John Burchardt Email & Phone Number

Raleigh, Nc, Us

Topeka, Kansas, United States

Planned, organized, and executed SCCA events and parties. This included working with partners and local club leaders, as well as planning and executing publicity and logistics for events promoting programs and membership.Worked with Track Managers across the country to establish and maintain a cohesive and beneficial relationship ensuring smooth load-in and load-out procedures, temporary equipment installation, and positive customer experiences.Designed, constructed, and executed eye-catching and engaging trade show booth displays and managed the in-booth team’s activation onsite.Represented the organization in the booth for the duration of multi day trades shows, welcoming and discussing new programs with attendees (estimated attendance: 70,000)Maintained a consistently high level of execution at a variety of locations such as Daytona International Raceway, large airfields, Indianapolis Motor Speedway, South Point Casino and Hotel, and Indiana Convention Center.

Topeka, Kansas, United States

Oversaw a five day national membership and training convention consisting of presentations, meetings, networking events, and banquets in more than 20 halls and rooms with 500+ attendees and team members.Recruited and organized expert-level presenters from within and outside the organization.Facilitated coaching sessions with presenters on giving effective seminars.Event success was featured in nationally published magazine, SportsCar.

Topeka, Kansas, United States

Attended car club meetings, car shows, and events seeking out opportunities to promote SCCA offerings.Identified opportunities for mailing or digital marketing programs within the SCCA and worked with SCCA Marketing to plan and execute campaigns.Actively posted to social media platforms while at events to build awareness, attract people to SCCA sites, and generate discussion and engagement.Worked with management to set and achieve targets for metrics to gauge success and influence future strategies.Developed contacts with manufacturers, builders, store owners, industry experts, and influencers to build mutually beneficial partnerships promoting motorsports and programs.Established a new RallyCross chapter in Kansas which became one of the top three Midwest series within its first year.Created best practices and strategies to better sell existing products.Consolidated offerings into concise and easy to understand packages.Revamped online merchandise store to be more user-friendly and increase sales.Program successes were featured in popular websites such as Jalopnik.Leveraged assets to have brand featured on nationally broadcast television.Featured as a credible and engaging industry influencer promoting programs and organization accomplishments on popular podcasts such as Slip Angle and Ten Tenths Podcast.

Lafayette, Louisiana, United States

Recognized early for ability to learn, retain information, and excel in a consultative selling approach to educate customers in an easy and friendly manner.

Lake Charles, Louisiana, United States

Recognized as fourth highest in the nation for membership recruitment for 2015.Received the SCCA Region of the Year Award twice during tenure.Presented and served on panels at national conventions discussing recruitment and marketing strategies and best practices.Established a grassroots and digital marketing strategy for a new national SCCA motorsports program in an area of the country with low motorsports awareness from the general public. Became the leading promoter by attendance in the country within the year and maintained that level consistently for three additional years.Created a motorsports-focused podcast covering Autocross and track events, driver and shop interviews, and car tuning and tech sections.

Camp Lejeune, North Carolina, United States

Awarded the Navy and Marine Corps Achievement Medal.Oversaw the operation, maintenance, and repair of communications equipment for 13 amphibious tracked vehicles.Lead battalion level communications equipment use and maintenance training for vehicle operators and maintainers with classes of 30-40.Oversaw troubleshooting, maintenance, and repair training for battalion radio technicians.

Marketing

Education record