Lead marketing campaigns for Extended Care segment through strong collaboration that drives positive ROI. • Create, author, facilitate, and manage complex marketing campaigns that target post-acute care, home medical equipment, infusion therapy, and biomedical equipment solutions customers across the United States. • Facilitate sales communications to ensure internal awareness of marketing campaigns within Sales team. • Serve as main cog for leading and facilitating cross-functional marketing response PODs to coauthor, activate, and measure marketing plans, in collaboration with Market Strategy & Insights, Category Management, Clinical Resource team, Marketing Operations, Channel Strategy team, Channel Analytics team, Creative Design team, and Sales Communications team. • Lead regular report-outs to executive leadership team, documenting campaign performance and future opportunities to grow revenue. • Contribute to annual game plan strategy. • Contribute to content marketing strategy and execution.

Lead marketing strategy, internal & external communications, public relations, and events for a 175-bed hospital in a 13,000-person health-care system. Also responsible for:• Oncology Service Line• Orthopedics Service Line• Bariatrics Service Line• Brand Promise Enrollment Team• Emergency Department• Crisis Management• Events / Experiences• Digital Strategy / Social Media• Video Production• Graphic Design• Staff / Patient Engagement

Develop and execute marketing & communications strategies for various service lines of a large regional health care system.• Lead and facilitate marketing strategy & analysis for communications, public relations, web, social media, and events, connecting with patients, referring physicians, alumni, donors, and other stakeholders.• Service lines include North Carolina Children's Hospital, UNC Department of Ophthalmology, and Rex Hospital Rehabilitation Services.• Manage and develop online content for www.unceye.org • Develop retail promotions strategy for full service eyewear retailer UNC Optical Shop and UNC Laser Vision Center.