Responsible for conceptualization, development and implementation of demand generation campaigns to achieve growth targets for SourceAmerica's sales division.

Strategic planning and launch of a new, national, name brand service for national-scale commercial and governmental customers. From formal brand launch in Jan. 2015, the brand has grown to 51 network members operating 88 locations in 26 states, and already counts Federal agencies, educational institutions, state and local municipalities, financial and other commercial entities, and individuals as customers.• Oversee development of all aspects of brand strategy, architecture and identity. • Strategic oversight of initial go-to-market strategy. • Manage research process supporting a national sales strategy within key industry verticals.• Direct pilot marketing program to inform strategic, creative and tactical marketing decisions.• Oversee creative campaign development to launch a new brand at both national and local community levels.• Launch the company's first marketing resource management system to support consistent branding by each service provider to join the network.• Negotiate and administer CyclePoint's sponsorship of America Recycles Day as its official national electronics recycler.• Develop event and tradeshow strategy to support national sales growth goals.• Direct and implement marketing campaigns to recruit network participants. • Develop and manage co-op marketing funding program to support local brand awareness and sales efforts by independent network participants.• Develop and launch new website, extranet and customer service portal to support network requirements.

Strategic marketing and communication on behalf of an independent federal government agency• Launch and manage a year-long brand campaign to increase visibility and awareness of a $3 billion federal program resulting in a 46% percent increase in federal agency web traffic, 3702% growth of an online community, and measured reach exceeding 12 million people through social media, public relations, search engine optimization, special events and government affairs. • Develop and manage a $1.2 million annual marketing budget, resulting in 99.11% accuracy through rigorous monthly projections and reports. • Manage relationships with advertising, public relations, graphic design and website development agencies resulting in fully on-time, on-budget, on-message deliverables.• Manage editorial direction and production of a 45,000-circulation magazine for federal customers and prospects. • Drive ongoing change management and CRM training to improve business development lead capture, resulting in 27% monthly moving total increase through three quarters prior to federal sequestration.• Develop department’s first electronic project tracking system, resulting in reduced paper tracking, increased efficiency and executive approval to invest in project management software. • Manage marketing and communication relationships between SourceAmerica™ and the U.S. AbilityOne Commission®, the federal government agency that oversees the AbilityOne® Program.• Develop press releases, feature articles, presentations, proposals, web and social media content.• Coordinate communication reviews and approvals through multiple independent agencies. • Manage special event planning logistics, promotion and staffing.• Identify trademark infringements and initiate brand enforcement proceedings. • Conduct vendor searches consistent with procurement policy, including for the ad agency selected to launch the new SourceAmerica corporate brand that debuted in May 2013.

Comprehensive communication, marketing and fund development for an $86 million nonprofit.• Led first company-wide marketing communication review in 11 years; conducted agency searches for market research, advertising, media buying and brand discovery services, public relations, new media, web design, print and direct mail services, with recommendations to CEO. • Developed marketing performance scorecard and managed external advertising, direct mail and public relations agencies tasked with improving brand awareness, resulting in $3.7 million in supplemental revenue in FY11, $11.9 million over 3 years. • Led redesign of three corporate websites, resulting in revenue that surpassed projections by $767,000 over three years through improved information architecture, usability testing, search engine optimization and geo-targeted pay-per-click advertising.• Secured trademark protection and reduced unauthorized brand name use, halting yearly revenue leakage of approximately $150,000. • Improved customer participation in a new line of business through strategic alliances with three national organizations, resulting in $118,000 additional revenue without any increased expenses.• Refined year-end direct mail strategy, resulting in revenues that exceeded year-end goals by $38,000 (42%) over three years, while simultaneously reducing expenses by 18%.• Reorganized employee workplace giving committee strategy, resulting in 4% participation improvement and which exceeded revenue goal by 33% in one year. • Directed advertising and special event strategy to drive enrollment in a key program, resulting in 24% attendance growth over three years.• Corporate spokesperson and author of executive communications including speeches, talking points and issues briefs. • Led constituent relationship management (CRM) implementation team.• Led marketing, communication and fund development department in the extended absence of the Chief Development Officer.

• Developed supplemental revenue business case for key audiences, including the need to raise funds online, resulting in online transactions increasing 32% over three years.• Provided creative direction and management of advertising campaign valued at $1.3 million.• Served as primary media liaison and corporate spokesperson.• Managed special event preparation, promotion, logistics, transportation, sponsorship and operations for a yearly fundraising breakfast.

• Expanded key reporter relationships as primary press contact, resulting in a four month embedded reporter project resulting in a 2004 Washington Post Magazine cover story, later voted by Post editors as one of the magazine’s best stories of the past 20 years. • Communication lead for the CARS Coalition, an advocacy group formed to help mitigate the effects of proposed IRS tax law changes on car donations to charities.• Improved special event sponsorship messaging and streamlined event organization, resulting in special event net revenues increasing 63% over two years without increased expenses.• Identified media opportunities; prepared press releases, briefs, pitches, and developed new creative ideas for existing ad campaign.• Developed newsletter and other publication content; managed production by external vendors.

• Developed publications, media lists, press releases, and public service announcements. Managed production and editorial calendars, communication plans, and photo shoots. Directed project allocation and material delivery.• Organized events and public service campaigns, including management of a speaker’s bureau that helped win approval of a $237 million bond referendum, Virginia’s largest at the time. • Led project team that created the school system’s award-winning first multimedia recruiting tool.

• Designed proprietary sales tools for corporate telecom clients.• Improved core products through coordinated design, copywriting and editing.• Led team that developed online publications and multimedia into a new product line.