TECH - MATH APP & ONLINE PLATFORMCuemath is the future of math. A revolutionary approach to learning. It combines 1:1 live tutoring with our proprietary visual learning technology platform to transform the way math is taught. We teach the ‘why’ behind math so students fully grasp foundational math concepts. We believe in productive struggle, so when a student is having difficulty we ‘cue’ them in the right direction without telling them the answer. Key contributions:-Brand overhaul. Brand platform, Brand visual ID and Brand campaign development.-Led the in-house creative team & managed external agencies in the creation of work. -Raised the bar on creative work.-Increased SQLs by 32% and SQL to Conversion by 48%-Increased North American sales by 26%

TECH - MATH & READING SOFTWARE-Created Brand Platform and Brand Visual ID-Led in-house creative team in the creation of campaigns and developing the digital ads, landing pages, email, and retargeting ads to execute.-Significantly increased email open and click-through rates-40% increase in conversion rate of landing pages-30% increase in company revenue

TECH - LANGUAGE LEARNING APP - DTC & B2B-2021 Consumer Sales up 28% - Instagram 5X growth from 2600 to 15.9K followers-Led Global Creative Development for the Highest Rated language-learning app -Led Content Development in multiple forms. Thought Leadership (articles/podcasts/videos), Learner stories, B2B demand generators (eBooks/whitepapers,etc.), Social (Instagram/FB/Twitter/LinkedIn)-Full funnel B2B demand generation marketing and content development-B2B software sales to K-12 grew by more than 70% from January 2020 to April 2022-Led team of designers, writers, content creators, photographers, event specialists-Direct, shape and evolve the Mango Brand Story

E-COMMERCE -Led brand strategy development for a portfolio of brands in pavilion, shed, play and outdoor living DTC categories-Led the in-house Creative Group of art directors, designers, web developers, photographers and digital marketing specialists-eCOMMERCE BRANDS / SHED: Studio Shed, Heartland Sheds, Gorilla Sheds -eCOMMERCE BRANDS / PLAY: Kids Creations, Gorilla, Swing n' Slide-eCOMMERCE BRANDS / OUTDOOR LIVING: Yardistry, Tortuga-Collaborated with New Product Design Group to drive Product Innovation-Delivered creative vision to generate new opportunities for our brands-Managed the marketing budget ensuring strong ROI-Impacted the culture, embedding creativity and innovation in the company DNA

GLOBAL BRAND AGENCY-Led a group of writer/art director teams, designers, photographers and UX/UI developers in the development of International Award Winning creative ideas and integrated campaigns for FIAT, Minute Maid and NGK Spark Plugs. -Played key role in development of brand strategy for Minute Maid, FIAT and NGK brands -Worked with clients up to the Chief Marketing Officer level of Coca-Cola and FIAT Chrysler -Drove Digital Innovation. Accounts I led produced digital work for the agency that won national recognition for excellence. Viral film, website design, digital apps and social media content.-Led design teams in the development of brand voice and graphic standards for FIAT, Minute Maid, NGK Spark Plugs and others -Collaborated with web developers and web designers to create mobile apps, eCommerce websites, branded digital entertainment games, etc. -Produced International award winning work on the NGK Spark Plugs account, including a Graphis Platinum award (their highest honor). This content helped grow NGK Instagram presence by more than 5X-Work that I led for FIAT was recognized on multiple occasions by AdWeek Best Spots and helped successfully launch the FIAT brand in the United States. -Video content for FIAT 500 starring Charlie Sheen was one of Youtube's top 20 most viewed viral ads of 2012 -I wrote and led the creation of the highly successful Minute Maid Pure Squeezed campaign featuring Ty Burell of Modern Family. -I led the creation of an online video content series for the Minute Maid brand. The #Doingood campaign that championed parents. To date has garnered more than 60 million viral views and has firmly re-established MInute Maid as "the family juice brand." -Our "agency review" in 2016 by client Coca-Cola (Minute Maid brand) was the highest score Doner had ever received by this client in the 14 year relationship

TOP 10 DIGITAL AGENCY IN US-Led the creative team in Pittsburgh, PA office of 20 writers/art directors/web designers/web developers in the creation of International Award Winning creative content for this digital focused agency headquartered in Atlanta, GA-Mentored creative talent, fostered a climate of fun and innovation and set department structural processes.-Launched the highly successful Rachel Ray Nutrish dog food brand-Successfully grew the International Delight Business with a campaign launching it's new product line, "Coffee House Inspiration"-Increased NGK Spark Plug North American sales by more than 30% with our re-branding work and "Art of Fast" digital/social media campaign. Effectively making NGK the industry leader in Digital Marketing.-Drove technology innovation and won International acclaim for our digital advertising work. One Show Pencil for online branded entertainment & appeared in Communication Arts Ad Annual for viral film.-Won new business with NGK Spark Plugs, Woodford Reserve, Chick-fil-A, Snickers ice cream, Rachael Ray Nutrish for Dogs, A1, International Delight, & American Eagle Outfitters