Jay Kim Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

Achievements• Exceeded FY23 marketing goal by improving profitability of the portfolio by 6% while exceeding CAD 978K above the YTD FY23 revenue goal in a year.• Activated products on the BD e-commerce website, leading multiple cross-functional teams without formal authority to complete competing projects on time meeting the highest standards.• Reduced production cost of low sales volume products by outsourcing and improved the profitability by 60%• Improved forecast accuracy by 12% by obtaining updates on sales funnel opportunities and communicating the changes with supply chain team.Responsibilities• Developed and implemented annual marketing goals, objectives, strategies, and tactics through SWOT analysis.• Delivered accurate and concise reports to global marketing and leadership team for optimal business decision making to support product life cycle management, pricing decisions, and ROI analysis for new projects.• Collaborated with the sales team to win new businesses and to improve customer experiences with competitive pricing, product information, back-order communication, and marketing content.• Managed price for contract renewals, forecasting, demand planning, RFP submissions and annual marketing plan processes.

Mississauga, Ontario, Canada

Achievements• Increased sales of a new product by 15% by developing and executing Go-to-Market strategies.• Managed price matrix as a single source of truth and created a sales team facing version eliminating confidential information using Power query. • Launched a new product in Canadian market by developing and executing an integrated marketing plan utilizing Google search, online display ad, a landing page, Sales Force to manage leads and Marketo for re-targeting email campaigns.• Developed a list of product substitution options for Urology and Critical Care portfolio with in-depth product knowledge.Responsibilities• Managed customer back orders for 4 business portfolios using various Excel functions to improve the accuracy and efficiency of manual allocation processes. • Provided accurate stock level and ETA information of back ordered products in a timely manner by importing and organizing data from SAP and JD Edward to Excel. • Supported sales and marketing in ordering and warehousing sample products for sales conversion and customer education using Sales Force.

Toronto, Ontario, Canada

Achievements• Developed an interactive Excel dashboard that intuitively presents the performance of marketing campaigns using pivot graph and slicer.Responsibilities• Coordinated omni-channel media planning and execution processes for 6 brands working directly with 3 planning managers and subject matter experts from 4 cross-functional teams.• Assisted in developing annual marketing plans according to the client brief for 6 brands by pulling target audience insights from Nielsen while adhering to timelines and budget.• Prepared monthly campaign and post-campaign reports to analyze the effectiveness of each campaign and to advise data driven media budget allocations.• Ensured campaigns go live as scheduled communicating with subject matter experts and client finance team according to brand activation calendars.• Updated the master plan to reflect budget changes while actualizing media spend and corrected discrepancies between planned budget and actual spend amount ensuring correct billing.

Toronto, Canada Area

Achievement: Brought in UDS 3.9 million investment into TD wealth management by referring a client to a FA• Achieved assigned sales goals and business objectives by promoting banking solutions based on the individual needs of clients• Demonstrated ability to quickly learn various software applications such as C3, S3, and Admin Apps• Continuously developed the knowledge on products and compliances by completing training modules

Toronto, Canada Area

Achievements• Exceeded content reach and engagement goals by 30% and 23% respectively.Responsibilities• Created engaging social media content through social listening to increase the enrollment rate. • Maintained and updated an editorial calendar and produced marketing content performance report.

Gangnam-Gu, Seoul, Korea

Achievements• Saved CAD 30K franchise fee per year through an analysis on reservation sources. • Launched a new package deal with marketing team which resulted in increased occupancy rate by 15%.Responsibilities• Conducted market environment analysis as a part of mid to long-term strategic planning. • Produced monthly market trend reports which informed the C-level executives to establish mid to long-term strategies.• Prepared quarterly performance reports by analyzing P&L to improve the profitability of the organization.

Sydney, Australia

• Controlled all business costs inclusive of staff rosters and wage spend, food and beverage costs,operational costs and expenses in accordance with agreed budgets• Focused on sales growth through staff training on selling skills, staff education regarding high margin items, driving average check value, increasing drink purchase incidence, local marketing andrepeat visitation• Ensured all occupational health and safety policies and regulations are in place and that all policiesare adhered to by all team members• Assisted with implementing and monitoring the staff incentive program which recognizes andrewards achievements• Worked with Bondi Pizza marketing manager on local marketing initiatives and contribute to thedevelopment and implementation of such initiatives. • Ensured all food safety policies and procedures are in place and all team members are well trainedand adhering to these policies at all times

Gold Coast, Queensland, Australia

On a rotational training program in all departments in F&B and Front desk. Successfully completed the program

Gold Coast, Queensland, Australia

Gold Coast

• Planned and executed market data analysis and produced outcome reports for management using Excel and PowerPoint • Researched targeted information in news media coverage • Conducted local Korean market analysis, focusing on characteristics and customer patterns

Post Graduate Certificate, Marketing, 3.97

Activities and Societies: Dean's Honour ListReceived International Centre Certificate Scholarship Fall 2019

Bachelor'S Degree, Business (Minor In Marketing), 6.04

Activities and Societies: Member of Golden Key Honour Society