Jayne C. Email & Phone Number

United Kingdom

London, England, United Kingdom

Heading up a team of 14 marketing professionals, oversee strategic marketing initiatives to drive business growth and strong member retention.

London, United Kingdom

• Management and delivery of behaviour change campaigns for Road Safety, Public Transport Safety and Antisocial Behaviour via OOH, radio, digital display and paid social
• Team management (5) as part of interim lead role
• Cross-agency strategic planning and joint working with partners such as Drinkaware, Resident Advisor, Roadpeace and the Samaritans to further amplify campaign messaging and access new audiences

London, United Kingdom

- Headed up the marketing for three of HCA’s six London hospitals- As department head, worked with Exec teams to develop 3 year strategic marketing plans for each hospital - Managing a small team, oversaw the development of a range of campaigns, including new clinic launches, promotion of private maternity, and the brand re-positioning for HCA's.

Managed the launch of Bupa’s newly repositioned health screening services, working with integrated teams to plan approach for both corporate and consumer audiences.

• Development of annual marketing strategy to raise brand awareness, drive patient appointments and increase revenue from the UK, Middle East and China
• Strategic and operational planning of a new outpatients clinic in Harley Street
• Promotion of Health Screening clinics to the ‘worried well’

London, United Kingdom

• Hired by the Strategic Director, this was a 6-month contract leading on the brand development and marketing of CNWL's addictions services, including drugs, alcohol, and behavioural addiction.
• Development and implementation of multi-clinic marketing campaigns
• Launched a new brand for the newly formed ‘Kingston Wellbeing Service’, a conglomerate of 4 partner organisations

Sussex

Rochdale

London, United Kingdom

• Planning and delivery of integrated marketing campaigns to raise awareness of the website, drive traffic and instigate behaviour change (Annual budgets: £2-5M)
• Development of public health marketing campaigns targeting both C2DE and ABC1 ‘Good intentions’ audiences, utilizing above and through the line media
• Developed NHSC's first ever app, on Pregnancy, which won a DBA Design Effectiveness award and increased traffic by 38%
• Formulated new strategy for email marketing, tripling subscribers & increasing email traffic by 700%

Surrey

• Reporting into US-based HQ, translated global strategy into localised plans

London

Cmi Postgraduate Diploma In Strategic Management & Leadership

Cim Postgraduate Diploma In Marketing

Ba (Hons) International Business With Spanish, 2:2

Activities and Societies: As part of my degree, I spent 6 months studying at Alicante University and 9 months working in Oviedo.