Jessica Dancewicz Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Ma

Overarching lead for the global Unilever Degree/Rexona brands.Established global process within ML US and continue to ensure collaboration across markets.Oversaw account growth, client satisfaction, and retention by identifying client’s requirements and developing accountable marketing programs to deliver business results on the largest global accounts run out of the U.S. offices.Executed fully integrated campaigns, comprised of TV, radio, OOH, print, digital, mobile, social, PR, events, SEM, and CRM.Ran Account Management team which included mentoring and providing adequate training, overseeing and conducting performance reviews, resolving issues/problems, rotating staff, and providing career growth opportunities.Managed cross-functional staff of 30+ FTEs across Account Management, Media, Social/PR, Strategic Planning, Analytics, Creative, and Production, with four direct reports in Account Management.Led consumer research, including qualitative and quantitative studies, and applied findings/insights to communications.Coordinated efforts across multiple partner agencies worldwide to deliver a global integrated marketing plan for Unilever/Rexona.

Greater Boston Area

Managed account teams and various departments to plan, develop, produce, execute, and measure client campaigns.Executed overarching brand strategies through research, analytics and optimizations to achieve client’s business goals.Oversaw fully integrated campaigns, comprised of video, OOH, print, digital, mobile, social, PR, events, SEM, and CRM.Launched the viral American Greetings’ Mother’s Day video, “World’s Toughest Job,” which yielded a 44% increase in YOY orders, a 31% increase in YOY sales, and won the prestigious Grand Effie Award for marketing effectiveness.Spearheaded site development for five major program launches for National Geographic Channel including the Emmy award winning site, livefromspace.com, which generated the most buzz around a show in the channel’s history.Led global social strategic and editorial framework development for Intel.Developed the marketing strategy to increase sales among FAGE Greek Yogurt’s product portfolio, which in turn helped FAGE secure plain yogurt market leadership.

Greater Boston Area

Greater Boston Area

Greater Boston Area

Greater Boston Area

Bba, Marketing

Activities and Societies: Dual minor in Art History and Fine Arts

Bachelor Of Business Administration (B.B.A.), Marketing