-Manage wholesale accounts, maximize sales and distribution, and execute trade programs and marketing intelligence.-Regular update of route plan and accurate data collection of product off-take and inventory level to seize sales opportunities,-Performing AR collection efficiently.-Coordinate with WIC on day-to-day product deliveries and customer concerns.-Manage delivery teams to ensure timely and efficient delivery schedules.-Directly report and present territory performance and local trade program proposals to the sales manager during business review.-Executed Digital Trade Engagement platform to wholesale accounts.

Key Roles and AccountabilitiesBrand Awareness•Deploys commercial activities at retail in his territory based on market intelligence and identified opportunities.•Selects and negotiates outlets for POS material deployment based on market segmentation, outlet attributes and customer traffic.•Deploys and maintains POS materials and staging units at covered outlets based on placement plans, company standards and in adherence to commercial cycle.Distribution•Deploys commercial activities at retail in his territory based on market intelligence and identified opportunities.•Introduce distribution of newly launched/unlisted PMFTC brands in assigned territory.•Perform OOS corrections at POS, and educate retailer on stock management.Trade Relationship/engagement•Identifies the right retailers for trade engagement programs thru appropriate selection and segmentation of covered Point of Sale.•Provides and maintains quality customer service and develops effective relationships at retail in order to position PMFTC as preferred business partner and maintain competitive advantage.•Proposes trade program activities based on territory problems/opportunities and increases retailer loyalty through RetailTerritory and Route Management•Addresses territory business problems and seizes opportunities by developing territory plan which supports district's business objectives.•Builds and leverages business relationship with wholesale team to ensure portfolio availability in the retail outlets.Market Intelligence•Gathers and collects feedback on trade program execution and adult consumer promotions within assigned territory.•Collects, reports and converts data into market intelligence information based on PMFTC Standards (availability, visibility, price, Out of Stock, competitors’ activities and others).•Captures and analyzes insights based on consumer dynamics, behaviors and attitudes that will drive brand choice and determines commercial strategy to use.

• Achieve the daily and monthly sales targets by ensuring complete and proper coverage of the assigned area; ensure that all outlets are visited, follow the planned call in each outlet and make sure that they are well stocked with all our brands and packages• Determine the amount of required loading for next day’s route.• Develop sales and distribution, by identifying and establishing business relationships with new clients and by introducing the full range of the products to existing clients.• Submit a daily activity report to the Supervisor detailing the competitors’ activities; complete the route cards, invoices, settlement sheets as well as any other required documents.• Merchandise the products and displays, utilize the Point of Sales (P.O.S.) materials, check the expiry dates in all outlets and rotate stocks whenever required.

Key Roles and Accountabilities• Merchandise the products and displays, utilize the Point of Sales (P.O.S.) materials, check the expiry dates in all outlets and rotate stocks whenever required.• Responsible for the attainment of Sales-to-Trade objectives for the achievement of monthly and full year sales target. • Sell products in all outlets in the assigned sales territory by making the appropriate Stock Keeping Units(SKU's) available, ensuring sufficient inventories, merchandising and promotion, managing sales information and planning analyses, managing credit, building and maintaining customer relations and goodwill, managing competition and product handling management at outlet level.• Ensure outlets’ account receivables are collected on due dates.• Conduct promotional activities of the company like beer drinking contest.