Jean-Claude Larreche Email & Phone Number

Jean-Claude “JC” Larreche is Emeritus Professor at INSEAD, Alfred H. Heineken Chair. He is the author of a number of influential books, including Value Capture Selling (named Top New Release by Amazon in October 2023) and The Momentum Effect (named the 4th Best Book of 2008 by Amazon in the Business and Investing category). He is also known as the author of experiential learning simulations, including MARKSTRAT, DiG, REVMANEX and others developed and distributed by StratX Simulations from Paris and Boston.Jean-Claude’s primary focus is on the creation of efficient, sustainable corporate growth through excellence in customer focus, innovation, marketing and sales. He has successfully combined his distinguished academic career with a variety of groundbreaking business activities that have pushed the fields of sales and marketing forward. Jean-Claude has served as a consultant for numerous leading global corporations, and he is the Founding Chairman of StratX Simulations.Clients have included Alcan, Boeing, British Broadcasting Corporation, British Telecom, Christian Salvesen, Citibank, Digital Equipment, General Electric, Heineken, Hewlett Packard, IBM, ICI, ICL, Merck, Nestle, Nordea, Novartis, Novo Nordisk, Oracle, Partner Re, Pfizer, Polaroid, Randstad, Rank Xerox, Reckitt, Remploy, UBS, Volvo, Zambon, Zeneca, and many others.At the heart of Jean-Claude’s mission is a commitment to transforming the world of business by fostering creativity, innovation, and purpose while igniting a spark of passion and energy in every individual and organization he works with. He believes that business success is achieved by inspiring people to learn, dream bigger, think differently, and strive for greatness.

Listed skills include Marketing Strategy, Leadership, Marketing, Business Strategy, and 46 others.