Jeff Severson Email & Phone Number

Monroe, Wi, Us

Monroe, Wisconsin

Colony Brands began as The Swiss Colony in 1926 and has expanded to encompass more than a dozen separate brands (including Montgomery Wards!) selling a multitude of products via catalog and web. As the lead writer for the three food brands (Swiss Colony, Wisconsin Cheeseman, Tender Filet), I am responsible for all of the catalog copy and web-based copy (including SEO and content marketing), as well as all ancillary marketing materials. I work with a very friendly and talented team at a company that treats its employees like gold, and get to write about food in a town known for cheese and beer. What's not to love?

A senior-level position responsible for a variety of print, web, and email marketing communications promoting educational solutions to firms and individuals. · Partnered with Marketing Director, Creative Director, Marketing Specialists, Product Managers, and others to effectively market a variety of educational products.· Accurately and efficiently wrote copy in a variety of formats, including e-blasts, brochures, press releases, packaging and advertising copy, firm-specific flyers, and interactive content. · Maintained brand marketing integrity and consistency of message. · Accurately proofread content for grammar, spelling, and formatting errors.

A senior-level position responsible for a high volume of written communication to consultants, outside clients, and internal team members. · Wrote, edited, and proofed marketing and promotional materials and important information sent to independent consultants and for various public relations needs, especially via email.· Provided content and direction for promotions, incentives, and other programs on web and in print.· Created and proofed internal memos, collateral materials, sales and promotional collateral, seasonal shipping and customer service memos, policy memos, newsletter articles, and multimedia scripts. · Collaborated with a wide range of team members to serve their communication needs; focus on audience perception and the positioning of all messages.

Winona, Mn

A high-profile position responsible for a wide variety of written communication, promotion planning, and project management. · Wrote all marketing copy for annual and monthly catalogs, as well as product information materials and newsletters for field sales and retail outlets. Provided creative input for cookbooks, product labels, and other materials; fast and accurate editor/proofreader for all key corporate communication. · Planned monthly catalogs, directing page/content flow and allocating appropriate space for products. Key player in developing product promotions, ad concepts, and communication strategies.· Directed efforts of designers and technical people to completely transform corporate information website into a fully functional retail site under demanding deadline. · Developed promotional materials, recipes, and themes for food-based home party program that greatly increased field excitement, participation and sponsoring. Sales increased by more than 200% in 2005; this program was the fastest-growing segment of the company.

Evolved "lite" adult contemporary radio station into leading-edge adult alternative format incorporating deep album cuts by classic artists.Greatly increased station's market share among target demographics (adults 25-54) by appealing to public demand for album-oriented material.Worked with record company reps to develop win-win relationship that benefited station, record companies, artists, and listeners.Developed Saturday morning radio program ("Coffee, Toast & Jams") that showcased record collections of local guest DJs, providing relevant local content and satisfying area demand for classic rock programming.Directed outside vendor in developing custom computer program to manage music rotation.Wrote hundreds of commercials and recorded promos, producing about half and managing production by other on-air talent. Accompanied sales staff on client calls to facilitate the writing and production of effective ads.