• Partnered with Small Business Services, Office of Nightlife sector, of the NYC Mayor’s Office to identify key solutions and initiatives to increase awareness and rebrand the experience the office provides to its constituents. Produced insights grounded in quantitative and qualitative data that would guide the proposal for new initiatives. Researched, ideated, developed concepts, created road maps, and built rapid prototypes for marketing and communication campaigns identifying the material… Show more • Partnered with Small Business Services, Office of Nightlife sector, of the NYC Mayor’s Office to identify key solutions and initiatives to increase awareness and rebrand the experience the office provides to its constituents. Produced insights grounded in quantitative and qualitative data that would guide the proposal for new initiatives. Researched, ideated, developed concepts, created road maps, and built rapid prototypes for marketing and communication campaigns identifying the material and infrastructure that needed to be improved. Presented new initiatives to stakeholders which built trust and provided the strategy needed for a more defined policy and clear communication channels.• Designed and lead a workshop for a fortune 500 company (name anonymous for privacy). Created virtual “play” exercises as a collaboration and communication tool. Conducted usability tests, prototyping, and surveys. Collaborated with a team to manage project goals and deadlines. Increased team communication establishing new tools and techniques to elevate productivity in accordance with business needs and timelines.• Primary UX Design and Researcher for a Los Angeles based client. Designed a digital mobile app using Lo-to-Hi fidelity prototypes. Conducted end-to-end UX, strategy, and mixed methods research. Focused on user interviews, surveys, heuristic evaluation, competitive analysis, created user personas, journey maps, and performed usability tests for iterative feedback. Communicated findings and insight-based strategic recommendations to business leader and stakeholders.• Conducted a brand identity and content analysis for a Utah based distillery. Presented a competitor analysis to stakeholders establishing trust and providing insights for business development and marketing exposure. Show less

• Conducted a virtual Master Class to 300+ viewers (Latino market) successfully capturing the audience through brand education and product vision; established demand for future distribution and collaboration. • Performed generative research contributing to brand identity awareness. Conducted user interviews, performed interview data analysis, and created user journey maps to apply to business goals and objectives while identifying strategies to meet them. Presented to internal stakeholders… Show more • Conducted a virtual Master Class to 300+ viewers (Latino market) successfully capturing the audience through brand education and product vision; established demand for future distribution and collaboration. • Performed generative research contributing to brand identity awareness. Conducted user interviews, performed interview data analysis, and created user journey maps to apply to business goals and objectives while identifying strategies to meet them. Presented to internal stakeholders providing key insights and opportunities. • Collaborated with marketing department with product development, market research, content creation for strategic releases. Icons of Whiskey Campaign Innovator of the Year Award 2021.• Helped research and develop key equipment upgrades, sourcing changes, environmental strategy, and best practices earning the company Sustainable Distillery of the Year 2022. Show less

• Launched retail and service operation site for a start-up coffee enterprise. Researched and designed for viability and desirability, brand development, improving systems, and oversee end-to-end user experience feedback. • Hired and lead a team of 15-20 employees for a specific location and demographic, coaching and training in brand education, best practices, and customer service strategy. • Teamed and collaborated with company managers in an agile work environment to balance multiple… Show more • Launched retail and service operation site for a start-up coffee enterprise. Researched and designed for viability and desirability, brand development, improving systems, and oversee end-to-end user experience feedback. • Hired and lead a team of 15-20 employees for a specific location and demographic, coaching and training in brand education, best practices, and customer service strategy. • Teamed and collaborated with company managers in an agile work environment to balance multiple projects, identify our target customers and business goals, researching product and market trends to execute brand strategy. • Analyzed a wide variety of customer experience metrics, such as customer ratings, customer comments, time-on-call, and product-referrals, in order to inform CX strategies to stakeholders which increased customer retention and loyalty. Show less

• Founder of a leather working small business focused on boutique leather products.• Designed prototypes, sourced materials, conducted market research, performed end-to-end user experience.• Researched trends, explored graphic design, typography, and strategy to establish a brand identity and market value. Increased content strategy, local market awareness, and business objectives to meet yearly benchmarks.

• Researched and implemented behavioral treatment plans for clients spanning of ages 3-16 designed to improve living skills collaborating along program managers, therapists, and other stakeholders along the process. • Increase client target goals and objectives by creating journey maps, scenarios, empathy maps to meet benchmarks.• Wrote detailed reports on client progress and target goals focusing on behavioral strategy alternatives for further success. Reported progress to stakeholders… Show more • Researched and implemented behavioral treatment plans for clients spanning of ages 3-16 designed to improve living skills collaborating along program managers, therapists, and other stakeholders along the process. • Increase client target goals and objectives by creating journey maps, scenarios, empathy maps to meet benchmarks.• Wrote detailed reports on client progress and target goals focusing on behavioral strategy alternatives for further success. Reported progress to stakeholders to actionably provide solutions. Show less