Jennifer Compton Email and Phone Number
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🌟 Allow me to (re)introduce myself: 🌟It's me, hi, I'm the marketer, it's me. I'm a B2B and D2C marketer who has helped build and scale companies ranging from <1M to 50M in revenue. My resume doesn't have big logos, but I make a big impact. You might even see a few companies you haven't heard of (yet). I am all for the dark horse, the underdog (and the use of animal metaphors). 🎯 Professional Journey (How We Got Here) 🎯I dreamt of being a writer and creating brand experiences that inspire long-lasting loyalty. Now, 15+ years later, I've curated a collection of leadership experience and led more than five rebrand initiatives in retail, B2C, B2B, municipality, higher education, sports, SaaS, insure-tech, and professional services. 💼 Skills and Expertise (What I Love) 💼I have a particular set of skills (but not the Liam Neeson kind.)Branding is my superpower. I live and breathe it, crafting compelling brand stories that resonate.Content Marketing is my jam. I create and execute strategies that engage and convert.Events are my passion. Building experiences and developing relationships are what I do best.Team Collaboration is my happy place. I thrive in collaborative environments, fostering creativity and innovation.📈 Notable Achievements (What I Do) 📈- Data-Influenced Results: Coordinate all offsite promotional events, including vendor management, resulting in a 50% increase in lead generation, achieving 3X ROAS and increased MQL conversion.- Influential Campaigns: Grew brand awareness through social media and exclusive influencer partnerships, including placement on nationally syndicated television shows such as Miz & Mrs/USA network and the inaugural Rocket Mortgage Classic.- Leadership Excellence: Led a team of ten through a successful rebrand initiative, including agency selection, new name, logo, and brand platform rollout.🛠️ Specialized Skills🛠️- Brand development- HubSpot implementation- Event management and execution- Omnichannel, content, and email marketing💡Personal Philosophy:💡"Be the kind of person your dog thinks you are."🤝 Let's Connect:🤝If you're looking to connect with someone boasting a unique set of skills (again, marketing, not revenge), slide into my DMs, and let's chat. 👋
People Data Labs
View- Website:
- peopledatalabs.com
- Employees:
- 94
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Brand And Event MarketingPeople Data LabsAdrian, Mi, Us
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Head Of Brand & Marketing (Fractional)Persist Software Solutions | Cookie Plug | Pet Supplies Plus (Mi, Fl) | Bmg Media | Hypersign.Com Aug 2023 - PresentMarketing leader providing B2B and direct-to-consumer strategy, branding, campaigns, content, consulting, development, event management, etc., for a book of business in the Metro-Detroit and SW Florida region. Clients include insuretech software B-File System, Cookie Plug, Pet Supplies Plus, and BMG Media (Restaurant portfolio).
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Vice President MarketingProductside Mar 2022 - Jul 2023Dover, Delaware, UsLed a team of ten through a successful rebrand initiative, including agency selection, new name, logo, and brand platform rollout in 2023Developed and executed a market-expanding brand strategy aligning 280 Group with Productside in the consulting spaceAchieved significant growth in eCommerce sales (48%) and top-of-funnel MQLs (over 100%) for a Fortune 500 and Fortune 1000 product management training firm.Increased SAL to 90% by revamping customer journey mapping and persona development for inside sales and account executive teams.Implemented cross-channel outbound and marketing-led prospecting, resulting in substantial social media following growth (over 70%) and increased engagement (30%).Leveraged partner/co-marketing with vendor tools, driving an increase in webinar attendees (400%) and qualified leads (200%), achieving 3X-5X ROAS and increased MQL conversionManaged a 1M marketing budget, building a seven-person inclusive internal team -
Vice President MarketingTrujay Jan 2021 - Mar 2022Austin, Texas, UsJoined the management team to rapidly scale a niche start-up while maintaining a strong culture of integrity and inclusion (Growth of 64% YOY)Aid in the development of materials and content for potential acquisitionSupport growth initiatives and company visionCreate and implement the annual and strategic marketing planManage marketing budget and sales targets toward $2.5M in salesOversee brand development, including the launch of HubSpot Services Hub, Health Assessment, and Partner ProgramManage implementation of Hubspot, and lead generation funnels, yielding a 30% increase in overall company growthManaged P&L for all marketing activities, including keywords, digital advertising, and paid referral channelsConceptualized and implemented multi-channel engagement marketing strategies: digital marketing, partner sales, and social strategyDeveloped, maintained a monthly production calendar, edited and drafted original content, and monitored backlink engages through SEMRushEvaluate SEO strategy for trujay.com and all subdomains, manage website migration proposal to HubSpot CSM, and complete overhaul the websiteSupport Sales VP with content and customer acquisition, aid in the increase of SQL through increased lead generation, and CRM App / Affiliate PartnershipsIncreased social engagement: Facebook (10%), Instagram (82%), Twitter (5%), LinkedIn (87%)Manage and execute email campaigns, newsletters, surveys, case studiesDeveloped competitor-driven pricing strategy increasing GM, market shareOversee HubSpot solution, act as a primary HubSpot owner for the companyMaintain relationship with HubSpot Channel Consultants, and account CSM. -
