Jayson Heron-Smith Email & Phone Number

Sydney, Nsw, Au

Windsor, Berkshire, Gb

As the Director of Sales and Marketing for InterContinental Hayman Island Resort, I am responsible for inspiring, leading and developing the sales, marketing and revenue management resources to deliver a multi-year, innovative commercial plan with long-term above-market RGI performance, superior owner returns and a clearly differentiated Resort brand positioning at its core. The position focuses on establishing a superior entrepreneurial approach to profit generation and market positioning, whilst challenging conventionality and encouraging innovation.It also includes managing key relationships with Resort leaders, third parties, and IHG regional teams to align strategic direction and foster collaboration. Responsibilities include attracting high-potential talent, promoting a culture of personal development, ensuring colleague engagement, and upholding IHG policies. Additionally, the role involves enhancing brand reputation, managing media inquiries, and ensuring compliance with a range of procedures. I will also be driving brand activation, optimising guest experiences, and developing innovative commercial plans to exceed revenue goals while maintaining cost performance.

Hong Kong, Sar, Hk

Hong Kong, Sar, Hk

It was an exciting time at Cordis Auckland as we launched new and refurbished food and beverage products in 2020 followed by the addition of the new Pinnacle Tower with 244 additional rooms and suites in late 2021, making the property the largest single site hotel in New Zealand. The event space in the hotel, already the largest in the city, is also expanding meaning the property is the most vibrant hotel hub in the city.This role is responsible for leading, motivating and managing over 40 colleagues in the Sales and Marketing Department covering Inbound and Outbound Sales, Marketing (E Commerce, Public Relations, Internal & External Marketing Communications and Branding), Revenue, Distribution and Cordis Service/Reservations, Event Sales and Administration

Cannonvale, Queensland, Au

Tourism Whitsundays is governed by an Executive Board, consisting of a maximum of 11 directors - 7 elected directors and up to 4 invited directors, representing Island Resorts, Accommodation, Marine, Youth and Tourism Transport sectors, Tourism & Events Queensland, Whitsunday Regional Council, Bowen Tourism & Business and selected invitees.

Sydney, Nsw, Au

This was an exciting role to develop and roll out a new brand for the redeveloped Daydream Island post a 2 year closure after being devastated by Cyclone Debbie in 2017.It also included structuring, recruiting and managing a team across sales, marketing, revenue, events and reservations in both Sydney and the Whitsundays.We developed and implemented a marketing and communications plan to relaunch the island domestically and in select international markets, plus implemented budgets and sales & marketing plans for the island across all segments including direct, wholesale, OTA & MICE.As a team we also developed relationships and strategy for key accounts with volume business for the island while maximising revenue for overnight guests and day visitors.A major highlight of this role was working with the Marine Biologists that looked after the amazing Living Reef and well as obtaining Eco Tourism Certification for the Island.

Pyrmont, Nsw, Au

Manage a sales team of 12 and Groups team incorporating recruitment, training, coaching and mentoringDevelop and implement a National & International business plan across all markets including setting dynamic pricing structures, strategy and sales activityDevelop sales and marketing action plans which accurately interpret the objectives of the business for all market segments and direct reports namely Wholesale, Corporate, Leisure, MICE and CasinoStructure and drive the sales team to achieve and surpass their yearly targets Provide leadership and direction to the Hotel Sales team to achieve business goals in the key areas of customer, employee, and organisational and financial performance.

Mclean, Va, Us

Develop systems, processes and tools for better communication for MICE enabling hotel based teams to better cross sell all hotels in the regionWork with all properties to get the greatest share of MICE demandDive long term MICE strategy for the hotels in line with hotel and NSO/ISO sales and marketing plansLiaise and take the lead with industry in the region including national and state based business event organisations including Tourism Australia and Business Events SydneyRaise the Hilton Australasia profile with PCO and Association customers.Represent Hilton in the development of market segment(s) and new customer relationships while maintaining existing relationships with assigned accounts Profile Hilton Australasia with selected networking groupsManage AIME and other related MICE trade shows for the region both nationally and internationallyCoordinate key customer activity in the region such as familiarisations to destinations and hotels promoting Hilton as a trusted advisor in the industryTrack the revenue development of accommodation and catering and implement sales and marketing strategies to boost revenue in ‘need’ periods. Achieve optimum revenue for available accommodation and function rooms using financial analysis and yield skills

Sydney, New South Wales, Au

The development and implementation of sales strategies which maximise all revenue contributions across all market segments and outlets for Hilton Sydney and leadership of the pro active sales team.Formulation of Revenue Plans, setting targeted accounts for the sales team, develop sales action plans which accurately interpret the objectives of the business for all market segments namely Corporate, Leisure and MICE.Driving the sales team to achieve and surpass their yearly targets, reviewing and reporting on a monthly and quarterly basis revenue gains that my team is responsible for.Be active as a senior member of the hotels HOD Leadership team assisting in driving the primary goals, vision, the hotels annual targets and key projects.

Melbourne, Victoria, Au

Manage a sales team of twelve with ten on site and two in Sydney incorporating recruitment, training, coaching and mentoringDevelop and implement a National & International business plan for the Conference, Incentive & Group market including setting dynamic pricing structures, strategy and sales activityAchieve targets for Residential Conferences including Venue Hire, F&B for the Crown Conference Centre and Room Sales for Crown Hotels in excess of $37M Implement preferred conferencing agreements with corporate companies and Professional Conference Organisers Manage partnerships including MCVB, ICCA, AIME, Associations Forum and eibtm.Attend national and international trade shows Develop marketing collateral including an on line presence via Crown Events and Conferences Website and supporting collateralCreate launch plans for Crown Metropol and the Crown Conference Centre Extension including advertising and PR opportunities

Melbourne, Victoria, Au

Manage a Sales Team of five with three on site and two in Sydney incorporating recruitment, training, coaching and mentoring Develop and implement a National business plan for the Corporate market including setting pricing structures, strategy and sales activityAchieved Corporate Room night target in excess of $20MImplementation of marketing activities within the Corporate and Consortia Markets.Manage partnership with GDS Provider

Melbourne, Victoria, Au

Opening of Crown Promenade Hotel securing a new range of corporate clientele Assist in creating launch plans for Crown Promenade including assisting with advertising and PR opportunitiesManage and develop Key National Accounts and developing new business NationallyImplement Dynamic pricing structure and create program for SME corporate accountsExceeded Corporate Room night target in excess of $7.5MMangement of Domestic & International Wholesale Accounts (Maternity Leave), including setting strategy & offers plus travelling throughout Europe and visiting targeted accounts.

Developing and maintaining relationships with new and existing clientsLiasing with the National Sales and other Hyatt properties to maximise business opportunities within the Hyatt Group of HotelsNegotiating quotes and contracts on banquet and rooms business. Focusing especially on the Meetings, Incentives, Conferences and Exhibition market.Assisted in managing Domestic and International wholesale marketsInstallation of Net Delphi and continuing development of the system as a Newmarket Systems AnalystDepartmental Trainer for the Sales and Marketing DepartmentMaintenance of an up to date database of corporate and wholesale/inbound accountsDevelopment of group business for rooms including tour series and one off groups