Capstone Marketing

Capstone Marketing was founded in 1998 by Jean Caragher to help CPAs excel in their marketing efforts. Jean gets things done. For CPA firms seeking to improve their marketing, Jean is the go-to resource for strategy and implementation. With nearly 30 years of experience working solely with CPAs, Jean knows the challenges and opportunities firms face today. Her experience and knowledge, combined with her practical approach, help growth-focused CPA firms attract the best clients and talent. A well-respected industry specialist, Jean is an inaugural AAM Hall of Fame inductee, a multiple AAM-MAA award winner, and a CPA Practice Advisor Thought Leader. Prior to launching Capstone Marketing in 1998, Jean served as a CPA firm marketing director and association executive director. She has twice been named one of Accounting Today’s 100 Most Influential People in Accounting. Services include: Brand Surgery Marketing Plan Development and Implementation Advanced Pricing Methods(R) Inbound Marketing Client Satisfaction & Retention Retreat Facilitation Outsourced CMO Merger Integration