Director Of MarketingShar Music (Shar Product Co.) Jan 2020 - Dec 2020Ann Arbor, Mi, UsLed marketing efforts through the development of fully-integrated marketing strategies for each division, and e-commerceIdentified customers' current and future needs; monitored competition.Planned and coordinated all marketing efforts, implemented a strategic marketing plan. Coordinated with sales and product departments; oversaw conferences, trade showsOversaw all media, including catalogs, paid advertising, social media content creationDeveloped and maintained promotional calendar in conjunction with e-commerceEvaluated go-to-market strategy for new and existing products, brandsManaged development of branding and corporate identity initiatives with agency partnerEnabled sales teams to meet objectives with materials, presentations, and lead generationAided in pricing strategies to maximize profits and market share Analyzed consumer trends, identified new customers, marketsDeveloped and managed marketing budgets, sales, margin, and expense targetsSupervised marketing team including hiring, training, workloads, schedulesOversaw agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management -
Co-Founder, Head Of Brand And EventsSundance Show Pads Jan 2015 - Dec 2020Sundance Show Pads, a Michigan-based company specializing in custom, bespoke show pads at an affordable price, launched with eight unique patterns and established as the original ready-to-ship custom show blanket company. Featured in Horse & Rider Magazine (Jan/2017)Featured on Horses Magazine (Oct/2016)
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Director Of MarketingOptishot Golf Jun 2017 - Dec 2019Brighton, Michigan, UsLed website rebrand, launched e-commerce brand strategy increasing engagement 300%Spearheaded campaign for two new productsLed strategic marketing, sales campaigns, yielding a 30% conversion increase.Managed social strategy, monitored conversion trendsCoordinated product launch and trade showsUpdated website and assisted with product placementCoordinated media buys, paid to advertise (Adwords/Facebook) Coordinated product development, monitored marketing trendsManaged lead generation strategies and customer interactionImplemented Live Chat leading to over 60% conversion on websiteImplemented HubSpot CRM and Marketing platformOversaw contract consultants, videographers, and brand partnersCoordinated product launch and brand voiceUpdated website and assisted with product placementCoordinated media buys, paid to advertise (Adwords/Facebook)Coordinated product development and monitored marketing trendsManaged lead generation strategies and customer interactionCoordinated marketing campaigns with sales activitiesMonitored and made recommendations for marketing budgetDeveloped creative media, including email, social media, video, and layout designManaged public relations, events, external communication, and brand positioning -
Practice Growth ManagerWilliam Vaughan Company Jul 2016 - Jun 2017Maumee, Ohio, UsWilliam Vaughan Company is a Maumee-based public accounting firm providing a vast array of audit, tax, and consulting services to its clients locally, nationally, and internationally. The WVC approach has a unique client-centered focus, resulting in sustained growth since 1959. This distinctive approach landed the company among Inside Public Accounting’s “Best of the Best Firms” in the country. Primary implementer in marketing communication, branding, new businessSupported proposal creation with Partners, Senior Managers Managed media relations, news releases. marketing collateralOversaw website maintenance and social media strategyLaunched email marketing campaigns and presentationsAssisted with the rollout of the consultant-led rebrand -
Director Of Public Relations, MarketingAdrian College Mar 2011 - Jul 2016Adrian, Mi, UsFor two consecutive years, Adrian College, listed in U.S. News and World Report as the "#1 Up and Coming Baccalaureate College in the Midwest," has been a dynamic educational institution focused on instructing influential and enthusiastic students and developing a unique entrepreneurial spirit in the millennial generation. Most recently, the College was recognized as a 'Best Value' institution in the Midwest.The Adrian College Office of Public Relations communicated the visions, goals, and achievements of the College to the world at large. Specifically, the office acted as a central marketing and communication hub providing strategic communication, media relations, crisis communication, expert sources, marketing strategy, branding, and publications.Oversaw five support staff, including Graphic Designer, Multimedia Designer, Visual Communications Coordinator, Sports Information Director, and Assistant Sports Information Intern.Oversaw and led the rebranding initiative campus-wide, including all departments, website, social, athletics, and recruitment strategyCrafted brand voice, copied and completed marketing communication strategy, maintained marketing plan, media, and event calendar for College.Managed all marketing, communication strategy, and public relations Implemented annual budget and print calendar -
Director Of Career PlanningAdrian College Dec 2010 - Mar 2011Adrian, Mi, UsOversaw and led the department by assisting students in developing, evaluating, initiating, and implementing a personalized approach to career planning.Developed programs and presentations in collaboration with student organizations and staff to educate students on career development and internship/ job opportunities.Maintained cooperative relationships with companies/outside organizations, faculty, administrators, parents, alumni, graduate and professional schools, and other constituencies.
