Classic CPG trained Marketer with the speed, creativity of an Entrepreneur and the analytics, discipline of a GM. Rolls-up-his-sleeves Executive that delivers results. I started my career at a 2-year-old, entrepreneurial AriZona Iced Tea brand where I learned the fundamentals of sales, innovative packaging, and viral marketing on the streets of New York City.Next, I received an MBA in Marketing and worked at two of the best Brand Management training grounds, Colgate-Palmolive (Softsoap Body Wash, Murphy Oil Soap) and Nabisco (Cream of Wheat).Since then, I have led Marketing at an 8-year-old SKYY Vodka (fastest growing Spirits brand at the time @ 2M annual cases), 4-year-old Tres Agaves Tequila & Cocktail Mix (Impact “Hot Prospect” award @ ~600,000 annual cases), 5-year-old Hanson of Sonoma Vodka (high potential brand featured in WSJ), start-up Zounds Hearing (raised $60M+ in VC), 138-year-old Beringer wine (restored growth @ 8M annual cases), and several other early-stage challenger brands while consulting.Noteworthy Skills:✦ Proven track record of working with visionary founders, entrepreneurs, families, <$100M revenue businesses to elevate brands to the next level✦ Partnering with talented Sales teams to identify new opportunities and relentlessly execute brand plans✦ Building “lean & mean” marketing teams with <5 internal reports plus external agency specialists to best manage headcount, budget, high performance, high efficiency✦ Maintaining a holistic “share of throat” marketing mindset across multiple food & beverage categories by targeting the right consumer with the right message at the right occasion✦ Launching new products, creating ROI driven marketing plans, and building brands✦ Unique ability of bridging "push" trade marketing with "pull" consumer marketing with "omni channel" marketing✦ High energy, positive attitude, player-coach management style, double-digit growth oriented✦ Rolls up sleeves to think big, act small, and scale fast