Jeanne Labrette Email & Phone Number

Luxembourg City, Lu

Luxembourg

My goal is to optimize and/or design interfaces to enhance user experience, both for our clients and internal projects.- Conducting market analyses, benchmarks, and tracking UX and technological innovation trends- Understanding users through interviews, questionnaires, observations, personas, user journeys, etc- Organizing and facilitating ideation workshops- UX design: creating high-fidelity wireframes and clickable prototypes that meet accessibility and eco-design criteria.- Drafting technical specifications- Developing test protocols, administering tests, and analyzing results- Project management: analyzing client specifications, estimating timelines, client follow-up, and coordinating among all stakeholders (clients, UI designers, developers, business analysts)Areas of expertise: finance, insurance, railway transport, healthcare, telecommunications, Luxembourgish and European public sectors.

Paris, Île-De-France, France

The Digital Lab is a startup within BNP Paribas Personal Finance aimed at experimenting with new concepts through prototypes using the test & learn method.- Facilitating ideation workshops to identify user-expected features and benefits #DesignThinking- Creating mock-ups- Identifying features that deliver value to the user- Creating the backlog and prioritizing user stories- Facilitating Scrum ceremonies- Testing the Proof of Concept (POC) over a defined period- Industrialization

Paris, Île-De-France, France

Data visualization product - 3D mapping:- Coordinating between business, developers, and designers- Writing user stories- Identifying and prioritizing needs in the Trello backlog- Client demonstration of the product- Prototype development

Paris, Île-De-France, France

• Project management for NextGen initiative: redesigning over 70 local and corporate websites (Planning the project, tracking progress, delivering the project on time, developing support documentation, collaborating with UX/UI designers, developers, and all stakeholders...)• Participation in the deployment of Newscred, a content marketing platform: user training, drafting user guide, implementing enhancements...• Managing the content rollout across all websites• Assisting the digital marketing team with BAU activities: analytics, competitive analysis, SEO, SEA, Social Media campaigns

Paris, Île-De-France, France

• Managing the public websites for the business unit• Monitoring the SEO strategy (reports, semantic and technical improvements)• Writing and uploading content in coordination with other channels (social media, applications...)• Following up with technical teams on website factory developments (international, Asia, Switzerland, Luxembourg, Spain...)• Maintaining the International website up to date (bug resolution, asset reorganization, updates)• Tracking website KPIs and analytics project

Paris 01, Île-De-France, France

• Newsletters management (Layout, sending via SmartFocus, reporting and up-dating of the mailing list)• Social Selling program implementation and management (monitoring KPIs, sending a monthly report, creating challenges / competition games...)• One Bank Intranet page management• Intranet articles writing and contribution• One Bank Deputy Chairman’s LinkedIn profile management• Video creation to illustrate internal communication• Setting up and managing the Sharepoint website• Internal events organization

Paris 18, Île-De-France, France

• Newsletter and emailing campaigns management through Mailchimp• Social Media management through HootSuite• Corporate and commercial website redesign (interface mockups creation, functional and technical specifiction, implementation follow-up...)• Commercial and corporate website management (blog articles writing, order follow-up...)• SEO/SEA strategy management• Press relation management• Digital evolution benchmarking• Promotional events organization• Marketing and promotional actions monitoring and monthly report writing

Le Mans

• Mobile tourism application development• Print and digital communication materials creation• Newsletter management• Annual event organization• Association's Facebook page management

Le Mans

• Press releases and press kits writing• Photographic report• Article writing for monthly magazine and website• Communication materials creation• Events organization• Patronage and sponsorship operations establishment

Master 2 (M2), Digital Marketing & Web Management, Admis

Master 1, Digital Marketing And E-Commerce, Admis

Bachelor Degree, Information And Communication, Admis

Erasmus exchange semester with the university of Bergen in Norway Courses taken : • Norwegian Media System in a Global Context: study.

Bachelor Degree, Information And Communication, Admis

Btec Higher National Diploma, Communication, Admis