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Assistant Director Of Career PlanningAdrian College Sep 2009 - Dec 2010Adrian, Mi, UsThe Office of Career Planning assisted in all phases of the career development process, including self-assessment, decision making, career planning, job search, and graduate school preparation. Embarking to empower Adrian College students and alumni with the skills, knowledge, and resources necessary for successful career development, these individualized services were offered throughout the year in conjunction with Adrian faculty, administrators, alumni, and employers.
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Downtown Development CoordinatorCity Of Adrian - Dda Apr 2008 - Sep 2009As Director of the City of Adrian Downtown Development Authority Board, therein lies a commitment to spread the word about the advantages of living, working, shopping, and playing in downtown Adrian. The invitation to capture the essence of Downtown Adrian through an authentic experience was promoted through media buys and a website launch and rebranded in 2009. The stories highlighted a rare quality of life and a unique entrepreneurial spirit -- a celebration of rural roots in the heart of Lenawee County. Excerpt from the website copy:"Nestled inside historic buildings, you’ll find an exciting mix of specialty shops, professional services, clothing boutiques, and dining options. Whether you’re seeking a rare jewel or a custom creation, a couture collection of apparel, a treasured gift from around the world, or simply a good book in which you could get lost, you'll find it here in Downtown Adrian.From featured events such as "Wine About Winter," Red, White & Blues, the annual Farmer's Market, Art-a-Licious, Paint the Town Pink, All Hallowed Weekend, Friday Night Under The Lights, and Winterfest to monthly incentives like Fabulous First Fridays- there is an event for the entire family to discover. More than just brick and mortar and stock goods for sale, Adrian is where friends and neighbors gather, and businesses have invested themselves in the community. It is a place where the historic architecture compliments the heart of the city and the soul of the county."
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PresidentMichigan Palomino Horse Association 2004 - 2007Oversaw the leadership, recruitment, show management and promotion for the national PHBA affiliate in the state of Michigan. Tasks included advertising, budgeting, event management, community relations, and marketing.
Jennifer Compton Skills
Jennifer Compton Education Details
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Siena Heights UniversityEnglish Communications/Advertising -
Adrian CollegeSport Administration & Leadership
Frequently Asked Questions about Jennifer Compton
What company does Jennifer Compton work for?
Jennifer Compton works for People Data Labs
What is Jennifer Compton's role at the current company?
Jennifer Compton's current role is Brand and Event Marketing.
What is Jennifer Compton's email address?
Jennifer Compton's email address is je****@****jay.com
What is Jennifer Compton's direct phone number?
Jennifer Compton's direct phone number is +141989*****
What schools did Jennifer Compton attend?
Jennifer Compton attended Siena Heights University, Adrian College.
What skills is Jennifer Compton known for?
Jennifer Compton has skills like Public Relations, Social Media, Event Planning, Social Media Marketing, Strategic Communications, Public Speaking, Marketing, Leadership, Event Management, Advertising, Social Networking, Media Relations.
Who are Jennifer Compton's colleagues?
Jennifer Compton's colleagues are Shad Fernandez, J.t. Waite, Victor Santo, Noah Tillmann, Sam Rounds, Sarah Freese Mccurdy, Neldy Rodriguez.
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