Jennifer Chen Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

• Subject-matter expert in the cross-connection between media strategy, marketing analytics, and data implementation.
• Portfolio lead for a major technology client with web and media analytics projects.
• Delivery lead for a high-tier pharmaceuticals client amounting to $1MM+ in project sales. Managed three separate projects within the account; responsibilities included directing implementation, project management, and.
• Created internal & external marketing materials on media literacy training, analytics best practices, and BI visualization support.
• Led a team of 3 direct reports; developed advocacy and leadership skills as a people manager, learned how to deal with team conflict, and built close working relationships with team members.
• Participated in hiring & recruiting; developed interview case studies and conducted 10+ interviews ranging across junior, senior, and manager level candidates.

Chicago, Illinois, United States

Chicago, Illinois

Greater Chicago Area

Madison, Wisconsin Area

• Managed the organization's social media strategy and communications, including promotion of ongoing committee activities, campus events and community outreach via digital channels.
• Coordinated with key stakeholders to ensure all finalized marketing materials were ready for print and publishing. Oversaw the physical implementation of poster, flyer and in-gallery marketing efforts.
• Executed email marketing process of curating press releases and releasing monthly emails of organization events using Mailchimp.

Madison, WI

• Worked effectively in a fast-paced, small-team setting under the direct guidance of the marketing director.
• Designed and formatted multi-page marketing assets with expertise in Adobe InDesign and Photoshop. Created, edited and managed files in Microsoft Office (Word, Publisher, PowerPoint, Excel).
• Organized content from UWEBC industry events to create promotional materials regarding marketing, sales, customer service, IT and supply chain management.
• Updated organization webpages using Microsoft Expression Web, with experience in HTML and CSS.
• Assisted in online marketing, website management, and on-site conduction of UWEBC's annual industry conference, which consisted of over 600 consortium speakers, sponsors, and attendees.

Madison, Wisconsin

• Participated in an agile two-week team process of continuously improving web experience as a part of a cross-functional team between marketing and IT.
• Created content for new claims webpage by conducting key stakeholder interviews with company specialists.
• Designed and implemented an updated layout for the health insurance webpage using the content management system Sitecore.
• Assessed the funnel journey of the company's whole life insurance product using Google Analytics, from landing page through completion of the online application.
• Performed competitive analyses and research in techniques on persuasive marketing, user experience improvement and conversion optimization.

Chadbourne Residence Hall

• Provided residence hall and campus advice and resources to UW students in need of information.
• Efficiently logged packages and carefully managed mail service for residents.
• Applied critical thinking and effective responses to fast-paced situations and emergencies at the front desk.
• Enforced the OMEGA application when checking in/out residence resources.
• Regulated the front desk's email service in order to contact residents and staff.
• Employed Microsoft SharePoint when using active logs and communicating with other desk staff members.

Arlington Heights, IL

• Worked under high-pressure situations and communicated productively with restaurant patrons.
• Ascertained key customer service skills as a hostess, including how to seat & assist customers in dining area.
• Answered calls with clear communication skills, recorded reservations and takeout orders in an organized manner, and managed customer conflicts with ease.

Madison, WI

• Managed the cashier register and profits each shift.
• Carefully handled culinary machinery & materials used to serve customers.
• Participated actively with other co-workers to maximize teamwork efficiency.

Bachelor’S Degree, Marketing

Marketing/Marketing Management

HKUST summer exchange program

Business, Management, Marketing, And Related Support Services

CEA Rome: Business & Communication exchange program