Jay Borenstein Email & Phone Number

Toronto, Ontario, Canada

• Responsible for the Search Engine Optimisation of partner university websites to deliver high-converting student inquiries. This includes identifying and executing both the on and off-page strategy, traffic/inquiry.
• SEO Q4 Sessions Increased +31.4% vs. Q3.
• Average on-page CVR increased 14% in Q3 and Q4 compared to Q1 and Q2.Day-to-day responsibilities include:
• Working closely with the Marketing Manager to define and execute the SEO strategy for partner websites, continually identifying new opportunities to grow organic website traffic, managing the SEO budget, and.
• Implementing on-site and technical optimizations including meta tags, content optimization, site architecture, indexing, schema, sitemaps, load speeds, and URL paths
• Working closely with the Content Team to drive the content strategy and production

Toronto, Canada Area

• Boosted organic web traffic for a B2B Research Company by 140% YoY over a 6-month periodIncreased account sign-ups for a SaaS Company by 56% YoY over a 6-month period
• Strategizing with clients in various industries to help them achieve their business goals faster.
• Communicating with clients, reporting on their program success and managing expectations.
• Developing and executing SEO programs built around the online landscape for a client's industry, keyword research, and competitive analysis.
• Writing SEO-focused content that is useful for readers and designed to rank in search engines.
• Achieving backlinks for clients through SEO-focused outreach to reputable websites.

Toronto, Canada Area

• Worked as a team of two for a short-term contract to maintain the integrity of the WoodGreen brand and spread awareness via social.
• Designed social images and programmed messaging for WoodGreen's social media, and engaged stakeholders, partners and volunteers across Twitter, Facebook, Instagram and LinkedIn.
• Regularly attended WoodGreen corporate volunteer events as the face of WoodGreen, answering questions about the agency and expressing thanks to maintain volunteer relationships.
• Captured and edited video and photography during WoodGreen events to create new content for WoodGreen's channels and website.
• Wrote and designed the WoodGreen newsletter, which was sent out to 1500 subscribers monthly.

Toronto, ON

• Boosted social media growth by 15% MoM
• Wrote SEO-optimized B2B-focused content on marketing, workflow optimization, and solutions to challenges faced by agencies.
• Collaborated both in person and remotely with our social media manager, designer, product manager, digital specialist and head of growth to accomplish marketing objectives.
• Monitored organic search traffic and SERP rankings to more intelligently guide our content strategy to rank higher on Google.
• Actively engaged as the HeyOrca brand on social media, networking online and curating content for Twitter, Facebook, Instagram and LinkedIn.
• Regularly interviewed marketers for our HeyOrca interview series and for input on content.

Toronto, Canada Area

• Guided the evolution of the Project X brand, developing a new voice, and establishing brand guidelines.
• Developed written use cases, case studies and articles aligned to a strategic content marketing plan.
• Recorded, narrated and edited product demo videos for various product use cases and services.
• Acted as social media manager, curating valuable content across Twitter, LinkedIn and Facebook.
• Established an attractive presence at trade shows, developing strategy to drive engagement.
• Acted as a liaison between the marketing department and our data practitioners to develop new product use cases and ensure marketing language is consistent with the data analytics industry.

Toronto, Canada Area

• Coordinated projects with a savvy marketing team spread out across NA and the UK
• Participated in high level brand strategy meetings, including the reinvigoration of The Exchange Lab brand essence and the creation of a new mission and vision for the company
• Managed social media accounts for The Exchange Lab, and live tweeted at industry events
• Wrote articles for industry publications surrounding timely topics in the Ad Tech industry
• Conducted research for the marketing team and ran analytics for our newsletters and website
• Sourced branded merchandise for events and clients from North America, the UK and China

London, United Kingdom

• Taught and planned for all subjects, adapted tasks to suit different learning types
• Liaised regularly with parents whose first language was other than English to maintaintrust in my work with the students
• Assessed conflicts between students and negotiated resolutions among involved parties
• Coordinated ICT strategies throughout the year group
• Attended Professional Development insets and worked collectively with staff towards theenrichment of the school community

Certficate, Public Relations

Activities and Societies: Community management for "Fight the Temptation" alcohol awareness social mediaLearned to navigate the balance.

Bachelor Of Education (B.Ed.), Junior High/Intermediate/Middle School Education And Teaching

Activities and Societies: iTeach Student Technological Assistant, Student Choir• Studied Education in the Junior / Intermediate stream.

Bachelor Of Arts (B.A.), English And Literary Studies

Activities and Societies: Editor on Hart House review, Barista at Caffiends Volunteer CafeStudied English literature from Beowulf all the.