James Swanson, Mba
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James Swanson, Mba Email & Phone Number

Senior Marketing Manager at World Rugby
Location: London, England, United Kingdom 31 work roles 4 schools
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Current company
Role
Senior Marketing Manager
Location
London, England, United Kingdom
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Who is James Swanson, Mba? Overview

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Quick answer

James Swanson, Mba is listed as Senior Marketing Manager at World Rugby, a company with 891 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for James Swanson, Mba.

James Swanson, Mba previously worked as Equity, Diversity, and Inclusion Advisory Group member at Brentford Football Club and Chair at Pride In Tennis. James Swanson, Mba holds Master Of Science - Ms, Sport And Entertainment Management from University Of South Florida.

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Email format at World Rugby

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World Rugby

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Profile bio

About James Swanson, Mba

MBA professional with a range of experience in both sport and entertainment. My global perspective, passion for diversity and inclusion, and talent for strategic creativity has spanned across my experience in fan experience, D&I, stakeholder management, partnership activation, corporate hospitality, event operations, staff training, and market research. I am communications-centric, relationship focused, and enjoy the art of storytelling. I pride myself on cultural awareness and social inclusion, as well as my ability to adapt my experience and knowledge to bring value to any position. "Strength lies in our differences, not our similarities" - Steven Covey

Listed skills include Sports, Sports Coaching, Officiating, Sports Management, and 39 others.

Current workplace

James Swanson, Mba's current company

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World Rugby
World Rugby
Senior Marketing Manager
London, GB
Website
Employees
891
AeroLeads page
31 roles

James Swanson, Mba work experience

A career timeline built from the work history available for this profile.

Equity, Diversity, And Inclusion Advisory Group Member

Current

London Area, United Kingdom

Sep 2024 - Present

Senior Marketing Manager

Current

London, England, United Kingdom

Overseeing the marketing execution for the Women’s Rugby World Cup 2025.

Jan 2024 - Present

Chair

Current

London, England, United Kingdom

Feb 2022 - Present

Co-Chair, Lgbtq+ Advisory Group

Current

London, England, United Kingdom

Oct 2023 - Present

Leaders Meet Diversity Advisory Board Member

Current

London, England, United Kingdom

Feb 2022 - Present

Equality, Diversity, And Inclusion Committee Member

Current
Sep 2021 - Present

Diversity And Inclusion Consultant

Current

London, England, United Kingdom

Feb 2022 - Present

Manager, Fan Experience And Membership Engagement

Twickenham, United Kingdom

  • Responsible for all elements of the matchday and supporter experience at the Club: fan engagement, data analysis, membership delivery, rewards portal engagement, matchday strategy, accessibility, and stakeholder.
  • Project manager and strategic lead for the club’s inaugural LGBTQ+ Pride Game in February2020; the first LGBTQ+ gameday within professional rugby globally.
  • Managed two EDI research projects with the University of South Florida on increasing… Show more Responsible for all elements of the matchday and supporter experience at the Club: fan engagement, data analysis.
  • Managed two EDI research projects with the University of South Florida on increasing thepopularity of women’s rugby and the Black Lives Matter movement within rugby.
  • Manage relationships with club partners and supporter groups: Debenture Holders, BondHolders, Level Playing Field, and the official supporters’ association.
  • Implemented a strategic approach to matchday planning and collaborated with internalteams to develop new commercial opportunities for the club.
Jun 2019 - Feb 2022

Fan Experience Manager, Brand Marketing

London, England, United Kingdom

Feb 2022 - Jan 2024

Equality, Diversity, And Inclusion Advisory Group Member

Oct 2021 - Dec 2023

Consultant

Adviserists

London, England, United Kingdom

Adviserists is a combined group of experts that grow businesses by creating experiences people love. Our creative empirical wisdom is linked by knowledge, trust, and association. We come together to build brands and lead them to success. By bringing our own varied experience in diverse fields and industries, we can help bring your ideas and goals to life.

Feb 2021 - Jan 2022

Training Strategy & Communications, Guest Experience (Consultant)

Tampa/St. Petersburg, Florida Area

Consultancy contract to provide services relating to internal staff communications, educational content development, learning & development strategy, data analysis, and digitalised training using 1Huddle & Vyond software.

Jul 2018 - Jun 2019

Training And Brand Experience Senior Coordinator, Guest Services

Tampa/St. Petersburg, Florida Area

Responsible for delivering training workshops, developing staff education resources, creating gamification content, assisting with account management, supporting client hospitality, overseeing the venue's staff reward & recognition programme, and shaping fan experience initiatives.

Nov 2017 - Jun 2018

Event Marketing Officer, Concert Operations

Tampa/St. Petersburg, Florida Area

Supported music concert operations, marketing plans, media relations, press releases, talent supervision, social media strategy, digital content curation, and top-level research projects.

Aug 2016 - Nov 2017

Graduate Research Assistant

Tampa/St. Petersburg, Florida Area

Assisted academic researchers with a social media research project NBA social media content engagement.

May 2016 - Aug 2016

Partnerships Executive, Marketing

Tampa/St. Petersburg, Florida Area

Supported the marketing team with account management (Coca Cola & Tampa Bay Lightning), partnership ticketing, sponsorship activation, event marketing campaigns, social media competitions, digital communications, and event operations.

