Jayse Lee Email & Phone Number

United States

• Led brand storytelling for fashion apparel and leather goods on social media, paid, email marketing and loyalty programs, boosting customer engagement by 25% across Southeast Asia
• Revamped social media and influencer strategy to emphasize diversity and lifestyle storytelling, resulting in a 30% boost in e-commerce sales by effectively engaging a younger audience
• Oversaw product research in collaboration with product development and merchandising teams
• Initiated brand partnerships with regional design teams and external brands (e.g., BMW, Moët Hennessy, Dior) to enhance brand awareness

• Oversaw digital marketing for experiential retail quarters (8Conlay) involving F&B and fashion
• Oversaw content strategy for organic and paid media, resulting in a 15% increase in real estate lead generation
• Art directed and produced all video and static content, utilizing ad performance data to optimize content and improve results
• Developed experiential quarters by liaising with companies to include retail technology such as smart mirrors and an integrated retail app

Greater Los Angeles Area

• Photographer for AT&T Codes of Culture print and digital campaigns

Greater Los Angeles Area

• Conceptualized and executed TikTok and Instagram influencercampaigns, propelling the Flip app to rank among the top 20 fashion iOS apps within 4 months
• Produced and managed all print and social media content, including overseeing 7 daily photo/video shoots and art direction
• Coordinated with cross functional teams (e-commerce, customer service and business) to ensure alignment of content with company vision and support integrated campaigns

Greater Los Angeles Area

• Designed a non-profit website and created all social media assets, resulting in a 300% increase in Instagram and Facebook followings
• Planned outreach, fundraising and art programs in collaboration with the LA Department of Cultural Affairs, increasing public attendance by 10% (Festival of Masks, Promise Zone Arts, WeRiseLA)

Greater Los Angeles Area

• Supervised a team of 30 people in the distribution of UCLA orders across campus-wide stores
• Oversaw final invoices and accounting for UCLA food and book orders
• Coordinated all orders and communication between the UCLA store, textbook departments and vendors

Greater Los Angeles Area

• Tracked and researched US-China relations with focus on media partnerships and trends
• Oversaw logistics and marketing for the annual US-China Entertainment Summit with 400 attendees
• Coordinated partnerships with nonprofits and sponsors by managing communication and information flow

Greater Los Angeles Area

• Oversaw delegation and implementation of tasks among interns
• Reached out to policy representatives to facilitate better understanding of foreign relations
• Proposed and implemented ways to increase coverage of international issues through written articles

Bachelor Of Arts - Ba, Double Major In Political Science And History

Master Of Business Administration - Mba, Digital Communication And Media/Multimedia

Bachelor'S Degree, Political Science And History

International Baccalaureate