Jay Zavada Email & Phone Number

Windermere, Florida, United States

Central Florida

Central Florida

Led all Marketing strategies and programs in support of the Coca Cola portfolio of brands in the Florida market.

Orlando, Florida

Led global team of 30 people that managed high-ROI programs with marketing partners in support of key business strategies. Drove record engagement with domestic and regional brand campaigns that also set a new high water marks for innovation. Developed integrated marketing content (broadcast TV, digital/social, radio, etc.) for Disney Parks, Disney Cruise Line, Adventures By Disney, and Aulani.

Orlando, Florida Area

Orlando, Florida Area

Drove growth and profitability of Disney global special events portfolio. Led launch of national marketing platform tied to volunteerism, beating all expectations for consumer engagement. Grew the special event portfolio and established a more strategic process to developing and managing events.

Orlando, Florida Area

Led key marketing growth strategies for Disney vacation destinations. Drove highly successful ESPN re-branding of the sports complex at Walt Disney World (ESPN Wide World of Sports). Developed robust marketing and product plan targeted to highly profitable affluent consumer target.

Paris Area, France

Led Pan-European development and launch of massive 15th Anniversary marketing platform. This company-wide program delivered record-setting results to a business that represented a turnaround from what had been stagnant business performance. Also headed up the partnership marketing team responsible for establishing marketing deals inside and outside of the company across European countries.

Orlando, Florida Area

Led successful brand growth strategies for Disney Parks that delivered exceptional business performance. These included orchestrating various new product launches (8 during my tenure), managing brand budgets (~$30 million), and driving non-theme park growth (e.g. Cirque du Soleil).

Orlando, Florida Area

Rolled out new strategic positioning for Disney's Animal Kingdom to redefine this business and dispel consumer perceptions it was a zoo. Drove stronger profitability at Downtown Disney by establishing a new event model and innovative marketing approach to the business.

Allentown, Pennsylvania Area

Champion of change, driving new product and channel growth on mature business. Managed all Brand Management, Trade Marketing, Technology, and Creative Services activity. Reported to the President of $200 million company.

Allentown, Pennsylvania Area

Led new product launches that helped redefine business model and drive needed topline growth. These included a new line of innovative planner products for Wal-Mart, new student-targeted lines, cause-related products, and technology solutions.

Greater Philadelphia Area

Led breakthrough brand marketing programs on emerging businesses. Managed category-leading Monistat 7, as well as line of pregnancy test kits. Established innovative marketing programs that promoted these brands during key sales periods, and also drove product efficiencies that increased retail presence and profitability.

Greater Pittsburgh Area

Managed business activities for $300 million Heinz ketchup brand, as well as Weight Watchers businesses. Infused brands with new and exciting programs to increase relevance, including company-wide multi-product promotions, first-ever kids marketing initiative, new recycled bottle launch, and development and national launch of Family Works campaign.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Graduate School Fellowship, Vice President, Marketing Club, Work Study in Executive Education.Graduated.

Bachelor’S Degree, Industrial/Management Engineering

Activities and Societies: Management Honor Society Member, Phi Gamma Delta Fraternity, Resident Advisor (two years).Graduated.