Brendan Farley Email & Phone Number

Palm Beach Gardens, Florida, United States

Lead a national enterprise sales organization helping customers harness the power of data, analytics, and AI to drive business outcomes.Databricks is the data and AI company. More than 13,000+ organizations worldwide and over 40% of the Fortune 500 rely on Databricks’ unified data platform for data engineering, machine learning and analytics. Databricks is headquartered in San Francisco, with offices around the globe. Founded by the original creators of Apache Spark™, Delta Lake and MLflow, Databricks is on a mission to help data teams solve the world’s toughest problems.

Palm Beach, Florida, United States

Led a 40+ person team to grow a $71M financial plan as the North American Sales Leader for Personalization within Marketing Cloud’s Emerging Technology business unit. My Salesforce journey began during the Krux acquisition, where I took on leadership roles as RVP, Senior RVP, and AVP, acting as the General Manager for early-stage acquisitions such as Krux and Evergage that run as separate independent companies. I excelled at building high-performing teams and businesses in startup environments by developing GTM strategies that sell innovative solutions and implementing repeatable processes and operations that drive sales and customer success. My approach to leadership centers around fostering a winning sales culture built on collaboration, shared learning, launching tools for top sales asks, sales programs for pipeline generation and progression, and evergreen enablement to increase product knowledge and specialization. I'm proud to say that my team consistently strives to improve business metrics and performance, delivering a 2+ year CAGR at >40% with relatively flat attrition.Some of my selected achievements include:✓ Generated $126M+ ACV over 7 years, exceeding quota and growth goals 6 years in a row, achieving 6-time Chairman’s Club winner.✓ Increased transactions 30%+ YoY by strategically pivoting the sales and marketing GTM, launching a buyer persona-based selling framework to simplify and scale the selling motion.✓ Averaged 130%+ annual attainment by building high performing teams, evolving strategies, operations, and fostering a winning sales culture.

New York, New York, United States

✓ Built high-performing teams with a growth mindset, hiring >20 reps, crafting onboarding programs, peak performer profiles spanning hard/soft skill development, AE/RVP success guides, developed/retained top talent, and promoted stars annually.✓ Closed 22 new $500K+ logos attributed to a new Personalization Workshop, selling motion launched to co-author account roadmaps with customers developing Enterprise AEs into Business Consultants uncovering must buy use cases and selling business value.✓ Won the most prestigious company wide award and recognition, RVP of the Year.

✓ Penetrated new Financial Services Vertical, building two different emerging technolgy businesses from ground-up over a 5 year period: DMP business grew to $12M+ in 2020 and Personalization business to $16M+ in 2022.✓ Doubled YoY territory penetration by reimagining operations to be data-driven with new insights, driving repeatable ACV generating activities, and coaching to improve performance.

New York, New York, United States

As the Regional Sales Director at Adobe, I played a key role in building a thriving business from the ground up, serving as both a player and a coach. I joined the company after the acquisition of a Data Management Platform, where I led the charge as the first Senior Account Executive to validate the sales approach for one of Adobe's most complex data and identity solutions. Through my leadership and expertise, I successfully developed and executed go-to-market strategies, hired top talent, and fostered a culture of collaboration and innovation.✓ Closed largest deals to date, including Samsung $3.2M and Home Depot $2.8M.✓ Achieved 3-time Chairman’s Club winner, breaking comp plans with unexpected attainment levels for single and multiyear variables.✓ Key player to help beat Oracle for #1 DMP market share driving a significant business impact: ▪ Spearheaded an evergreen enablement program to up-level product and technical knowledge as a key success pillar within a startup environment. ▪ Helped hire top talent building out sales and supporting teams; part of swat team to evolve our story, sales collateral, and demo to stay ahead of the competition winning new business in new verticals.

At this cutting-edge AI-driven startup, I was the driving force behind record-breaking sales and spearheaded strategic initiatives that built long-lasting customer relationships. Using my expertise in collaboration and relationship-building, I worked closely with cross-functional teams in product, marketing, and services to unlock the full potential of our innovative data-driven platform and penetrated new verticals with ease. Through my unwavering focus on customer success, I played a critical role in establishing the company as a strategic partner for major brands, elevating our profile in the market as an innovative company. ✓ Delivered >$2.6MM growing American Express into our top strategic account building exec level relationships and customer references. ✓ Drove >$5MM business cracking Capital Once, Sprint, and AT&T helping to validate an innovative solution.

During my time as National Account Director at Yahoo, I quickly rose through the ranks due to my exceptional sales performance, earning multiple promotions from agency sales to commercial sales and eventually to enterprise sales. My consistent track record of exceeding sales quotas year after year is a testament to my ability to sell Yahoo's most complex and data-driven products, ultimately driving customer success.✓ Grew Carat Interactive into a top agency partner where non named account revenue exceeded named account revenue, marking the first time in Yahoo’s history.✓ Drove Fortune 50 company, AT&T, into a top 5 account over 2+ years growing revenue from $22M to $67M selling the most advanced data driven solutions.