Jayson James Email & Phone Number

New City, New York, United States

- Direct influencer briefing, casting, campaign execution, & performance optimization producing impactful content increasing share of influence & Gen Z awareness.- Manage creative agency partnerships to oversee creative design, tone of voice, and performance for 30K+ influencer and PR mailers across campaigns and product launches.- Lead trend forecasting & diverse creator selections for Kiehl’s trend pilot that achieved 7M organic video views and a 4.4% video engagement rate across 400 assets.- Fostered a community of 110K+ followers on Threads through proactive community management strategies.- Created social first community codes in partnership with e-commerce teams, generating $100K+ incremental revenue from organic channels during promotion periods. . - Executed social media strategy for an influencer international trip in Finland, achieving a 2.5K follower increase on Meta and TikTok and generating 417K organic video views.

New York, New York, United States

- Directed cultural and content strategy for 15+ campaigns, contributing to the effective management of a $38M paid media budget.- Implemented A/B testing on Meta platforms, refining audience targeting strategies and driving a 30% increase in brand awareness among net new audiences.- Facilitated the integration of influencers into paid assets, resulting in a 10% increase in conversions across Meta and Snapchat during promotional periods.- Led reporting, performance analysis, and campaign optimizations to maximize ROI and ensure alignment with strategic goals.

Jackson Township, New Jersey, United States

• Developed & managed online marketing campaigns for diverse industry clients on social platforms to drive brand awareness, engagement, and traffic • Innovated & established user-friendly website updates to optimize the homepage, mission statement, and FAQ and bolster the companies voice to target audiences • Designed newsletters, blog templates, brochures, business cards, and other marketing materials to build client networks and engage health providers • Utilized Customer Relations Management (CRM) technology to conduct research on prospective clients and generate sales leads

East Lansing, Michigan, United States

• Assist in the execution of recognitions for D1 athletic teams and implement marketing strategies to deliver an outstanding Spartan experience • Implement marketing promotions for sponsored activations and gameday activities including Buick, Auto-Owners Insurance, and Pepsi Co.• Conduct research and analysis of local athletic programs to inform for opportunities to increase event engagement • Collaborate with 19 interns to execute marketing initiatives for community outreach and NCAA events

East Lansing, Michigan, United States

• Partnered with on-campus organizations to plan and execute events to expand opportunities for global youth • Led the creation, delivery, and execution of digital and social campaigns for the Global Youth Advancement Network on various platforms to increase on-campus engagement, grow audience, and build awareness• Utilized social media planning tools and graphic design platforms to develop timelines, and content calendars, and monitor progress to ensure deadlines are met • Provided analysis and recommendations through KPIs using data from social platforms and web tools to lead content and posting strategy • Prepared questions and interviewed guests for the Global Voices digital series designed to highlight the contributions of Michigan State Universities international faculty

New York, New York, United States

• Partnered with cross functional teams to establish a strategy to expand It Cosmetics social commerce and live selling operations • Conducted research & analysis of competing brands to inform for the innovation of live selling initiatives• Created, planned, & marketed Facebook & Instagram live episodes to promote exclusive sales of It Cosmetics products resulting in over $60,000 in total revenue• Developed a cross functional detailed data tracker to analyze live selling success & identify areas of opportunity to increase return on investments• Designed social media content to retarget viewers, increase engagement, and drive social commerce sales post live episodes • Presented recommendations to accelerate the future of It Cosmetics social commerce and live selling to senior leadership

Lansing, Michigan Area

As a Resident Assistant, I planned, promoted, and managed diverse campus activities among 50 residents to foster social and cultural development. I learned to mediate conflicts and solutions professionally and promptly to ensure a safe and comfortable living environment. Lastly, I encourage students to build networking relationships and guide them to resources that support their academic success and wellbeing.

East Lansing, Michigan, United States

• Mentored 45 high school students that resulted in their campus acclimation, professional growth, and networking skills • Led a diverse team of 7 students by encouraging teamwork and group development through activities, discussions, and company presentations• Collaborate with other Conference Assistants to progress an inclusive and growth-oriented experience

Detroit, Michigan, United States

· Developed and cascaded supplier communication promoting the business and customer imperative to participate in a sustainability survey resulting in an increase to the completion rate· Analyzed data and identified year over year insights for over 60 supplier improvement plans highlighting progress in advancing sustainable operating practices· Managed COVID-19 Personal Protective Equipment product trends to ensure achievement of on-going health and safety employee imperatives· Led and collaborated with supply chain and the fleet team (10 interns) showcasing contributions and recommended actions to be integrated into future business initiatives to the senior leadership team

Georgia, United States

· Leveraged SAP during a staffing shortage and system transition to effectively deploy Dixie cup inventory resulting in continued operational excellence and customer satisfaction· Created Dixie cup product allocation and inventory tracker to forecast Dixie cup facility closure timing· Managed high volumes of outsourced goods inventory throughout COVID-19 and collaborated with procurement specialists to notify operations team of gaps for corrective actions· Advised and partnered with Plant Operations Manager to minimize cup inventory deployment issues and ensured maximum order fulfillment· Trained permanent staff in SAP to transition supply planning and deployment responsibilities

Canton, Michigan, United States

• Developed and administered a new price plan for baseball training services that resulted in a 20% increase in revenue• Monitored and provided overall expenses and sales reporting updates • Engaged in discussions regarding client satisfaction, scheduled appointments, staged equipment, and connected with training staff to securing leasing fees• Responsible for resolving staff concerns