Jeanne Lin Email & Phone Number

New York, Ny, Us

Greater New York City Area

Led US and international corporate client payment strategy. Developed a multi-year digital servicing strategy that included a roadmap, value proposition creation, capability investment recommendation and global implementation of servicing strategy across 16 international B2B markets. Defined the interactive experience and owned the end to end development for websites, segmentation & optimization, and sales force communications and incentive planning. Drove a business-wide shift from paper-based servicing to a self-serve paperless model and achieved significant growth in digital enrollment. Increased client satisfaction while significantly reducing servicing costs by enabling a shift from off line channels to digital channels. Key Responsibilities/Accomplishments include:• Introduced new solutions for large corporate clients in multiple international key markets. • Delivered digital and servicing solutions that closed critical client satisfaction & user experience gaps using a customer-centric approach.• Drove digital enrollment from 4% to 80% across 16 global markets reducing offline servicing use by 50%. • Developed corporate statement online statement strategy & capability driving 80% paperless adoption across 14 markets in 2 years.• Delivered increased client satisfaction & reduced global corporate statement expense costs by 52%.

Greater New York City Area

Oversaw and defined the business strategy, value proposition evolution, & customer experience for small business line of credit products & consumer balance transfer programs. Led a team that achieved large increases in customer satisfaction and revenue. Oversaw continuous optimization of the balance transfer program through new pricing constructs, improved segmentation, new value propositions, & re-engineering complex processes. Led the transformation of the Loyalty Marketing Statement strategy called “Run the Statement Like a Business”, which included statement redesign, marketing capabilities enhancements, & refined management strategy.Key Responsibilities/Accomplishments included:• Increased P&L revenue contribution by 21% and delivered improved customer satisfaction by 38%.• Received Chairman’s Award for Innovation for increasing balance transfer contribution by 225% and revenue by 20%. • Grew marketing opportunities by over 17% through statement channel expansion and revenue building. • Launched “Test and Learn” marketing model to shift focus from fee based revenue to revenue from business drivers such as retention, engagement, and spend. • Created Executive Leader Oversight Board to close service gaps.• Achieved Credit Card Monitor Top Rating (A-) vs competitors.

Greater New York City Area

Led partner contract negotiations and developed marketing plans for direct and internet acquisition channels using multiple response channels. Drove increased profitability in Pre-Approved Acquisition channels and implemented new cardmember strategies to increase revenue and account volumes. Transformed Loyalty Dining program across Consumer and Merchant business units by introducing a new sales strategies, tools and sales incentives. Key responsibilities/Accomplishments included:• Launched on-line Business Credit Evaluation tool with Net Earnings in 6 weeks. • Drove 300% growth in restaurant participation and reducing sales period by 85%. • Led positioning research and launched acquisition campaigns for 6 new products.

Greater New York City Area

Developed new solutions and products. Led change management & product redesign for transition of partner rewards product to a proprietary rewards model. Earned multiple awards for driving high customer satisfaction levels through communication and fulfillment strategies & overseeing a new rewards product launch.Key responsibilities/Accomplishments included:• Achieved 98% customer satisfaction levels from communication and fulfillment strategies. • Launched new cobranded rewards product which surpassed forecasted response rates by 25%.• Managed a $12M budget to transform College and Alternate Media Acquisition space by penetrating new markets, developing new vendor pricing strategy & profitability optimization strategy.