Jay Thomas Email & Phone Number

Vienna, Virginia (Telework From Thornton, CO)

Responsible for conceptualization, development and implementation of demand generation campaigns to achieve growth targets for SourceAmerica's sales division.

Telework From Thornton, CO

• Strategic planning and launch of a new, national, name brand service for national-scale commercial and governmental customers. From formal brand launch in Jan. 2015, the brand has grown to 51 network members operating.
• Oversee development of all aspects of brand strategy, architecture and identity.
• Strategic oversight of initial go-to-market strategy.
• Manage research process supporting a national sales strategy within key industry verticals.
• Direct pilot marketing program to inform strategic, creative and tactical marketing decisions.
• Oversee creative campaign development to launch a new brand at both national and local community levels.

Vienna, Virginia

• Strategic marketing and communication on behalf of an independent federal government agency
• Launch and manage a year-long brand campaign to increase visibility and awareness of a $3 billion federal program resulting in a 46% percent increase in federal agency web traffic, 3702% growth of an online community.
• Develop and manage a $1.2 million annual marketing budget, resulting in 99.11% accuracy through rigorous monthly projections and reports.
• Manage relationships with advertising, public relations, graphic design and website development agencies resulting in fully on-time, on-budget, on-message deliverables.
• Manage editorial direction and production of a 45,000-circulation magazine for federal customers and prospects.
• Drive ongoing change management and CRM training to improve business development lead capture, resulting in 27% monthly moving total increase through three quarters prior to federal sequestration.

Upper Marlboro, Maryland

• Comprehensive communication, marketing and fund development for an $86 million nonprofit.
• Led first company-wide marketing communication review in 11 years; conducted agency searches for market research, advertising, media buying and brand discovery services, public relations, new media, web design, print.
• Developed marketing performance scorecard and managed external advertising, direct mail and public relations agencies tasked with improving brand awareness, resulting in $3.7 million in supplemental revenue in FY11.
• Led redesign of three corporate websites, resulting in revenue that surpassed projections by $767,000 over three years through improved information architecture, usability testing, search engine optimization and.
• Secured trademark protection and reduced unauthorized brand name use, halting yearly revenue leakage of approximately $150,000.
• Improved customer participation in a new line of business through strategic alliances with three national organizations, resulting in $118,000 additional revenue without any increased expenses.

Upper Marlboro, Maryland

• Developed supplemental revenue business case for key audiences, including the need to raise funds online, resulting in online transactions increasing 32% over three years.
• Provided creative direction and management of advertising campaign valued at $1.3 million.
• Served as primary media liaison and corporate spokesperson.
• Managed special event preparation, promotion, logistics, transportation, sponsorship and operations for a yearly fundraising breakfast.

Upper Marlboro, Maryland

• Expanded key reporter relationships as primary press contact, resulting in a four month embedded reporter project resulting in a 2004 Washington Post Magazine cover story, later voted by Post editors as one of the.
• Communication lead for the CARS Coalition, an advocacy group formed to help mitigate the effects of proposed IRS tax law changes on car donations to charities.
• Improved special event sponsorship messaging and streamlined event organization, resulting in special event net revenues increasing 63% over two years without increased expenses.
• Identified media opportunities; prepared press releases, briefs, pitches, and developed new creative ideas for existing ad campaign.
• Developed newsletter and other publication content; managed production by external vendors.

Richmond, Virginia Area

• Developed publications, media lists, press releases, and public service announcements. Managed production and editorial calendars, communication plans, and photo shoots. Directed project allocation and material delivery.
• Organized events and public service campaigns, including management of a speaker’s bureau that helped win approval of a $237 million bond referendum, Virginia’s largest at the time.
• Led project team that created the school system’s award-winning first multimedia recruiting tool.

Herndon, Virginia

• Designed proprietary sales tools for corporate telecom clients.
• Improved core products through coordinated design, copywriting and editing.
• Led team that developed online publications and multimedia into a new product line.