John Douglass Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Lead consumer researcher for Women's Running. Deliver actionable insights based on qualitative and quantitative data sets to drive consumer concepts that inform the Nike brand, influence product creation (footwear, apparel, digital experiences), and create business growth. Define Nike’s female consumer to turn insights into actionable ideas for the enterprise.

Portland, Oregon Area

I led user research for Nike's Digital Sport and Innovation experiences, including the Nike Run Club app (NRC), Nike Training Club app (NTC) and Nike's digital innovation team (launching products such as Nike Adapt self-lacing shoes). I previously worked across Nike's digital commerce experiences including Nike.com, Nike app and SNKRS app.

San Francisco Bay Area

I led YouTube's Community UX team, where I oversaw the group of designers and researchers bringing creators, fans and friends together on YouTube. My team delivered the insights and experiences shaping the future of our products and optimizing our current ones. Previously I led YouTube's Creator UX research team. I built products for the millions of video creators whose work almost a billion active users watch and love.

San Francisco Bay Area

Led the user experience (UX) research team for Hangouts - Google's flagship messaging and video product. Individually conducted and managed user research across the core Hangouts iOS, Android and web apps. My research included: Google Voice, IP (internet protocol) messaging, SMS messaging, multi-way video calling, phone calling (PSTN) and rich media sharing such as photos and stickers. I led Google's first international field study dedicated to messaging - directly informing our emerging markets communications strategy. My team was also responsible for Google’s live streaming product (Hangouts on Air), enterprise video conferencing software and hardware (Chromebox for Meetings) and smart device products (Hangouts for Wear & Auto).Previously I worked as the lead researcher on Google+ Photos and Events.

Washington D.C. Metro Area

Directed user experience strategy for APCO Online, an international communications consultancy. I built sites and apps for clients such as Coca-Cola, eBay, Ford's Theatre, and MasterCard.* Led the global user experience and web content strategy team.* Mentored and coached a team of content strategists, UX designers and information architects.* Managed Social EQ, APCO & The Huffington Post’s social media study.* Developed APCO’s usability testing, SEO and web analytics practice.

Managed user experience strategy, information architecture and usability testing practices for a variety of clients, ranging from large trade associations to consumer products.. Responsible for research, strategy, interaction design and evaluation across the portfolio. * Conducted focus groups, stakeholder interviews, and in-depth user interviews. * Translated data into opportunities through strategy documentation, information architecture and interaction design. * Conceptualized UX deliverables and strategy documents.* Facilitated in-depth interviews for Browser’s largest client work.* Designed BrowserMedia’s paper prototyping and usability testing process.

Created information architecture and online strategies. Responsible for translating business objectives into user experiences through documentation such as sitemaps, functional specs, wireframes, personas, user scenarios, and task flows. Communicated these user experience strategies to client and production teams throughout implementation.* Established APCO’s usability testing practice.* Designed architecture and interactions on over 50 digital properties per year.* Successfully led the redesign of Ford’s Theatre official web site.* Headed user experience for Coca-Cola Italy’s corporate online presence.* Architected custom CMS for a news aggregation site and a career portal.* Collaborated with project managers, copywriters, graphic designers, and developers to create seamless user experiences.

Concentrated in marketing, e-commerce, and online consumer behavior in the Communication, Culture, and Technology Masters program. Core coursework focused on usability methodologies, human factors analysis, user research, online product development and e-commerce application development.

Responsible for the content management over 2800 international development consultant records in a proprietary database. Trained staff on best practices. Performed various new business activities including pre-recruitment assignments, proposal resume writing, and matrix building.

Investigated the economic and social impact of proposals under review for Ad Council support.

Responsible for advocacy of 900+ files each year in admissions committee decisions. Marketing strategist responsible for publication content, copy development and distribution. Supervised and coordinated video production unit with budget of $150,000. Supervised 120 student volunteers.

M.A., Communication, Culture, And Technology

B.A., Economics, Philosophy