; Maryland Public Television.
Act in a fiduciary capacity for the benefit of the Federal Trade Commission with power and authority to monitor compliance with the requirements of the Arbitron-Nielsen consent decree.
Media organizations, advertising agencies and advertisers have long been concerned with the relatively small panel sizes that have traditionally been used for media and consumer panels. The unique MRL audio-matching meters (available as both a downloaded smartphone app or 'fixed' version preloaded onto a smartphone or tablet) offers an inexpensive.
As a consultant with Google, I worked on team to design and implement single source (TV, PC, mobile and tablet) media measurement panels in U.S., U.K. and France. Responsibilities included: meter technology evaluation and testing; design and implementation of ‘friends and family’ tests; development of data processing, compliance, in-tab determination and.
Responsible for overall product management of Arbitron's syndicated services, including commercialization of the PPM electronic measurement service.
Responsible for writing the business plan for the rollout and commercialization of the Arbitron PPM (portable people meter) electronic measurement technology in the US. Also served as the senior executive on the PPM implementation plan.
Executive responsible for licensing and marketing and Arbitron PPM electronic measurement technology and software systems in Canada, Europe, Asia and Australia.
Managed 100+ person sales and marketing organization responsible for licensing of syndicated audience research, software applications and training to 2500 radio station customers in the US. Annual sales were in excess of $100 million.
Activities and Societies: General Manager WVLC/WLCR Radio, student government, varsity baseball, Alpha Sigma Nu Honor Society
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Jay S. Guyther works for ROI Media Solutions, LLC.
Jay S. Guyther is listed as Media Measurement Research & Marketing Consultant at ROI Media Solutions, LLC.
AeroLeads has found 1 work email signal at @bellsouth.net for Jay S. Guyther at ROI Media Solutions, LLC.
AeroLeads has found 9 phone signal(s) with area code 917, 410, 443, 212, 301 for Jay S. Guyther at ROI Media Solutions, LLC.
Jay S. Guyther is based in Bethany Beach, Delaware, United States while working with ROI Media Solutions, LLC.
Jay S. Guyther has worked for Caspian Hill Group (Www.Caspianhillgroup.Com), Roi Media Solutions, Llc, Ftc Monitor/Arbitron-Nielsen Consent Decree, Mobile Research Labs (Mrl), and Google.
Jay S. Guyther's colleagues at ROI Media Solutions, LLC include Anya Gergel.
You can use AeroLeads to view verified contact signals for Jay S. Guyther at ROI Media Solutions, LLC, including work email, phone, and LinkedIn data when available.
Jay S. Guyther holds Mba, Marketing And Marketing Research from Loyola College In Maryland.
Jay S. Guyther is listed with skills including Strategy, Radio, Advertising, Strategic Planning, Product Management, Digital Media, Media Research, and Marketing Research.
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