Jonathan B. Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• That One Thing is a YouTube and podcast series that delves into the often subtle, occasionally monumental, yet always defining element that propels ordinary individuals into the spotlight, elevates sports figures to.
• Originally hired as a consultant to define the concept's positioning, I was subsequently invited to join the team in a leadership capacity as lead producer
• Wrote and defined the story, overarching goals, and parameters for six of the twelve planned episodes
• Effectively allocated and creatively managed a tight budget, finding innovative solutions for travel, lodging, set arrangements, and equipment procurement
• Oversaw and coordinated a team of 5 people throughout the production process, ensuring smooth execution and delivery
• Company and project were shut down due to funding constraints

Microsoft Studios Vancouver, BC & Redmond, WA

• Played a key role in planning the continually evolving 5-year software portfolio and strategy for the XBOX ONE video game console, with a focus on developing products with the potential of becoming successful.
• Evaluated new product opportunities from external partners assessing their alignment with Microsoft's business and financial objectives
• Directed the setup and management of consumer testing and focus group processes for new product concepts, and effectively communicated qualitative and quantitative findings to the development and executive teams
• Conducted analyses of GaaS/SaaS and Live Service monetization options and distribution channels, leveraging virtual merchandising techniques based on psychological factors and making recommendations to optimize revenue
• Provided the executive team with regular market analyses and trend reports to inform product evaluations and decision-making

Behaviour Interactive Montreal, Quebec

• Primary liaison for external publishing partnerships establishing and nurturing strong relationships with key partners such as Electronic Arts Partner Group, Paramount Entertainment, Disney Interactive, Nickelodeon.
• Analyzed computer-based children's entertainment and multi-screen initiatives and provided insights contributing to the success of Nickelodeon's Monkey Quest franchise

Electronic Arts Montreal, Quebec

• Global Marketing Lead for Electronic Arts' top Games Label titles, Need for Speed Nitro and Army of Two franchise, I oversaw all aspects of their marketing campaigns, ensuring their successful launch and ongoing.
• Successfully managed and developed three direct reports, providing them with valuable guidance and support that allowed them to advance their careers
• Managed a combined marketing budget of approximately $9MUSD and led the strategic planning and execution of both campaigns, ensuring that they were delivered on budget and met all performance targets and objective

Electronic Arts Canada Burnaby/Blackbox

• Assistant Global Marketing Lead for Electronic Arts' Army of Two which exceeded the sales forecast by 30%, selling over 3 million units to date
• Drove the successful retail preorder campaign for Army of Two, surpassing the forecast by 78% and making it Electronic Arts' highest preselling new product at the time
• Developed and executed an innovative XBOX Live digital strategy generating the second-highest number of micro-transactions within the company.
• Global Marketing Lead for SSX Blur and both developed and led the marketing plan and strategy ensuring its success
• Developed and executed effective and innovative retail promotions and trade advertising for both Army of Two and SSX Blur, while managing all promotional calendars to ensure marketing and PR milestones were met
• Primary decision-maker for onsite support at key events in Europe and North America

Electronic Arts Canada Burnaby

• Assisted in the launch of EA Sports 2006 FIFA World Cup + 2.8M units sold LTD
• Contributed to the North American Hispanic Growth Initiative which increased sales across all FIFA products by 25% within the NA Hispanic demographic in 2006
• Liaised with Adidas and FIFA on multiple World Cup focused cross-promotions

Bachelor Of Business Administration - Bba, Marketing

Business Admin, Marketing