Kate Andreeva Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Chelmsford, Ma, Us

Lead a portfolio of analytic projects for several large US clients improving CRM contribution and business results.Partner with clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making.Serve as the primary point of contact for all phases of the project working with various levels of the organization from analysts to sr. management. Help analysts frame and structure a problem, then, turn data into insights and action. Communicate findings to senior leaders and non-technical marketers through compelling presentations and storytelling. Guide clients to adjust marketing programs to drive customer value efficiently through actionable, innovative analytic solutions and predictive models (propensity to buy, next best offer, customer lifetime value, etc.).Manage and mentor US and offshore team of analysts.

Boston, Ma, Us

Developed and managed loyalty and referral programs. Increased acquisition of well-qualified referrals by 14% while reducing cost to acquire.Advanced the strategic use of data to influence marketing strategy and key corporate initiatives on reaching sales goals and reducing dilution.Led activities across cross functional teams (Call Center, IT, Interactive Department, etc.) to ensure flawless execution of CRM campaigns.

Chelmsford, Ma, Us

Acted as a trusted advisor and industry expert on all CRM marketing initiatives. Developed integrated comprehensive communication plans aligned with overall business goals.Managed and optimized portfolio of complex behavior based multi-channel trigger programs aimed at increasing retention and LTV.Provided actionable insights related to consumer behavior, site conversion, testing and campaign performance.Increased customer and prospect engagement through personalized, relevant communications.

Chelmsford, Ma, Us

Served as a primary client contact on all phases of analytic projects from problem definition to insights presentation. Helped a number of retailers ranging from off-priced, value brands to full-price and upscale merchants to create successful, profitable marketing campaigns with strong ROI.Designed and developed sophisticated, actionable analyses aimed at dramatically improving the performance of clients businesses.Helped clients launch profitable loyalty programs. Provided program forecasting and measurement. Managed, trained and developed a team of marketing analysts.

Chelmsford, Ma, Us

Drove customer value and engagement through data mining and statistical modelling (retention, prospect, response, path to high value, persona segmentation, etc.)Was one of the key team members working closely with new clients/internal teams to launch new databases. Managed end-to-end UAT of the new solutions and was responsible for setting up clients' campaign management tool.

Chelmsford, Ma, Us

Developed and managed dashboards and reports on clients’ database health and customer KPIs.Analyzed customer behavior across channels, geographies, segments.Developed RFM segmentation to track changes in KPIs.

Quincy, Ma, Us

Managed execution of various marketing activities targeted at customer acquisition, retention, and migration.Analyzed results and provided recommendations on improving marketing campaigns’ response rates and ROI.

Assisted with SEM and website optimization.Assisted in creating a mix of marketing channels to produce qualified leads and visibility of the brand.Researched and analyzed new markets and product applications.

Mba, Marketing

Sas Course

Sql Course

Bachelor Of Arts (Ba), Business Administration And Management, General