Suso Balanzà Martínez Email & Phone Number

New York, New York, United States

New York, United States

Company leader in tabletop and housewares.Managing a team responsible for various channels of distribution: grocery, mass, big box, warehouse club, hardware, national specialty stores and e-commerce.

New York

Contributed to the long-term strategy of the company and involved in all aspects of the organization, including product development, finance and operations.Developed and led execution of strategic sales plan across all Hampton Forge brands, ensuring alignment across retail/online channel plans, growth, margin goals and merchandising plans.

Greater New York City Area

Heading the sales and marketing teams for all channels of distribution, with a focus on business development for specialty stores, department stores, e-commerce.Increased in sales-force effectiveness through product and sales training, sales automationSignificant increase in brand awareness metrics for Hampton Forge driven by PR & Social MediaDevelopment of the International Sales department, establishing distributors in Latin America and setting up operations in Europe.

• Reporting directly to the CEO and with responsibility for a $40 million national sales budget• Responsible for the planning and execution of the sales plan with 22 direct reports• Created a new culture of partnership with key accounts, leading brand building efforts • Led diversification efforts to gain more distribution presence in jewelry, high-end department stores and lifestyle home decor retail• Drove a culture of innovation among the sales force and deployed new sales programs and tools• Led business decisions to right size sales force according to market conditions• Managed corporate retail stores, achieving significant cost savings and sales increases.• Applied change management techniques to increase productivity of sales force, resulting in an increase in visitation cyclesAchieved strategic partnerships with interior design firms, led company initiatives in the corporate gifts and contract hospitality.Created new opportunities in third-party manufacturing and negotiated licensing agreements.Developed merchandising strategies for designer collections.Launched one new brand and one brand extension, contributing to the product development and marketing plans.

• Reporting directly to the Regional Director of the Asia Pacific region, with the main objective of turning around the operation to achieve profitability.• Improved company profitability exceeding corporate targets, by driving operational efficiencies and achieved significant savings and introducing new sales and marketing tools that resulted in a 15% sales growth.• Successfully negotiated a new brand strategy agreement with key customers.• Implemented retail strategies for the corporate store and the leased shop-in-shops.• Integrated New Zealand into the Australian operations, discontinuing a distributor agreement, resulting in better efficiencies and a 10% improvement in operational margins.

Licenciatura, Economic Science

Ba Honors, European Economics