Jeannine Rafferty Email & Phone Number

London Area, United Kingdom

Inkpact enables brands to create a truly memorable customer experience, driving revenue and retention by sending handwritten notes across the customer journey.As part of the executive management team, I am responsible for the day-to-day running of the business, enabling my team to deliver the best service for our clients, ensuring we hit targets, and reporting these back to the board.Responsibilities include:- Collaborating with our founders to develop and execute strategic business plans- Providing strategic direction- Building and developing a high performing team- Overseeing the execution of all campaigns - Collaborating with clients on their communication strategy, targeting and measurement to increase retention, frequency and lifetime value- Responsible for marketing, sales and client strategy- Goal and KPI setting- Organisation of quarterly industry CRM Leaders Club events for 40-50 industry experts

London, United Kingdom

TLC Marketing is a Promotional Marketing agency. Pure Loyalty is a division specialising in creating and running engaging loyalty programmes. Providing a Group function across 13 markets, I was responsible for globally shaping the loyalty and CRM strategy for sales pitches and driving stronger results from existing programmes.Responsibilities included:- Leading an international cross-functional team in the strategic redesign of clients loyalty programmes, increasing engagement, retention and redemptions- Designing new email strategies to increase open rates- Shaping rewards propositions for new loyalty programme launches- Developing internal documentation and frameworks to support global markets

London, United Kingdom

Reward is a loyalty tech agency who run Royal Bank of Scotland Group’s MyRewards Programme. I worked with large UK high street brands to understand their business objectives and commercial KPIs, then develop proposals resulting in highly targeted, insight-driven campaigns to acquire, re-engage and retain customersResponsibilities included:- Interpreting data to demonstrate the impact offers were having on retention rates- Presenting insights to senior stakeholders to inform wider business strategy- Identifying opportunities across the client base to maximise performance and revenue- Responsible for the client services strategy to best serve our clients

Nectar is the UK's largest loyalty programme. Responsible for leading relationships with key partners to ensure the Nectar loyalty programme delivered against their acquisition and retention goals. Working with partners on their CRM Strategy, communications planning and informing their overall loyalty strategy with programme insights.Responsibilities included:- Transforming clients CRM strategies into automated, personalised journeys reacting to individuals' changes in behaviour- Micro-segmenting campaigns to identify categories more likely to lead to repeat purchase- Working with BI to demonstrate campaign results and programme value

London, United Kingdom

London, United Kingdom

ProspectSoft is a UK based software company that focuses on providing market leading CRM software, eCommerce and Web Content Management aimed at the SME and small corporate user. I worked at ProspectSoft on my placement year within the Account Management team. Day to day this involved outlining software requirements, managing the customer base, leading meetings, designing solutions and producing quotes to increase close rates