I’ve spent my career working on marketing, branding and communications projects, both in-house and in various roles within a creative agency. As a freelancer, I now get to spend every day doing the type of work that I love the most: copywriting and verbal brand identity. I've got experience in creating verbal brand identity guides, crafting case studies from desk research or from interviews, writing website copy (and carrying out the associated keyword research), developing Google Search ads and social campaigns for LinkedIn, Facebook, Instagram, Pinterest and Twitter, writing for email marketing campaigns, brochures, flyers, blogs...and more. I work closely with designers and other creatives on the 'big idea' for campaigns, and will also happily sit on my own for hours to hone longer pieces.