Co-owned digital response campaign for COVID-19 to inspire and inform people living with diabetes affected by COVID-19; created and managed digital fundraising plan for #GivingTuesdayNow; managed digital fundraising revenue budget and digital advertising vendors; implemented email fundraising strategy and execution; took the lead on partnership deliverables with high-tech, health assessment kiosks to implement type 2 diabetes risk tests and generate email opt-ins nationwide; strategized and project managed 2019 signature awareness campaign (American Diabetes Month), resulting in over 80 million impressions; directed various fundraising projects (vehicle donation program and AmazonSmile account) to contribute to overall direct response fundraising goal.

Coordinated deliverables for consumer channels of partnership with American Heart Association (Know Diabetes by Heart) to generate over 1 million social media engagements; served as lead project manager for 2018 American Diabetes Month for creation of over 100 campaign deliverables; coordinated direct mail and digital fundraising efforts to provide cross-functional support for our department; created marketing deliverables (social copy and e-newsletter copy) for premier corporate sponsorships; covered events for social media on Capitol Hill and on The TODAY Show; volunteered as event staff for annual Scientific Sessions and numerous local ADA events; held position as board member for inaugural employee engagement council.

Collected research on community information, utilities, and development costs from existing resources and partner agencies that will be used for project proposals; created and designed materials that were distributed to our investors, local municipalities, and partner agencies monthly in addition to updating website content; managed and delivered consistent content on multiple social media platforms; coordinated various aspects for events, client visits, and meetings in Cabarrus County; contributed in the preparation for monthly Board of Directors meetings with proper materials and presentation methods and provide detailed minutes of each meeting.

Conducted research to capture up-to-date information on business contacts, sponsorships, and general information for various sports teams, marketing agencies, and leagues in America and worldwide; precisely edited and revised research in order to submit accurate information into the database, which becomes the online publication for customers.

Contributed in assisting daily business operations in the marketing department while participating in analytical research concerning email statistics; supervised renewal staff at events and coordinated hospitality for VIP customers.