Jay Rhodes Email and Phone Number

Managed North American Athletic and Outdoor business units and team to support 3 - 5 year strategic vision and 2 year operating plan+ Direct account management for key accounts+ Responsible for planning, forecasting, and reporting on owned segments

Integral member of new department of Industry Development focused on owning industry insights and analysis for Athletic and Cycling categories.+ Owned, tracked, and reported on end to end regional and global market dynamics including technology trends, consumer participation, and retail/etail end product performance through data acquisition, global market immersion, and connectivity with subject matter experts. + Supported strategic planning process by building out multiple key tools that enabled collaboration and decision making across commercial, marketing, product, and planning teams. + Developed new analytical tools, databases, and views to drive forecasting decisions for highly volatile end markets+ Supported commercial efforts with data analysis and business case development+ Developed industry level sales presentations through collaboration with key leadership, product development, customer product development, graphic design, marketing, and sales teams

Owned strategic vision, product line planning, project support for global Cycling and Athletic markets. + In depth strategic planning and execution with collaborative efforts driven across Product Development, Commerical, and Marketing teams+ Business case development and tracking for new product development+ Global go to market launch planning and execution for new Cycling and Athletic focused product launches

Responsible for the product strategy, product line management, and product marketing support, for Outdoor, Ski, Snowboard, and Cycling markets+ In depth global market analysis to build product line plans, identifying current gaps and opportunities launching new product development+ Responsible for strong commercial alignment to build business cases to support product launches with market expectations and tracking, and go to market plan development+ Effective product lifecycle analysis and execution of product updates and obsolescence+ Strong relationships with retailers, athletes, and consumers to drive and communicate internal market awareness+ Responsible for working with marketing for product launch needs, and delivering specific marketing collateral

Responsible for the product strategy, product line management, and product marketing support for the Mid and High Powered Boa product lines which are commonly found in Snowboarding, Ski Mountaineering, Outdoor, Workwear, and High Powered Medical products.

Responsible for managing accounts within the Athletic Business Unit, and pioneering new categories+ Create and drive opportunity with our brand partners for collaboration of game changing product+ Execute cross-departmental coordination of projects from conception to commercialization+ Pioneered new category development of American football, soccer, and tennis.

Account manager within the Outdoor category as the primary contact for existing brand partners. The primary focus is to build and develop relationships to grow respective between the Boa brand and strategic partners in the outdoor market of North America. + Managed 20+ brands in the Outdoor category+ Worked closely with Product Management to identify solutions and current gaps for targeted markets+ Strong collaboration with Marketing to drive impact on key product launches, support trade, and grow brand awareness with brand partner collaboration

Responsible for all retail aspects of a ski resort's retail operations overseeing 4 store fronts, a warehouse, personnel, and all purchasing.

Provided sales and service for the accounts in the Rocky Mountain Region (Colorado, Utah, and Wyoming).

Promoted, sold, and provided premium customer service and knowledge on the lifestyle and apparel for the True to This brand.

Oversaw all operations, sales, and personnel for a premier snowboard shop Alternative Edge.