Jean-Marc Ly Email & Phone Number

San Francisco, California, US

San Francisco, California, US

• Implemented data-driven marketing campaigns, leveraging various channels, including SEO, SEM, social media, content marketing, and email marketing, resulting in a 25% improvement in ROI.
• Utilized advanced analytics and KPIs to assess campaign performance and optimize marketing efforts, resulting in a 45% reduction in customer acquisition costs.
• Initiated and managed strategic partnerships and collaborations with industry influencers leading to a 12% increase in brand awareness and market penetration.
• Spearheaded the development of customer segmentation and customer discovery resulting in a 20% improvement in customer retention rates, client interviews, and PR publications.
• Oversaw brand management and ensured consistent messaging across all marketing channels, enhancing brand recognition and customer loyalty.

New York, US

• First Growth hire leading a team of 4, driving business growth and scaling all functions of growth marketing and product go-to-market.
• Led User Acquisition and New Channels for B2C audiences across digital and direct mail channels generating 250% new customers.
• Progressively tested, analyzed, and optimized multi-channel campaigns through targeted segmentation and A/B testing to drive user engagement and conversion as well as brand authenticity through creative storytelling
• Build foundational processes and software to drive adoption of direct mail channels resulting in 150% enrollment increase into our program.

Mountain View, CA, US

• IPO in July 2019 (LVGO). Merged with Teladoc Health in November 2020.
• Spearheaded all new product launches; Hypertension, Behavioral Health, Chronic Kidney Disease, Heart Failure programs and enrolled over 100,000 members within 6 months of each launch. Drove strategy for positioning to.
• Increased email open rates/conversions by 30% and 50% through designing and implementing 50+ campaigns.
• Created a process and playbook for sending member communications which led to 98% error-free outbound communications.
• Drove enrollment strategy for Weight Management Program leading to 10+% ARR growth.
• Led client discussions for product buy-in, collaborative strategy, and opening new channels for engagements, including content strategy, podcast, and events.

Santa Clara, CA, US

• Supported the investor relations team with critical research, analysis, communications, and presentation projects.
• Develop easily understood content, analysis, and slides for our quarterly investor decks, earnings materials, and dedicated events related to shareholders and analysts, including investor conferences, webinars, and a.
• Managed a pipeline of 150 LPs, creating fund performance reports, data room and asset creation and setting up processes for new and returning LPs to access their data and aid in fundraising.

• Taught all startup founders on developing Go-to-Market strategies and acquiring their first marketing channel.
• Developed the social media presence and branding for the program.
• Created a startup summary presentation for interested investors and stakeholders.

• Created go-to-market strategies.
• Guided core Facebook ad campaign principles.
• Reviewed marketing efforts and assessed validity and reach of those efforts.
• Revamped website layout and content for 70% increase in site traffic.
• Created user acquisition channel strategy using paid acquisition, content writing and email marketing.
• Kept consistent email open rate at 30% and above. Drove return customers by offering limited deals for scarcity.

• Led Taxiwise business integration effort following its purchase by Ikky. Joined as Head of Marketing.
• Created Go-To-Market plan for app launch which generated 300 new restaurant signups in the first three months.
• Launched a content marketing video initiative to help tourists and expatriates travel safely in Hong Kong.
• Grew Ikky user base to over 10,000 users using paid acquisitions, content marketing and partnerships.

• Built a taxi booking app business from the ground up that connected expatriates with taxi drivers with 1 click. Successfully scaled the business and negotiated company’s purchase by Ikky in 2014.
• Brought the app to market, signing over 10,000 taxi drivers and 40,000 users and achieving +3,000 average monthly bookings.
• Led a team of engineers in the creation of four apps: iOS, Android, Web and Driver apps.
• Secured contracts with strategic hotels and established partnership with major taxi advertising company.
• Taxiwise was listed in Hong Kong Business Magazine’s 20 Hottest Startups of 2014 and Asia’s Top 10 taxi booking app in Travel + Leisure magazine.

Hong Kong, Hong Kong, HK

• Led implementation and developed lead generation strategies for a 2-sided mobile payment startup.
• Designed Public Relations campaign for Mobexo which generated meaningful press including: inclusion on Hong Kong Business Magazine’s 20 Hottest Startups of 2014 and StartupHK’s List of Top 10 Hong Kong startups of 2013.
• Grew website traffic count by 40%

• Founded CityWise, a Q&A mobile application where a user can ask a question and another end user within the locality will receive a notification.
• Led design and functionality of application
• Conducted market testing and customer validations

• Co-founded a startup to allow art and design students to post their work online and get critiqued from their peers or professionals.
• Created a platform for emerging artists and students because there was a lack of sharing and evaluating each other’s work over the web.
• Recruited a team of developers, designers, and interns to create our web application.
• Signed up 27 professors as the first beta testers of our platform.