Julie B.

Julie B. Email and Phone Number

Board Director | Chief Marketing/Growth/CX Officer | Strategy+Execution | P&L | Digital | Ecommerce | Retail | Brand | B2C & B2B | Enterprise & Startups | Mobile | FinTech | MarTech | AdTech @ Lily AI
About Julie B.

Board Director and C-level executive with extensive strategy, marketing and business re-engineering and operations experience rooted in consumer insights and enabled by leadership, creative thinking and modern marketing approaches. Credited with building outstanding teams that have proven successful in delivering valuable consumer experiences and achieving top line sales and bottom line profit objectives. Inventive thinker and problem solver with reputation for innovation, enthusiasm, speed, and progressive business judgment.Connecting: Authentic and trusted human connections can heal the world (and drive revenue!). Please include a personalized message in your connection request if we have never met. Thank you!Mantra: #ChampionsAdjust

Julie B.'s Current Company Details
Lily AI

Lily Ai

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Board Director | Chief Marketing/Growth/CX Officer | Strategy+Execution | P&L | Digital | Ecommerce | Retail | Brand | B2C & B2B | Enterprise & Startups | Mobile | FinTech | MarTech | AdTech
Julie B. Work Experience Details
  • Lily Ai
    Chief Marketing Officer
    Lily Ai Oct 2023 - Present
    Mountain View, California, Us
    Lily AI is a female-founded retail AI company empowering retailers and brands by bridging the gap between merchant-speak and customer-speak. Leveraging generative AI, computer vision, and machine learning, Lily AI enhances customer shopping experiences by injecting human-centered language throughout the retail technology ecosystem. Interoperable with eCommerce, marketplace, and product management platforms, Lily AI maximizes existing technology investments to deliver upwards of 9-figure revenue lift through improved product attribution and descriptions, enhanced discovery, and higher customer conversion. Learn more at www.lily.ai.
  • Lily Ai
    Cmo/Advisor
    Lily Ai Jul 2022 - Sep 2023
    Mountain View, California, Us
  • Authority Brands
    Independent Director, Member, Board Of Directors
    Authority Brands Mar 2020 - Present
    Columbia, Maryland, Us
    Authority Brands is the leading provider of essential home services from the roof line to the property line. We have built 16 brands who lead their respective industries and have become household names. Together, our franchise owners continue to better not only their lives, through business ownership, but also the lives of the customers they serve and the talented people they employ. Our network of more than 1,000 franchise owners, across 1,900 locations, are engaged contributors to their local communities and economies. Each brand provides a different essential home service yet they share a commitment to being the best in the industry. We provide our global network of franchise owners with modern marketing, advanced technology, and strong operational support. Portfolio company of Apax Partners.
  • Humankind
    Independent Director, Member, Board Of Directors
    Humankind Oct 2022 - Present
    Santa Monica, California, Us
    Humankind didn’t start as a platform, but as an idea at a DTC skincare business that leveraged a bespoke, human-focused Conversational Commerce platform to provide personalized, 1:1 experiences. Shoppers connected with experts — estheticians, in this case — and received personalized skincare regimens. The results? Thousands of five-star reviews, happy customers, and the best feedback our e-commerce veterans and founders have ever seen in over 20 years in the industry. ‍The idea was too good to keep under wraps. So, Humankind was born — a platform for retailers that embraces Conversational Commerce, democratizes the concierge experience for online shoppers, connects people with real product experts, and delights customers across their entire buying journey.‍ Better experiences, happier customers, and incredible outcomes.
  • Octane11
    Member, Board Of Advisors
    Octane11 Oct 2020 - Present
    New York, New York, Us
    The Octane11 platform integrates all the steps needed to plan, execute and analyze high-impact B2B campaigns, leveraging the best technology tools in the industry. Many B2B tools support one or two pieces of the marketing puzzle - Octane11 brings all critical functions together to simplify the process, ensure data integrity, and drive maximum impact.
  • Carputty
    Cmo - Advisory
    Carputty Dec 2020 - Oct 2023
    Atlanta, Ga, Us
    Carputty is a fintech company modernizing both auto financing and ownership. Founded in 2020, the Company reengineers auto financing by leveraging data based on the consumer and not directly tied to a transaction. The Company’s flexible lending product, Flexline™, gives members a continuous line of credit that can be used to finance all their vehicles, including new and used automobiles, lease buyouts and refinancing of existing loans. The Company’s data-first approach powers financing decisions that are agnostic, transparent and dynamic, with each member’s Flexline evolving alongside their financial standing. As a multichannel business, the Carputty platform can be seamlessly embedded with business partners seeking to implement end-to-end auto financing capabilities.
  • Chatmeter
    Cmo/Advisor
    Chatmeter Jul 2022 - Sep 2023
    San Diego, Ca, Us
    Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep listening. Chatmeter makes it easy for multi-location brands to drive real-time impact through relevant insights in critical moments that matter. Chatmeter understands the challenges of multi-location, and omnichannel reputation management, and has created a scaled platform that enables end-to-end visibility for everyone, from local owners to executive leadership. With a 93% customer retention rate, Chatmeter is the brand reputation partner of choice across the retail, restaurant, healthcare, and financial services industries, and more.
  • Loyal
    Cmo - Advisory
    Loyal Nov 2021 - Jan 2023
    Cardiff-By-The-Sea, Ca, Us
    Loyal builds and acquires high quality mobile apps that make people’s lives both easier and more enjoyable. The Loyal app portfolio centers around creating experiences that provide tons of value for consumers but are frictionless and easy to use. The mobile app industry is fragmented and Loyal is consolidating key market segments that are poised for growth: 1) Health & Fitness, 2) News & Sports Information, 3) Photo & Video Editing, 4) Phone Utilities, and 5) Casual Gaming. Once acquired, the Loyal team helps them scale and grow by providing the back-end technology and human resources necessary to accelerate their growth trajectory (e.g. legal, accounting, marketing, engineering, monetization, consumer acquisition and engagement, analytics).
  • Verses
    Cmo - Advisory
    Verses Mar 2022 - Nov 2022
    Los Angeles, California, Us
    VERSES is a cognitive computing company specializing in next-generation Artificial Intelligence. Modeled after natural systems and the design principles of the human brain and the human experience, VERSES flagship offering, GIA™, is an Intelligent Agent for anyone powered by KOSM™, a network operating system enabling distributed intelligence. Built on open standards, KOSM transforms disparate data into knowledge models that foster trustworthy collaboration between humans, machines and AI, across digital and physical domains. Imagine a smarter world that elevates human potential through innovations inspired by nature.
  • The Digital Shelf Institute
    Member, Board Of Advisors
    The Digital Shelf Institute May 2020 - Oct 2022
    Boston, Massachusetts, Us
    The DSI Exec Forum is an independent, invitation-only, community platform for Digital Shelf Executives of leading brands. Our mission is to drive innovation, education and mentorship for the digital shelf while creating a strong peer group and community whose members support each other throughout their lives and careers.
  • Tradeswell
    Chief Marketing Officer / Advisor
    Tradeswell Jan 2021 - Dec 2021
    Baltimore, Maryland, Us
    [Rebranded to Incremental-Neutral retail media measurement for all.]
  • Ad Council
    Member, Board Of Directors
    Ad Council Mar 2017 - Jan 2020
    New York, Ny, Us
    The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.
  • Iab
    Board Member, Co-Chair, Data Center Of Excellence
    Iab Jan 2017 - Jan 2020
    New York, New York, Us
    The IAB Data Center of Excellence is an independently funded unit within IAB, founded to expand existing IAB resources and drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.
  • Verve
    Chief Marketing And Product Officer
    Verve 2015 - 2020
    New York, Ny, Us
    [Company acquired - January 2020] Founded in 2005, Verve's founders recognized the untapped potential of mobile and its unique ability to reach people in the those mobile moments that make the most sense. Since day one, the Verve team set out to create a dynamic location-powered mobile marketing platform to help advertisers, large and small, utilize the power of connecting with consumers on their devices in real time and/or right time. Leveraging a patent portfolio of first-of-a-kind data and engineering innovations, Verve’s mobile experts invented and built products and solutions with consumer engagement as their guiding principle. Harnessing the power of Movement Science (location-context 1st party mobile data, obtained with consumer consent), Verve always believed that mobile advertising is more than a message; it is about delivering a relevant experience that connects consumers with the brands, publishers, and moments they value.
  • Dma
    Board Member, Dma Division Of The Ana
    Dma Oct 2017 - Jul 2019
    DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership and Board of Directors are made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.https://thedma.org/about-us/
  • Dma
    Vice Chair, Member, Board Of Directors
    Dma Oct 2012 - Oct 2015
    http://thedma.orgAdvancing and Protecting Responsible Data-Driven Marketing
  • Macy'S Inc., Marketing
    Svp Customer Strategy, Loyalty, Credit Marketing, Data Science
    Macy'S Inc., Marketing 2013 - 2015
    New York, Ny, Us
  • Macy'S Inc., Marketing
    Group Vice President
    Macy'S Inc., Marketing 2007 - 2013
    New York, Ny, Us
    Macy's Marketing; Customer Centricity, Customer Strategy and Intelligence, Loyalty, Direct Marketing
  • Xroads Solutions Group, Llc
    Managing Director
    Xroads Solutions Group, Llc 2006 - 2007
    Santa Ana, Ca, Us
    Management consulting, specializing in retail.
  • Saks Fifth Avenue
    Senior Vice President
    Saks Fifth Avenue 2005 - 2006
    New York, Ny, Us
  • Saks Fifth Avenue
    Vp, Systems Support / Off 5Th Planning And Allocation
    Saks Fifth Avenue 2003 - 2004
    New York, Ny, Us
  • Saks Fifth Avenue
    Vp, Merchant And Store Systems Support, Desktop Support
    Saks Fifth Avenue 2002 - 2003
    New York, Ny, Us
  • Saks Fifth Avenue
    Vp, Merchant System Support And Mdse. Allocation
    Saks Fifth Avenue 2001 - 2002
    New York, Ny, Us
  • Saks Fifth Avenue
    Retail Buying/Planning (Merchant/Merchant Planning)
    Saks Fifth Avenue 1992 - 2000
    New York, Ny, Us

