James Burulcich Email & Phone Number

Greater Atlanta Area

• Established and managed a company YouTube channel, driving engagement and content creation to attract over 55,000 subscribers and successfully penetrate the EU market.
• Orchestrated highly successful email campaigns targeting both US and EU markets, surpassing industry benchmarks with a 40% open rate, 10% close rate, 10% click rate, and an impressive 26% click-through rate.
• Implemented and optimized remarketing and conversion campaigns across Google Ads and Facebook Ads, consistently achieving an outstanding 20:1 return on ad spend (ROAS).
• Developed and curated marketing collateral including product guides and visual aids, resulting in a 10% increase in sales.
• Proactively managed and optimized website SEO for all new SKUs, enhancing product visibility and positioning on Google search results.
• Led content marketing initiatives across various online and offline channels, driving branding efforts and facilitating successful product launches that contributed to a 15% sales increase.

Deer Park NY

• Successfully produced, directed, and edited over 1000 promotional and instructional videos that drastically improved brand awareness and sales enablement.
• Managed all social media accounts, orchestrating cohesive marketing campaigns that elevated brand awareness, and drove conversions by 20%.
• Coordinated 30+ events across multiple regions (US, EU, Australia), leading to substantial brand promotion and product exposure.
• Implemented data-driven marketing strategies, resulting in a 15% improvement in lead conversion rates and a 10% increase in customer retention.
• Collaborated cross-functionally with sales and product teams to develop targeted campaigns, resulting in a 15% increase in qualified leads and a 15% increase in sales pipeline value.EDUCATION AND ONGOING DEVELOPMENT

Woodbury, NY

I produced comprehensive sporting events for MSGVarsity.com, the premier high school sports network spanning Long Island, New York City, Westchester, Connecticut, and New Jersey. My responsibilities encompassed all aspects of production, from filming the entirety of events to meticulous editing using industry-standard software like Final Cut Pro and Adobe.