Jessica Albers Email and Phone Number

Digital strategy for Toyota, providing strategic guidance and perspective for Toyota.com

I partner with founders on product strategy and design, often complementing prior ideation with research, analysis, and prioritization. Freelancing has allowed me to refine the process to be a more flexible but disciplined design approach.

As a senior designer at an agency, I worked with 14 venture-backed start-ups. I developed and finessed my skills in workshop facilitation, developer collaboration, and team leadership. Key industries: SaaS, B2B, and healthcare.I created and led workshops to help clients to more clearly define problems, identify opportunities based on research, brainstorm solutions, and prioritize feature sets. With a clearly defined vision, I moved through the design process from wireframes… Show more As a senior designer at an agency, I worked with 14 venture-backed start-ups. I developed and finessed my skills in workshop facilitation, developer collaboration, and team leadership. Key industries: SaaS, B2B, and healthcare.I created and led workshops to help clients to more clearly define problems, identify opportunities based on research, brainstorm solutions, and prioritize feature sets. With a clearly defined vision, I moved through the design process from wireframes to prototypes. Whenever possible, we integrated testing and data to improve our solution proposals and designs.I partnered closely with the entire team to ensure the products were visually on-brand, followed UX best practices, and were optimized for all devices. Show less

Partnering with companies to strengthen social marketing and digital marketing strategy. Industries include sports tech, agency, B2B sales, career tech.Clients include:-TBWA Chiat/Day Los Angeles-Betty Labs (Locker Room, later acquired by Spotify)-B2X Global-Mento

Led global social strategy on the corporate marketing team for IBM iX, the digital agency consultancy of IBM, as well as the business strategy arm of IBM Consulting. Integrated Marketing & Branding-Collaborated with teams of creatives, developers, product teams, marketing leaders to develop integrated marketing experiences across touchpoints -Adhered to strict master brand guidelines to maintain the integrity of a legacy brand-Worked directly with creative team to establish… Show more Led global social strategy on the corporate marketing team for IBM iX, the digital agency consultancy of IBM, as well as the business strategy arm of IBM Consulting. Integrated Marketing & Branding-Collaborated with teams of creatives, developers, product teams, marketing leaders to develop integrated marketing experiences across touchpoints -Adhered to strict master brand guidelines to maintain the integrity of a legacy brand-Worked directly with creative team to establish and maintain consistent visual identity and brand voice, while refining as appropriate for platformsSocial Strategy-Built and executed social strategy for global brand that laddered to marketing goals, was part of a clear nurture stream, and contributed to ROI-Created 360 strategy that led to Cannes 2018 trending topic and #1 share of voice among competitors -Used data, as appropriate, to support strategic decisions and showcase opportunities for growth-Exceeded IBM and platform-specific benchmarks with aggressive paid strategy, defining and refining KPIs, cadence, audience to optimize performanceLeadership-Built social media team from scratch, designing roles that met merged new needs and existing organizational structure-Guided junior team members on professional and personal development -Built strong global relationships across the organization to improve collaboration and ultimately drive better output-Worked with marketing leads across geographies to provide guidance-Collaborated with external partners (agencies, platforms) for creative and paid social media execution Show less

Content integration client lead, ensuring optimized strategies across paid, owned and earned -Led intra-agency relationships with digital and traditional media, account teams and more to ensure integrated approach for client-Worked closely with media team to define budget and tactics for digital, social, search-Developed new external agency relationships to deliver more integrated approaches-Led relationships with major social platforms to position client as first to market… Show more Content integration client lead, ensuring optimized strategies across paid, owned and earned -Led intra-agency relationships with digital and traditional media, account teams and more to ensure integrated approach for client-Worked closely with media team to define budget and tactics for digital, social, search-Developed new external agency relationships to deliver more integrated approaches-Led relationships with major social platforms to position client as first to market for new product developments, including in-studio Live interviews, Facebook Stories and moreDeveloped brands’ social presences from new business pitch to execution-Managed content team of four strategists and four creatives-Built bespoke social media roadmaps through stakeholder interviews, brand prints, competitive analysis, and more-Partnered with client to edit strategy and tactics based on feedback and objectives -Managed editorial process with creative and strategy team-Optimized and evolve strategies based on KPIs and new platform capabilities-Delivered thought leadership to clients on new platform capabilities and advertising formats-Created mobile-first strategies to reach audiences where they are Show less

Social media lead, talent social media liaison, on-site media coordination

Planned development and ceremonial events for the Office of University Development at the University of Michigan