Sep 2015 - Aug 2016

Sponsorship Activation Assistant, Corporate Partnerships

Tampa/St. Petersburg, Florida Area

Assisted with game-night sponsor activation, partnership tracking, and talent meet & greets.

Oct 2015 - Mar 2016

International Graduate Summer Programme, Tennis

Img

London, United Kingdom

Assisted with event operations, client hospitality, volunteer supervision, sponsorship activation, client ticketing, and social media content.

Jun 2015 - Aug 2015

Marketing Executive, Higher Education

Harlow, Essex

Responsible for supporting the sales and marketing teams with event coordination, digital communications, collateral design, market research and sales lead qualification.

Sep 2014 - May 2015

Regional Referee

United Kingdom

Organised and delivered numerous regional and national tournaments across the UK.

Apr 2010 - Apr 2015

National Bucs Competition Coordinator

United Kingdom

Responsible for coordinating over 30 universities across Scotland and the Midlands to ensure that match results were accurately captured and on-court issues during BUCs matches were resolved.

Oct 2012 - Jun 2013

Field Of Play Team Leader, Table Tennis

Glasgow

Responsible for operational procedures, the maintenance of international televised branding rules and the management & training of 12 volunteers.

Jul 2014 - Aug 2014

Learning Disability Program Manager

Stirling Disability Tennis

Stirling, Scotland

Co-managed and launched a Commonwealth Games awarded Learning Disability Tennis program on behalf of Tennis Scotland and the Tennis Foundation with my colleague, Holly Smith.

Apr 2013 - Jun 2014

Alumni Relations Intern

Stirling

Assisted with finding and reconnecting with lost alumni for the University of Stirling Development and External Relations Office.

Oct 2013 - Dec 2013

Sports Marketing Intern, Tennis

Img

Mumbai, India

Provided analysis and insights for the Aircel Chennai Tennis Open, delivered a sponsorship activation plan, and operationally supported the Lakmé Fashion Week international press conference.

Jun 2013 - Aug 2013

Tennis Club President

Stirling, Scotland

Responsible for the running the club; organizing coaching sessions, managing 6 BUCS university teams, marketing initiatives, arranging committee meetings and fundraising for specific projects.

May 2012 - May 2013

Sports Statistician

Wimbledon, London

Responsible for providing accurate and timely statistics, as well as action ‘Hawk-Eye’ system replays, at the Olympic Tennis Event held at Wimbledon.

Jul 2012 - Aug 2012

Deli & Marketing Assistant

The Pantry

Newmarket, Suffolk

Responsible for running the deli, managing stock levels, researching new products and creating marketing collateral.

Dec 2011 - Feb 2012

Marketing Assistant

Kismet Therapy Rooms

Newmarket, Suffolk

Responsible for social media and website management as well as future marketing initiatives.

Jul 2011 - Sep 2011

Program Coordinator

Brandon Leisure Centre

Brandon, Suffolk

Created a new tennis program for adults and children in conjunction with Forest Heath District Council and Anglia Community Leisure.

Sep 2008 - Jun 2010
Team & coworkers

Colleagues at World Rugby

Other employees you can reach at worldrugby.org. View company contacts for 891 employees →

4 education records

James Swanson, Mba education

Master Of Science - Ms, Sport And Entertainment Management

• Case Cup captain and team runner-up, 2017 National Sports Forum. • Presented a market research project on PSL owners to the Baltimore.

Master Of Business Administration - Mba, Sport Business

• Winning team, Fox Sports University Marketing Challenge with the Tampa Bay Rays. • PwC Global Acumen Panel representative for the USF.

Bachelor Of Arts (Hons.), Marketing, First Class

• Best Marketing Dissertation award winner for thesis on female athlete endorsement authenticity in tennis and its impact on the Women’s.

A-Levels, As-Levels And Gcses

Culford School

A-levels: History, Spanish and Drama & Theatre Studies AS-level: English • School prefect • Tennis team captain • School council • Uniform.

FAQ

Frequently asked questions about James Swanson, Mba

Quick answers generated from the profile data available on this page.

What company does James Swanson, Mba work for?

James Swanson, Mba works for World Rugby.

What is James Swanson, Mba's role at World Rugby?

James Swanson, Mba is listed as Senior Marketing Manager at World Rugby.

Where is James Swanson, Mba based?

James Swanson, Mba is based in London, England, United Kingdom while working with World Rugby.

What companies has James Swanson, Mba worked for?

James Swanson, Mba has worked for World Rugby, Brentford Football Club, Pride In Tennis, Premiership Rugby, and Leaders In Sport.

Who are James Swanson, Mba's colleagues at World Rugby?

James Swanson, Mba's colleagues at World Rugby include Andrew Kieran, Antonia Scholz, Marius - Victor Secuianu, Sascha Werlich, and Rhys Jones.

How can I contact James Swanson, Mba?

You can use AeroLeads to view verified contact signals for James Swanson, Mba at World Rugby, including work email, phone, and LinkedIn data when available.

What schools did James Swanson, Mba attend?

James Swanson, Mba holds Master Of Science - Ms, Sport And Entertainment Management from University Of South Florida.

What skills is James Swanson, Mba known for?

James Swanson, Mba is listed with skills including Sports, Sports Coaching, Officiating, Sports Management, Event Planning, Event Management, Leadership, and Communication Skills.

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