Julie B. Skills

Retail Marketing Management Direct Marketing Marketing Strategy Leadership Strategy Merchandising E Commerce Management Consulting Analytics Customer Insight Strategic Partnerships Competitive Analysis P&l Management Integrated Marketing Crm Brand Development Brand Management Product Marketing Inventory Management Market Research Customer Satisfaction Cross Functional Team Leadership Project Planning Multi Channel Marketing Marketing Management Forecasting Apparel Segmentation Trend Analysis Customer Experience Store Management Loyalty Programs Market Planning Multi Channel Retail Pricing Customer Acquisition Visual Merchandising Marketing Research Customer Segmentation Strategy Business Analytics P&l Assortment Brand Loyalty Consumer Products Media Analysis Customer Retention It Management Database Marketing

Julie B. Education Details

  • Hamilton College
    Hamilton College
    Sociology
  • Stockholm University
    Stockholm University
    Public And Social Policy
  • The Center For Creative Leadership
    The Center For Creative Leadership
    Leadership At The Peak

Frequently Asked Questions about Julie B.

What company does Julie B. work for?

Julie B. works for Lily Ai

What is Julie B.'s role at the current company?

Julie B.'s current role is Board Director | Chief Marketing/Growth/CX Officer | Strategy+Execution | P&L | Digital | Ecommerce | Retail | Brand | B2C & B2B | Enterprise & Startups | Mobile | FinTech | MarTech | AdTech.

What is Julie B.'s email address?

Julie B.'s email address is ju****@****hoo.com

What is Julie B.'s direct phone number?

Julie B.'s direct phone number is +191746*****

What schools did Julie B. attend?

Julie B. attended Hamilton College, Stockholm University, The Center For Creative Leadership.

What are some of Julie B.'s interests?

Julie B. has interest in Exercise, Electronics, Traveling, Investing, Home Improvement, International Traavel, Reading, Crafts, Music, Dogs.

What skills is Julie B. known for?

Julie B. has skills like Retail, Marketing, Management, Direct Marketing, Marketing Strategy, Leadership, Strategy, Merchandising, E Commerce, Management Consulting, Analytics, Customer Insight.

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