Jayesh Rajdev Email & Phone Number

London, England, Gb

I joined ITV's Commercial team in a newly-created role to define and deploy ITV's advanced advertising strategy to meet ITVX revenue targets. My team collaborates extensively with external solution providers and across multiple ITV teams, including sales & partnerships, trading, ad ops, legal, marketing, data, and technology to ensure everything we do in advanced advertising meets the needs of our advertising customers today and tomorrow.Specific areas of focus: Led the launch of ITV AdLabs (Jan 2022), ITV’s home of advertising innovation. Launch work included ops model development, branding/narrative, and alignment across all internal teams. My team are responsible for external evangelisation across key agency and advertiser customers, key trade bodies, and industry events. All addressable advertising product innovation now sits under AdLabs, and encompasses the next generation of retail media, commerce, AI-powered solutions, brand 1PD, dynamic creative, and measurement solutions, alongside specific customer-centric GTM strategies for these. Continued rollout and expansion of Planet V, ITV's self-service programmatic platform, comprising internal and customer evangelisation, event speaking, PR, sales strategy and narrative. Expansion of Planet V’s supply portfolio, forging links with other broadcasters and on-boarding of new CTV partners.Represent ITV Commercial in ITV's Embrace network, dedicated to elevating the voices of minority ethnic talent in the organisation.

London, England, Gb

The Addressable Platform Limited (TAPL) provides an advertising technology solution, allowing agency holding group customers such as GroupM and PMX to form their own propositions (e.g. Finecast), managing, measuring and optimising premium video advertising using data.TAPL has an exclusive licence with Amobee, Inc. for use of its video advertising platform technology in the UK and Ireland. TAPL is part of the ITV plc group.Work closely with marketing leaders, in-house media/digital specialists, media agency leaders and teams to develop strategic broadcast and digital video solutions, executing them through relationships with those advertisers and the agency leadership responsible for them.Lead and mentor commercial team to deliver sales targets through proactive pipeline management, strategic solution selling, and consultative client service.Responsible for thought-leadership around convergent TV/video opportunities for advertisers, executed via marketing, strategic partnerships (trade bodies, media auditors and advisors), article writing, PR, and event speaking.

London, Gb

Media For All (MEFA) was established in 2017 to address the lack of diverse talent in the UK media industry by helping to recruit, retain, and develop Black, Asian, and ethnic minority talent within it. Since then, the organisation has grown to a membership of over 300 media professionals of all levels, all entirely of ethnic origin, dedicating themselves to the advancement of MEFA’s mission through mentoring, industry events, schools outreach, and driving organisational change. As a founding member, I initially joined as a mentor. In 2020 I took on the role of Director of Communications. I run numerous strategic projects, partnership initiatives, alongside managing a talented team of 10 volunteer experts managing all member and external communications.

New York, New York, Us

I joined in a newly-created role in the EMEA leadership team to build and lead direct relationships with UK, regional, and global advertisers and their media agencies, with the aim of growing and retaining revenue.Work closely with marketing leaders, in-house media/digital specialists, media agency leaders and teams to develop strategic broadcast and digital video solutions, executing them through relationships with those advertisers and the agency leadership responsible for them.Lead and mentor commercial team to deliver sales targets through strategic selling, consultative client service, and proactive pipeline management.Responsible for thought-leadership around convergent TV/video opportunities for advertisers, executed via marketing, strategic partnerships (trade bodies, media auditors and advisors), article writing, PR, and event speaking.Articles published: see belowAwards judging: Media Week, Campaign Media, British Media, Campaign Creative Tech

London, Gb

I joined MediaCom in 1997 as a graduate trainee. During my 18-year career here I worked in client leadership roles across numerous clients and sectors across UK and International, ran and won numerous new business pitches, led large cross-functional account teams, and consistently delivered client satisfaction and growth.Deep expertise gained across brand and response planning, communications strategy, trading and execution across all media, digital strategy and planning, broadcast sponsorship, content partnerships, and sports rights valuation and monetisationStrong network of contacts developed across global and local advertisers, media agency colleagues, and media owners.

Ba (Hons) Business Studies

3 A Levels And 10 Gcses