Jessica Balaschak Email & Phone Number

New York, Ny, Us

New York, New York, United States

Select projects BerlinRosen: Campaigns and Creative Services | 2019 and 2020 campaign cycles+ Designed branding, print, and digital campaign materials for national- and local-level Democratic candidates across the countryNew York Society for Prevention of Cruelty to Children | 2017-present + Developed suite of logo and print course materials for “Safe Touches” program (impacting 5,730 NYC children) focusing on personal safety training and helping to combat child sexual abuse.Get Her Elected: Mindy Kimmel, candidate for Minnesota state house | 2018 + Designed series of newspaper ads and inserts for major dailies in the state in the lead up to the 2018 electionGet Her Elected: Chrissy Houlihan, candidate for House of Representatives from Pennsylvania | 2018 + Created style guide for use by campaign staff to keep communication visually consistent but editable by non-designersGet Her Elected: LaShawn Williams, County Civil Court-At-Law in Houston, TX | 2018 + Designed logo for use on web site and campaign materials+ Editorial layout and design for Backstage and the New York Observer+ Art direction for Yue, a glossy fashion and lifestyle magazine published by Observer Media+ Designed infographics for Baby Jogger marketing presentations+ Created signage, web ads, and marketing materials for Karma Kids Yoga Studio

Greater New York City Area

Unofficial job title: Creative Fire-Fighter for a trade weekly publication Every week, I art direct a photo shoot for a new cover, and that’s just the start of my week. Additional responsibilities include template design, cover and cover story layout, and management of staff and freelancers. Select accomplishments: + Directed art for use in print, web, and social media, with an eye to creating animation from still print art, helping to double Instagram growth within one year+ Lead creative development for pitches and sponsored content across strategic partnerships (HBO, Emmy’s, Netflix)+ Collaborated on UX and general design for editorial website rehaul in partnership with cross-functional team+ Increased design efficiency during awards season by instituting key systems, processes and procedures+ Produce photo shoots (often feat. high-profile talent) for cover + features with freelance photographers and stylists

New York, New York

+ Worked hands-on with large art team to design book series and marketing collateral for Oxford University Press’s children’s ELT list in print and digital format+ Prototyped new Oxford products, including apps and web sites+ Art directed high-volume illustration and photography, spanning 400-500 pieces of art per each of 6 books+ Directed team of out-of-house freelance designers, illustrators and comp housesAwards for “Oxford Discover” series: + First place book, Ancillary, School Publishing: Book Industry Guild of New York Design Awards | 2014+ First place cover, Ancillary series, School Publishing: Book Industry Guild of New York Design Awards | 2014

New York, Ny

Layout and art direction for New York Press, a local alt-weekly and City Arts, a bi-weekly Manhattan arts paperAssign and direct illustration and photography for both publicationsImage retouching and color correction, production workDesign special sections, seasonal publications and promotional materialsAdvertising design and production work for other Manhattan Media and client publicationsProvide technical assistance for other designers in the department

New York, New York

Layout and art direction for New York Family, a monthly local magazineArt direction and layout for City Arts, a Manhattan arts paper,created template design Advertising design and production work for ads in Manhattan Media and client publicationsDesigned special sections, seasonal publications and promotional materialsSupported web designer, updating websites in Wordpress CMS, and designing web ads and logos for various Manhattan Media publications online presences

New York, New York

Design and layout for weekly classified sectionDesigned, trafficked and preflighted ads for publicationLayout and design of marketing materials and special sections Managed staff to meet deadlines for a variety of seasonal publications

Philadelphia, Pa

Promoted books for academic publisher, with offices in Amsterdam and PhiladelphiaCreated brochures, ads and marketing materials