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I build products that put smiles on faces. Understanding customers is at the core of what I do. Using deep insights, I work with cross-functional teams to deliver value and delight to customers. As an Insights Lead at Nike, I uncover insights that inform and inspire innovative experiences on Nike.com and Nike+ apps. I previously led the Community UX team at YouTube, creating experiences to engage creators, fans and friends on YouTube. While at Google, I worked on social products, including the design of Hangouts - shipping apps across iOS, Android and Web. Before making the jump to San Francisco, I led the global user experience practice of designers and content strategists at APCO Worldwide, a Washington, DC communications consultancy. Previously as a UX Designer and Information Architect I built sites and apps for Coca-Cola, eBay, Ford's Theatre, and MasterCard.Outside of the work I get paid for, I perform air guitar competitively as Edward Shredderhands. My biggest audience yet was a crowd of about 10,000 (stunned) Googlers.
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Senior Director, Ux Research + Consumer InsightsNikePortland, Or, Us -
Director, Global Consumer InsightsNike Dec 2020 - PresentPortland, Oregon Metropolitan AreaLead consumer researcher for Women's Running. Deliver actionable insights based on qualitative and quantitative data sets to drive consumer concepts that inform the Nike brand, influence product creation (footwear, apparel, digital experiences), and create business growth. Define Nike’s female consumer to turn insights into actionable ideas for the enterprise.
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Experience Research LeadNike Aug 2016 - Dec 2020Portland, Oregon AreaI led user research for Nike's Digital Sport and Innovation experiences, including the Nike Run Club app (NRC), Nike Training Club app (NTC) and Nike's digital innovation team (launching products such as Nike Adapt self-lacing shoes). I previously worked across Nike's digital commerce experiences including Nike.com, Nike app and SNKRS app.
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Staff Ux ManagerYoutube Apr 2015 - Jul 2016San Francisco Bay AreaI led YouTube's Community UX team, where I oversaw the group of designers and researchers bringing creators, fans and friends together on YouTube. My team delivered the insights and experiences shaping the future of our products and optimizing our current ones. Previously I led YouTube's Creator UX research team. I built products for the millions of video creators whose work almost a billion active users watch and love. -
Senior Ux Researcher & ManagerGoogle Oct 2011 - Apr 2015San Francisco Bay AreaLed the user experience (UX) research team for Hangouts - Google's flagship messaging and video product. Individually conducted and managed user research across the core Hangouts iOS, Android and web apps. My research included: Google Voice, IP (internet protocol) messaging, SMS messaging, multi-way video calling, phone calling (PSTN) and rich media sharing such as photos and stickers. I led Google's first international field study dedicated to messaging - directly informing our emerging markets communications strategy. My team was also responsible for Google’s live streaming product (Hangouts on Air), enterprise video conferencing software and hardware (Chromebox for Meetings) and smart device products (Hangouts for Wear & Auto).Previously I worked as the lead researcher on Google+ Photos and Events. -
User Experience ManagerApco Worldwide Nov 2009 - Sep 2011Washington D.C. Metro AreaDirected user experience strategy for APCO Online, an international communications consultancy. I built sites and apps for clients such as Coca-Cola, eBay, Ford's Theatre, and MasterCard.* Led the global user experience and web content strategy team.* Mentored and coached a team of content strategists, UX designers and information architects.* Managed Social EQ, APCO & The Huffington Post’s social media study.* Developed APCO’s usability testing, SEO and web analytics practice. -
Senior Information ArchitectBrowsermedia Apr 2009 - Nov 2009Managed user experience strategy, information architecture and usability testing practices for a variety of clients, ranging from large trade associations to consumer products.. Responsible for research, strategy, interaction design and evaluation across the portfolio. * Conducted focus groups, stakeholder interviews, and in-depth user interviews. * Translated data into opportunities through strategy documentation, information architecture and interaction design. * Conceptualized UX deliverables and strategy documents.* Facilitated in-depth interviews for Browser’s largest client work.* Designed BrowserMedia’s paper prototyping and usability testing process. -
Lead Information ArchitectApco Worldwide Jan 2007 - Apr 2009Created information architecture and online strategies. Responsible for translating business objectives into user experiences through documentation such as sitemaps, functional specs, wireframes, personas, user scenarios, and task flows. Communicated these user experience strategies to client and production teams throughout implementation.* Established APCO’s usability testing practice.* Designed architecture and interactions on over 50 digital properties per year.* Successfully led the redesign of Ford’s Theatre official web site.* Headed user experience for Coca-Cola Italy’s corporate online presence.* Architected custom CMS for a news aggregation site and a career portal.* Collaborated with project managers, copywriters, graphic designers, and developers to create seamless user experiences.
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Student - Communications, Culture & Technology M.A.Georgetown University May 2005 - May 2007Concentrated in marketing, e-commerce, and online consumer behavior in the Communication, Culture, and Technology Masters program. Core coursework focused on usability methodologies, human factors analysis, user research, online product development and e-commerce application development. -
Content Manager (Internship), RecruitmentChemonics International May 2006 - Dec 2006Responsible for the content management over 2800 international development consultant records in a proprietary database. Trained staff on best practices. Performed various new business activities including pre-recruitment assignments, proposal resume writing, and matrix building. -
Research AnalystThe Advertising Council Sep 2005 - Dec 2005Investigated the economic and social impact of proposals under review for Ad Council support. -
Admissions CounselorVanderbilt University Jul 2003 - Jun 2005Responsible for advocacy of 900+ files each year in admissions committee decisions. Marketing strategist responsible for publication content, copy development and distribution. Supervised and coordinated video production unit with budget of $150,000. Supervised 120 student volunteers.
John Douglass Skills
John Douglass Education Details
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Communication, Culture, And Technology
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Economics, Philosophy
Frequently Asked Questions about John Douglass
What company does John Douglass work for?
John Douglass works for Nike
What is John Douglass's role at the current company?
John Douglass's current role is Senior Director, UX Research + Consumer Insights.
What is John Douglass's email address?
John Douglass's email address is jh****@****ail.com
What is John Douglass's direct phone number?
John Douglass's direct phone number is +1 503-671*****
What schools did John Douglass attend?
John Douglass attended Georgetown University, Vanderbilt University.
What skills is John Douglass known for?
John Douglass has skills like Information Architecture, Usability Testing, User Centered Design, User Experience, Usability, User Research, User Experience Design, Content Strategy, Interaction Design, Wireframes, Web Analytics, Persona.
Who are John Douglass's colleagues?
John Douglass's colleagues are Juan Carlos Martinez, Yessenia Jones, Samuel Nnorom, Hiliary Kolb, Deena B C, Eugenio Slijters, Teoman Köseoglu.
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