Jeffrey Crumpton Email & Phone Number

Albany, New York Metropolitan Area

Chicago, Illinois, United States

Led the collaboration and creation of impactful materials for trade shows, vendor conferences, and retail-focused outreach campaigns while driving product marketing research and campaign coordination. Devised innovative marketing plans to develop SPINS’s presence within the retail space. Developed strategies for new product launches, orchestrated promotional events, and coordinated thought-leadership insights focused on retail audiences.• Drove SPINS brand recognition as a subject matter expert at industry shows and conferences and provided thought leadership content and insights through numerous online and print publications.• Designed and launched recruiting website for SPINS and C&S Wholesale Distributors highlighting the benefits of the partnership with embedded content including videos, downloadable assets, lead generation, and FAQ documents.

Albany, New York Area

Managed and delivered custom analytic and consulting projects for clients in the retail, distributor, and CPG vendor marketplace. Proven track record of providing exceptional client support and training through tailored category analytics, data-driven recommendations, and impactful presentations. Developed reporting solutions while staying at the forefront of Natural, Specialty, and Organic retail trends, representing the company in webinars, trade shows, and publications to shape industry awareness and grow the SPINS brand.• Developed a new suite of retail reports, for proprietary clients, allowing them to track KPIs and giving them unique insights into business opportunities. (e.g., pricing, promotion, assortment, trend identification, new items)• Designed and developed a custom set of reports for two new channels of business (SPINS Pet and SPINS Regional & Independent Grocery) while retail recruiting efforts were on-going for these fledgling channels. • Designed and supported a custom set of reports for large certifier partners (e.g., Plant Based Food Association, the Good Food Institute, and Non-GMO Project Verified) to track their portfolio’s performance against market competitors. Data and insights from these deliverables are used to create their State of the Industry annual reports.

Chicago, Illinois, United States

Managed a diverse portfolio of proprietary clients while recruiting new strategic partnerships. Created and automated reporting solutions to scale from large enterprise retailers to regional & independent retailers. Proven ability to envision, collaborate, and execute innovative initiatives to elevate organizational success.• Identified that 25% of retail clients were outside their contract period in evergreen status and created a strategy to convert 95% to active status within 6 months.• Uncovered a gap in client support and implemented a strategy and program which included monthly trends and insights reporting, increased tool training, and access to thought leadership, ensuring that account renewals were easier while also providing better outcomes to retailers.• Created custom reporting for Sprouts Farmers Market to integrate into their category review process fulfilling a longstanding need for the retailer and ensuring a key contract renewal.

Chicago, Illinois, United States

Served as a trusted advisor between the C-Suite, the category management, operations, and IT teams, focusing on implementing consumer qualitative and quantitative data-driven strategies and collaborative efforts for rebranding, store management, and product assortment decisions. Aided with new store openings, remodels, and category resets using actionable insights.• Collaborated with Natural Food Markets to establish a new core store set across Center Store, Dairy, HBA, and General Merchandise departments which was used in 12 new store locations and 10 existing store remodels. • Devised and Implemented monthly reporting for a growing team of category buyers and department leadership.

Greensboro/Winston-Salem, North Carolina Area

Maintained critical pricing files from third-party vendors and supported daily activities for a team of category product buyers. Proven experience in managing the invoicing and budgeting for multi-million-dollar marketing promotions, with an exemplary record of maintaining open receivables at an industry-low rate. Demonstrated ability in reviewing merchandise category metrics and maintaining product samples to be reviewed, while also assisting in planogramming layouts and participating in new store launches and expansions.• Maintained open receivables at 10% of gross level on a $4.6m volume.• Cross-trained on space planning software to rapidly assist with new store openings, remodels, and category resets during a period of rapid expansion of the company.

Demonstrated results-driven expertise in construction accounting, project management, ordering and supply chain management, and warranty/customer service. Skilled in overseeing projects up to $350m, ensuring budget compliance, while maintaining high-quality standards and client satisfaction. Proven ability in coordinating complex tasks and materials, conducting safety checks, and optimizing operational efficiency.