I help accounting firm leadership focus their marketing program to make sure they are leaving the legacy they want for the future while ensuring security for the present.WHY I DO ITIn 1985, I was looking for a new opportunity while I earned my MBA. I accepted a marketing coordinator position for an accounting firm located one mile from home. I thought it would be a convenient fit until my degree was finished. Little did I know I was starting my accounting marketing career!I spent eight years as an internal marketing professional in two firms. This was followed by three years as the executive director of an accounting firm network.In 1998, I took the entrepreneurial plunge and formed Capstone Marketing. Since then, I have helped thousands of accountants with the challenges of marketing and business development. HOW I DO ITI work with accounting firms on a retainer basis as their outsourced CMO, or on a project basis. Services include: Brand Surgery; Marketing Plan Development & Implementation; Content Marketing; Outsourced CMO; Retreat Facilitation; Client Satisfaction & Retention; Merger Integration; and, Advanced Pricing Methods(R).WHO AM I?I am a marketing consultant with over 35 years of experience working solely with CPAs. I am an inaugural AAM Hall of Fame inductee, a multiple AAM-MAA award winner, and a CPA Practice Advisor Thought Leader. I have twice been named one of Accounting Today’s 100 Most Influential People in Accounting. I am a HubSpot Certified Partner and a Certified Instructor of Fore LLC’s Advanced Pricing Methods®.I am the author of three books, and co-author of three more. I have written or been quoted in hundreds of articles on accounting marketing appearing in Journal of Accountancy, Accounting Today, and many other publications.I have made presentations for the AICPA; Association for Accounting Marketing; and, many accounting firm associations, state societies, and industry organizations. WHY IT MATTERSAfter working with thousands of accountants, I’ve discovered that:• CPAs have an unwavering commitment to serving their clients.• CPAs understand the need to retain clients and obtain new clients to achieve firm growth.• CPAs know they need to create and execute a marketing plan, but don’t always make the time to do it.WHAT TO DO NOWContact me for a free, no-obligation marketing consultation to see how we can collaborate and solve your biggest marketing and business development challenges, http://go.capstonemarketing.com/capstone-marketing-consultation.Email: jcaragher@capstonemarketing.com