Jay Wilson, Apr, Cprc Email & Phone Number

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

• Led a staff of communications and marketing professionals who serve more than a dozen clients in a variety of fields, including nonprofit, health care, cybersecurity, artificial intelligence, retail, and finance
• Managed 3 senior account executive direct reports under the public relations agency, servicing 15 clients for media relations, social media, corporate social responsibility, events and programming, marketing and.
• Effectively conducted client communications, including a focus on placements in targeted local and national media, blogs, newsletters, and social media, placing 150 media hits per year for Empath Health
• Provided direct expert counsel for clients in fundraising communications, including capital and comprehensive campaigns, writing the proposal for the largest fundraising gift in the history of the College of Business.
• Developed annual road maps for all clients, including projections for earned, social, and controlled media, shaped an original corporate social responsibility program for Powerchord and FOI, among others
• Spearheaded public relations and marketing for Clearwater For Youth, producing the most successful Three Bridge Race in the nonprofit’s history, raising the event’s profile to pique acquisition interest from a national.

Tampa/St. Petersburg, Florida Area

• Designed marketing collateral, video, and multimedia content for a nonprofit foundation’s cancer center, including orchestrating a campaign launch tied to a major professional sporting event that generated $10M in funds
• Assisted the University of Cincinnati Foundation in raising $250M in a single year while reorganizing the communications and marketing staff, fundraising targeting, and approach to social media and annual reports.
• Successfully conducted qualitative research for a Habitat for Humanity affiliate, including focus groups with the board, staff, and community members, applying research data to produce new communications strategies.
• Served as a consultant for Taylor Morrison Home Builders, developed a media relations message aligned with the firm’s national marketing outreach to successfully generate 2M – 5M monthly impressions across Tampa Bay.
• Effectively revised the public-facing website for a high-tech storage data firm, AR Consultant Group, eliminating site jargon and insider language and creating continuous content with an informative blog and social.

Tampa, Florida, United States

• Headed a team of 4 communications and marketing professionals to conceptualize and introduce an integrated marketing program for a $1B fundraising campaign, awarded the Grand Award from CASE for the Graphic Identity.
• Produced and distributed a video series online and via email to 100K+ alumni, donors, and prospects, as part of an 8-year, $1B campaign and earning the Silver Telly Award for Best Fundraising Video Series
• Successfully authored scripts, speeches, and led video production for reaching the $600M campaign goal celebration, which featured the Pointer Sisters as the headlining act and 500+ donors in attendance
• Established a campaign theme and formed communication tools including case statements, fundraising proposals, print and e-newsletters, and social media outreach resulting in a $73M fundraising surge within a 5-year range

Melbourne, Florida Area

• Managed a team of four marketing associates, responsible for crafting marketing and communications plans for the private, post-secondary institution to bolster enrollment, research awareness, and alumni/donor engagement
• Hired and trained new sports information staff to propel awareness of the institute’s athletics program, realizing a 50% uptick in YOY impressions
• Successfully formed a national media relations strategy that landed first-time placements in nationwide publications, websites, and television, including The Today Show, ABCNews.com, Time, Science, and Psychology Today
• Spearheaded a crisis communications response following an on-campus crime to cultivate impartial, unbiased media coverage while shaping stronger ties with the community, resulting in favorable resolution through active.

Troy, Alabama

Crafted and instituted marketing and communications plans to bolster enrollment, research awareness and alumni / donor engagement. Managed a team of four marketing associates.

Master Of Science (M.S.), Counseling Psychology

Bachelor Of Arts (B.A.), Political Science And Government