Jasmine Paul Email & Phone Number

FULL-FUNNEL CONTENT STRATEGY DEVELOPMENTStrategy Development & Execution: Align content initiatives with marketing and sales goals to drive awareness, engagement, and lead generation throughout the audience journey.Audience Research & Persona Development: Conduct in-depth audience research to create detailed buyer personas, informing targeted content strategies that resonate with key demographics.Reporting: Provide regular updates on content performance and deliverable outcomes to stakeholders.CONTENT CALENDAR MANAGEMENTPrioritize and plan content to ensure alignment with key campaigns, product launches, and business goals, maintaining a consistent flow of high-impact assets.SEO STRATEGY & CONTENT PRODUCTIONLead the management and implementation of SEO optimization initiatives to ensure all content is strategically aligned with business objectives and effectively search-optimized for improved visibility and engagement.HIGH-VALUE CONTENT CREATIONProduce compelling, relevant, and data-driven content that resonates with target audiences and supports thought leadership and demand generation goals.MULTI-CHANNEL CONTENT SCALINGMaximize content reach and effectiveness by repurposing and distributing assets across digital, social, and owned media platforms to ensure broad engagement.CROSS-FUNCTIONAL TEAM COLLABORATIONPartner with executive and sales teams, design and development departments, and paid marketing specialists to integrate content strategies into broader campaigns, ensuring alignment and consistency across all audience interactions.WORKFLOW & TRAINING MATERIAL DEVELOPMENTImplement efficient content workflows utilizing standardized templates for quality assurance while creating comprehensive training materials on content marketing strategies to ensure team consistency.

Portland, Oregon Area

Portland, Oregon

CLIENT RELATIONSHIPS & PROJECT OVERSIGHTFostered Client Partnerships: Cultivated strong relationships with national B2B and B2C clients, ensuring their objectives were consistently met through proactive communication and support.Orchestrated Project Execution: Led project planning and execution, aligning timelines and deliverables with client goals to ensure seamless campaign rollouts.EVENT & MEDIA MANAGEMENTExecuted Events: Coordinated and managed successful events, ensuring seamless execution from planning to on-site delivery.Oversaw Commercial Shoots: Directed the production of television commercials, managing logistics and creative teams to deliver impactful content.Managed Radio Advertisements: Oversaw the development and execution of radio ad campaigns, ensuring alignment with broader marketing strategies.TEAM LEADERSHIP & COORDINATIONManaged Cross-Functional Teams: Oversaw the efforts of diverse teams, including creative, technical, and vendor partners, to deliver integrated marketing solutions across various channels.Financial Stewardship: Developed and managed campaign budgets to optimize resource allocation while achieving maximum results.STRATEGIC MARKETING DEVELOPMENTFormulated Comprehensive Strategies: Designed and implemented effective marketing strategies tailored to various sectors such as real estate, healthcare, education, and hospitality.Directed High-Impact Campaigns: Led initiatives to create compelling direct response campaigns, producing persuasive content for digital ads, email marketing, and print materials.CONTENT WRITING & MARKETINGDeveloped compelling copy for a diverse array of marketing collateral, including websites, social media campaigns, brochures, and multimedia projects, effectively aligning with overall marketing strategies to enhance brand visibility and engagement.

Greater Los Angeles Area

STRATEGIC LIASONServed as a key liaison between executive producers, production staff, and legal team ensuring effective communication and coordination within a fast-paced television environment for a Daytime Emmy-winning program. CONTENT MANAGEMENTCompiled and maintained essential legal documents, including production books, case grids, and legal materials, to streamline workflows and enhance organizational efficiency. Implemented digital filing systems to improve accessibility and ensure up-to-date information across all teams.SET COORDINATIONProduced and coordinated set documents, facilitating smooth production operations, and provided detailed case notes for talent and executives to ensure clarity and alignment throughout the process.QUALITY ASSURANCEConducted regular reviews of production materials to ensure compliance with industry standards and network requirements, maintaining the integrity and quality of the program.

Ma, Film & Television

Ba, Women'S Studies

• 1995: Published “Missing Persons,” a chapter in Feminism, Multiculturalism and the Media (Sage Publishers)

Bachelor'S Degree, Communication And Media Studies