Jay Patel Email & Phone Number

Mumbai, Maharashtra, India

A Brand Of Uplers

- Lead and mentor a team of paid media analysts, fostering a collaborative and growth-oriented environment to enhance team performance and professional development.- Oversee client relationships, ensuring satisfaction through regular communication, performance reporting, and addressing any issues or concerns promptly.- Create compelling proposals for prospective clients, outlining tailored paid media strategies to meet their business objectives and demonstrating the value of our services.- Manage and conduct calls with prospective clients, effectively presenting proposals and strategies to secure new business opportunities.- Develop advanced paid media strategies that leverage the latest industry trends and best practices to drive client success and achieve measurable results.- Provide comprehensive performance reports and insights to clients and internal stakeholders, ensuring transparency and alignment with business objectives.- Maintain and strengthen relationships with key advertising partners, negotiating contract terms and securing favorable pricing to maximize ROI.- Stay updated with industry trends and emerging technologies in paid media, incorporating new methodologies and tools to maintain a competitive edge.

A Brand Of Uplers

- Leading the development of paid media strategies and creating comprehensive plans for achieving client's business objectives.- Defining and measuring KPIs to assess campaign effectiveness and providing regular reporting to stakeholders as well as end client.- Developing and implementing testing and optimization strategies to improve campaign performance and efficiency.- Managing relationships with key advertising partners and negotiating contract terms and pricing.- Conducting in-depth analysis of campaign data to identify trends and insights for improving overall campaign performance across various channels.- Collaborating with cross-functional teams, including design, content, and analytics, to develop integrated marketing campaigns that align with business goals and target audience needs.- Providing mentorship and guidance to junior SEM analysts, and contributing to the overall growth and development of the marketing team.

Remote

- Strategize, execute & optimize paid marketing campaigns on various paid media channels.- Performing daily campaign management of PPC accounts on multiple platforms for multiple clients.- Execute, test, collect & analyze data, identify trends & insights and make changes to achieve maximum leads and ROI in paid search & social campaigns.- Managing & prioritizing the tasks, with effective communication daily, and regulating on-time deliverables to the client.- Maintain high level of client servicing by sending timely performance updates including post campaign analysis to the clients.- Generate daily, weekly & monthly reports with thorough analysis for all markets.- Initiated documentation on trends, learnings & performance of the campaigns on regular basis & sharing with the client.- Training and imparting knowledge to the junior team members to optimize their skills & to help them learn more efficiently.

Mumbai, Maharashtra, India

- Expertise in successfully managing large-scale pay-per-click (PPC/ SEM) campaigns in Google Ads (Search and Display Network), Bing AdCenter (Search).- Managing the allotted list of campaigns daily by observing the performance of the campaign and making required changes to help improve the CPL, CPC, CTR & other metrics as per the client's requirements.- Suggesting new ideas for the account expansion based on the research & testing done on the existing campaigns. Retention of client's existing accounts through active campaign management.- Building rapport and developing relationship with the client support teams globally.- Training the new joiners to help them understand the process quickly. Monitoring the performance of the new joiners & providing them with feedback which may help in improving the performance of the campaign.

Master Of Business Administration - Mba, Media & Advertising

Bachelor’S Degree, Computer Science

Diploma In Computer Engineering, Computer Science