Janet Whitney Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

• Manage Digital Analyst on all digital display reporting and strategic initiatives • Prepare analytic reports for display, social channels and social listening, including recommendations, optimizations and in-depth analysis• Work closely with account management and account planners to create strategic measurement plans• Provide tagging recommendations, campaign analysis and optimization recommendations for campaigns leveraging microsites• Manage ongoing creative testing• Work closely with the media buying and public relations agencies to provide cohesive reporting insights and recommendations

Greater Atlanta Area

• Developed, recommended, negotiated, implemented and optimized interactive media plans/buys • Prepared weekly campaign performance summaries, including optimization recommendations, budgets shifts if necessary, and in-depth analysis • Developed strategies which ensure client objectives and goals are executed within interactive media recommendation • Coordinated with client’s traditional agency to create a cohesive and integrated campaign • Worked closely with client services to ensure cohesive campaign strategy between the media buy and creative • Created and manage site tracking pixels • Worked with analytics team to review attribution methodologies for current clients

• Develop, recommend, negotiate, implement and optimize interactive media plans/buys • Build and maintain relationships with property representatives as a day-to-day contact • Prepare weekly campaign performance summaries, including optimizations recommendation, budget shifts if necessary, and in-depth analysis• Establish paid social media strategies and execute plans as they relate to current client goals increasing fans and community presence • Manage self-serve user interfaces including Facebook and RTB platforms Google and Invite Media• Track paid search spend and adjust bids to ensure full delivery and campaign efficiency• Coordinate with client’s traditional agency to create a cohesive and integrated campaign• Manage agency summer internship and mentor programs

• Implemented and optimized online display media campaigns• Updated campaign performance reports and analyzed performance• Compiled property creative specifications for use by creative department• Researched consumer psychographics, profiles and online activity to identify initial media strategy• Researched and analyzed competitors activity in the marketplace• Evaluated client’s social media presence and monitored organic social discussion through Nielsen BuzzMetrics

• Creative trafficking and implementation for new and optimized campaigns• Assisted in creative performance analysis• Participated in writing reports and creating presentations for clients

• Constructed Insertion Orders and adjusted Media Approval Forms• Assisted in campaign implementation in DoubleClick MediaVisor and creating corresponding traffic grids• Assisted in budget reconciliation