Jay Kim Email & Phone Number

Mississauga, Ontario, Canada

• Achievements
• Exceeded FY23 marketing goal by improving profitability of the portfolio by 6% while exceeding CAD 978K above the YTD FY23 revenue goal in a year.
• Activated products on the BD e-commerce website, leading multiple cross-functional teams without formal authority to complete competing projects on time meeting the highest standards.
• Reduced production cost of low sales volume products by outsourcing and improved the profitability by 60%
• Improved forecast accuracy by 12% by obtaining updates on sales funnel opportunities and communicating the changes with supply chain team.Responsibilities
• Developed and implemented annual marketing goals, objectives, strategies, and tactics through SWOT analysis.

Mississauga, Ontario, Canada

• Achievements
• Increased sales of a new product by 15% by developing and executing Go-to-Market strategies.
• Managed price matrix as a single source of truth and created a sales team facing version eliminating confidential information using Power query.
• Launched a new product in Canadian market by developing and executing an integrated marketing plan utilizing Google search, online display ad, a landing page, Sales Force to manage leads and Marketo for re-targeting.
• Developed a list of product substitution options for Urology and Critical Care portfolio with in-depth product knowledge.Responsibilities
• Managed customer back orders for 4 business portfolios using various Excel functions to improve the accuracy and efficiency of manual allocation processes.

Toronto, Ontario, Canada

• Achievements
• Developed an interactive Excel dashboard that intuitively presents the performance of marketing campaigns using pivot graph and slicer.Responsibilities
• Coordinated omni-channel media planning and execution processes for 6 brands working directly with 3 planning managers and subject matter experts from 4 cross-functional teams.
• Assisted in developing annual marketing plans according to the client brief for 6 brands by pulling target audience insights from Nielsen while adhering to timelines and budget.
• Prepared monthly campaign and post-campaign reports to analyze the effectiveness of each campaign and to advise data driven media budget allocations.
• Ensured campaigns go live as scheduled communicating with subject matter experts and client finance team according to brand activation calendars.

Toronto, Canada Area

• Achievement: Brought in UDS 3.9 million investment into TD wealth management by referring a client to a FA
• Achieved assigned sales goals and business objectives by promoting banking solutions based on the individual needs of clients
• Demonstrated ability to quickly learn various software applications such as C3, S3, and Admin Apps
• Continuously developed the knowledge on products and compliances by completing training modules

Toronto, Canada Area

• Achievements
• Exceeded content reach and engagement goals by 30% and 23% respectively.Responsibilities
• Created engaging social media content through social listening to increase the enrollment rate.
• Maintained and updated an editorial calendar and produced marketing content performance report.

Gangnam-gu, Seoul, Korea

• Achievements
• Saved CAD 30K franchise fee per year through an analysis on reservation sources.
• Launched a new package deal with marketing team which resulted in increased occupancy rate by 15%.Responsibilities
• Conducted market environment analysis as a part of mid to long-term strategic planning.
• Produced monthly market trend reports which informed the C-level executives to establish mid to long-term strategies.
• Prepared quarterly performance reports by analyzing P&L to improve the profitability of the organization.

Sydney, Australia

• Controlled all business costs inclusive of staff rosters and wage spend, food and beverage costs,operational costs and expenses in accordance with agreed budgets
• Focused on sales growth through staff training on selling skills, staff education regarding high margin items, driving average check value, increasing drink purchase incidence, local marketing andrepeat visitation
• Ensured all occupational health and safety policies and regulations are in place and that all policiesare adhered to by all team members
• Assisted with implementing and monitoring the staff incentive program which recognizes andrewards achievements
• Worked with Bondi Pizza marketing manager on local marketing initiatives and contribute to thedevelopment and implementation of such initiatives.
• Ensured all food safety policies and procedures are in place and all team members are well trainedand adhering to these policies at all times

Gold Coast, Queensland, Australia

On a rotational training program in all departments in F&B and Front desk. Successfully completed the program

Gold Coast, Queensland, Australia

Gold Coast

• Planned and executed market data analysis and produced outcome reports for management using Excel and PowerPoint
• Researched targeted information in news media coverage
• Conducted local Korean market analysis, focusing on characteristics and customer patterns

Post Graduate Certificate, Marketing, 3.97

Activities and Societies: Dean's Honour ListReceived International Centre Certificate Scholarship Fall 2019

Bachelor'S Degree, Business (Minor In Marketing), 6.04

Activities and Societies: Member of Golden Key Honour Society