My experience began as art director in New York and grew by working internationally as an agency creative director, serving multinational brands in Europe, the Middle East, Africa & Asia. In between agency jobs, I directed films and award winning documentaries in Turkey, started a magazine in Singapore, a free auto/property trader in Jakarta and a spa product brand in Bali.After returning to Dubai for the 3rd time in my career, I recently launched Mixed Music Services. This is subscription based and focused on unique Music, Radio & Events services. • Music features DJ mixed background soundscapes for social venues, such as: hotel lobbies / pool / rooftop areas, restaurants, cafes & bars. Unique features are custom soundscapes using our 21 music genres, secure remote switching & prayer break programming.• Radio is used to broadcast internal network media for businesses with multiple, regional locations to increase customer engagement. This allows chains to directly connect with their customers in the selling space, with branding and encouraging impulse purchases. Great for petrol station / minimarts, auto showrooms / service centers, sport venues / exhibition halls, chain restaurants, fitness centers, banks, grocery, big box retail, etc. Subscriptions are fully turn-key - including music, AI voiceovers, jingles & sound effects.• Event planning and production can be organized using the same technology as our Music services. We simply create a dedicated online dashboard for the event planner to use on unlimited events. We also create a unique remote switcher specific to their needs, so incase of emergency a "Plan B" is always ready to go.I would say, my current skill is being able to package a new approach to an existing service need, while using an existing, proven tech that hasn't been applied to that category.