In this agency role, I nurtured client relationships while leading end-to-end digital development projects, identifying and implementing process improvement opportunities. I created and held project timelines to launch schedule and budget, allocating engineering resources in collaboration with the digital team lead. I owned content management for all agency client website builds, leading an adjunct team of associates in populating, editing, and proofreading client content on the WordPress platform.

In this contract-to-hire role, I supported Spire's Head of Brand in building the brand marketing organization for this space-based earth data startup. I implemented and owned the creative project management system for design, web, video and written content, brand analytics, and communications.While successfully launching a full company rebrand, we also prepared the brand for IPO. Collaborating with General Counsel, I implemented a rigorous comms review process applicable to proposed marketing materials to ensure SEC compliance, reviewing all collateral prior to release. I led launch day planning for six offices in four countries + global remote workers. I later represented the brand team through the M&A process, bringing the exactEarth brand under the Spire umbrella. Ongoing duties include: triage all inbound creative and communications requests, assignment editor, DACI implementation, brand/design compliance review, day-to-day team operations management, liaise with customers and internal business units, proofreading/editing Brand Creative, Brand campaign strategy and development, vendor management, team finance.

As consultant to the Atlanta Fed Brand Marketing department, I conducted an audit of current workflow and project management practices. I implemented process improvements to elevate the team's work and better leverage Asana project management software for work stream optimization, communications, and prioritization. Consultation resulted in a successful on-time brand relaunch as well as introducing team best practices to the Public Affairs department.

Serving this startup's marketing organization, I implemented project management processes to streamline development of company assets through a complete rebrand. I led creative workflow across internal design team and our web development agency partner, successfully launching the new company website resulting in visitor lift of 225%, increased homepage engagements by 66%, and a demand gen funnel impact of +19%. Interfacing with Product Marketing, Demand Generation, Business Development, and Sales Enablement, I drove ABM initiatives forward via creation of white papers, tech briefs, datasheets, paid and earned media, and targeted campaign microsites, resulting in a to-date 200% increase in ARR.

As Creative Project Manager contractor, I collaborated cross-functionally at all levels of the organization to manage creative and special programs, leading projects through the lifecycle from intake to file ship including digital ad creative and content, solution guides, and event assets including webpages, signage and swag. In addition to my daily PM duties, I served on the core team managing IPO activities and brand relaunch. I also led the brand team transition to Jira project management software and chaired the committee to select a digital asset management system.

I was hired as SME to revise internal HR policies to reflect fully inclusive language across the full spectrum of diversity, specifically orientation, gender identity and expression. I developed content and designed the sales deck outlining an alcohol beverage brand positioning and value proposition, interpreting market research data into salient implications to support the brand and telling individual stories to underscore the brand's commitment to the community and the opportunity.Presenting the unique brand sponsorship opportunity to multiple national LGBTQ advocacy groups, I successfully secured a non-profit partner, negotiated and executed multi-million dollar contract commencing with new product launch and ongoing support.

In this position, I consulted with program owners and key stakeholders to strategize program development and lead project management of the company's annual US franchise commercialization contest, garnering 100% participation rate. I managed the cross-functional team of project manager, event planner, creative designer, content producer, video team and production manager. Defining audience-appropriate communications vehicles, I led program and capability-building communications including management and execution of content and creative for web development, mobile app development, executive messaging and newsletter routines. As project owner, I developed, managed and reconciled $1MM annual program budget to inform overall contest ROI.

In this role, I partnered with Executives, Senior Leaders and key stakeholders throughout the Company to strategize and share best practices for program development via internal agency resources -- creative and digital design/development, information research, event consulting, copy and content development, and video production.As adviser and past president of The Coca-Cola Company LGBTA business resource group, I collaborated with diversity and multicultural marketing leaders to develop programs and marketing campaigns that foster inclusion and encourage personal authenticity, effecting company policy changes to enhance a vibrant, diverse workplace.

Leading contributor of The Coca-Cola Company agency team, delivering end-to-end marketing solutions via promotion, sponsorship, retail and entertainment disciplines to build brand equity and deliver sales lift. Highlights include managing retail activation of the Coca-Cola American Idol sponsorship, leading the Company's first-ever win-at-the-door sweepstakes partnering with Domino's. I also led planning/leading multi-cultural marketing photo shoot and retail campaign for Coca-Cola Holiday in-store promotions.

Serving as a consultant, I advised both high-profile and boutique clients. Among my featured client/project highlights:Talking Heads Media - PR/media consultant for the AARP of Georgia client. I was embedded inside the Georgia state capitol, accompanying AARP chapters and interviewing lawmakers as well as chapter representatives regarding issues and policies impacting the 50+ community. I then composed and distributed press releases to media outlets across the state, securing story placements throughout the legislative session. I also wrote press releases and creative narratives in support of the Tobacco-Free Georgia campaign.For Bank of America, I consulted on LGBTQ marketing best practices. I developed and presented the business case supporting the social importance and profit potential of reaching this diverse community. I created and managed a direct mail marketing collateral campaign from concept through final art creation, leading the project design team and client marketing team to draft and finalize compelling brochure content and design.As marketing consultant to Lucky Dog! LLC, I performed customer acquisition and customer relationship management including project fulfillment and initial move implementation for this boutique international pet relocation service. I composed client communication templates in a Salesforce beta test environment and managed print and digital marketing collateral creation, content development, design and production.

In this role, I created integrated marketing campaigns from original concept through implementation for agency clients including Coca-Cola, Fanta and Evian US Open sponsorship. I also conceptualized and implemented a consumer diversity marketing campaign for Montevina Winery, developing and managing consumer events, served as brand ambassador and managed daily campaign activities to client expectations, timing and budget.

Transitioning from a corporate travel consultant role into communications, I served as writer and editor of the Atlanta call center's daily newsletter outlining corporate and industry news updates. I was also featured regular contributor to the national newsletter. I implemented national productivity campaigns and special events and special events at the local level for a 200+ employee audience as the company deployed Six Sigma methodology. This role was rooted in collaborating with local management and national executive team to ensure messaging and branding guidelines.

Building a new sales territory, I developed relationships with salon owners, managers and independent stylists to introduce them to product lines and equipment. I also maintained a roster of established accounts while balancing continuing education of new products and sales techniques.

Leading the entertainment division of this corporate travel services agency, I hired and managed a staff of five to fulfill travel needs of high-profile celebrities and music industry executives. I met with travel managers and industry executives to grow the division, expanding agency revenue by 20%. Traveling for BNA Records, I served as onsite group manager and liaison with hosts. I also facilitated meetings with clients and travel vendors for conflict resolution.

Working in a multicultural environment, I served client corporate travel needs for domestic and international arrangements. I also developed new sales and marketing materials for the agency, as well as working with the software provider to maintain leased equipment and train staff on technology updates.

Advancing from the role of corporate travel consultant having supported accounts in excess of $1MM, as trainer I led company-wide continuing education for management and agents on computer software, sales and customer service.

As owner and manager of daily operations in a previously established corporate and leisure travel agency, I performed sales and marketing duties, increasing the customer base by 30%. I oversaw all aspects of the business including employee hiring, training and supervision.

Developing a sales territory, I sold airtime and created marketing campaigns for new clients, increasing radio station revenue by 20%. As PR Manager, I wrote station news releases pertaining to station and corporate affairs. I was also on-air talent for live remote broadcasts at client promotions and sporting events.

In this career entry level role, I sold and developed advertising campaigns for new and existing clients. I also wrote and recorded on-air ad copy in response to client briefs.