• Founded the innovative company to service the marketing, PR, events, social media, etc. needs of a diverse SME clientele• Consult clients directly to understand their specific vision/requirements and translate them into high-impact, on- brand and targeted solutions – overseeing roll out and ongoing monitoring to maximize valueKey Projects Include:• Marina Market Cork: Own the company’s social media presence (Instagram, Facebook); creating compelling, on- brand content to achieve an engagement rate of up to 150K impressions per week, while monitoring performance to maximize ROI for paid ads. Conceive, develop, and roll out innovative social media influencer campaigns. Oversee the entire content development process, from design creation to vendor photography – controlling quality throughout the process.• FILO Aesthetics: Effectively implemented a data-driven approach to drive significant revenue growth from launch date. Marketing strategies included social media presence, public relations mission, traditional marketing tactics and more. In less than a year, the business secured at least 1 million € in sales.• Urban Green Private: Developed company’s 5+ real estate brands. Built a strong sales pipeline by driving brand awareness through social proof and several other strategies.• Inside Boxy: Developed a Shopify presence from scratch for a cutting-edge online interior design firm; underpinning roll out with a comprehensive branding overhaul, to include logo, typography and all marketing assets. Coordinated their social media presence and paid advertising to deliver a period of major growth• Mary Dunne PR: Provide bespoke public relations assistance, including media list building, media reach out, flodesk. Mail Chimp campaigns and press releases. Current campaign has achieved reach of 15M and been picked up by major broadcast channels and newspapers such as ELLE

Complex multifaceted role encompassing sales management, client engagement and leadership functions; driving class- leading business performance and sustainable growth.• Drive significant revenue growth through proactive, outbound end-to-end sales management; skilled at identifying client requirements and translating them into effective solutions and recommendations• Foster strong collaborative partnerships with distributors, vendors, and suppliers; engaging in robust negotiation to drive cost efficiencies while maintaining quality• Spearhead day-to-day sales and business operations, promoting a culture of quality, client focused service, and continuous improvement to align internal processes with best-in-industry standards• Served as a trusted advisor to leadership regarding both short and long-range strategic sales planning• Optimize the vendor recruitment pipeline to source and support the seamless integration of new sellers into thecompany culture; serving as a point of ongoing support, mentorship and advice• Engage in robust negotiation to deliver favourable bottom line, while maintaining client satisfaction• Work strategically to plan weekly market schedules for up to 30 vendors; filtered from hundreds of requests• Liaised directly with legal team regarding contract process and financial obligations for vendors and all parties involved• Complaint resolution expertise; de-escalating sensitive situations with tact, diplomacy and discretion to achieve mutually beneficial outcomes and retain custom• Managed a suite of back-office operations, including customer finance paper co-ordination and vendor spreadsheet maintenance• Developed and managed a brand new in-house internship program working closely with local institutions to promote new roles

Founded and grew the company from scratch to a high-performance eCommerce store, driving sustainable profitability through effective business leadership and cutting-edge marketing management• Established all processes, standards and workflows required to translate the business concept into a functional company, from both a technical and operational perspective• Defined and embedded the brand image/mission in all core business processes to ensure a cohesive, scalable corporate vision• Applya data-driven approach to strategy development, informed by quality research and market analysis – clearly defining goals and commercial objectives• Built a strong sales pipeline by driving brand awareness through social proof, before enhancing the customer consideration process by providing several product design options – achieving website engagement and sales• Strategically implement advanced sales techniques, including discounts, to improve value perception• Blend creative vision with data/analytics to develop high-impact, multi-channel marketing campaigns (ensuring a consistent brand message across all collateral):- Collaborated with an author to provide a free children’s book with purchases, securing 100,000+ social impressions, increasing sales and gaining traction on Ellen Degeneres’ sister show, Momsplaining- Employed both organic and paid acquisition digital channels to drive lead generation and sales growth – securing a feature on Pinterest’s ‘stylish trends of 2019’ for original streetwear

• Broke new ground through the development and implementation of an internal social media platform that streamlined communication while ensuring all partners were up-to-date with relevant information:• Partnered with the CEO’s Executive Assistant to design and develop the front end, creating a functional platform (comparable to a private Facebook group for the banking elite)• Worked with and supervised the CEO’s private IT team to ensure the solution met business needs• Serviced the needs of the CEO’s Office and multiple onsite executives, including supporting meetings, distributing relevant information/documentation and maintaining confidentiality across all data• Promoted joined up thinking and alignment at an organization-wide level through effective communication management; seamlessly coordinating multiple channels simultaneously

• Partnered cross-functionally to ideate and contribute on-brand content ideas, and original content for distribution across the company’s social media channels (approximately 14,000 followers)• Developed a series of engaging blog posts, securing an average of 10-20,000 impressions• Created and pitched stories to some of Canada’s leading media outlets including The Toronto Star, CBC News, ELLE Magazine – frequently gaining buy-in• Fostered strong collaborative relationships to define and execute high-impact media relations strategies that consistently delivered 2M+ impressions per campaign• Supported key decision making through the research and development of targeted media monitoring reports; translating data into critical intelligence• Consulted and collaborated with high-profile social media influencers to drive the reach and impact of multiple campaigns

• Leveraged the PR measuring tool to develop targeted monitoring and campaign results reports• Facilitated international media relations by supporting overseas client events, while also working cross-functionally to drive the agency’s overarching PR strategy• Forged strong press relationships to secure optimal coverage

• Served as a point of expertise for prospective clients regarding life insurance purchases; quickly fostering strong rapports while making targeted recommendations to achieve an exemplary conversion rate• Consistently met a challenging target of $500,000 in life insurance policy sales• Developed an effective marketing strategy that significantly enhanced the existing list while driving new business acquisition• Proactively maintained currency of knowledge regarding policies and service offerings to make credible proposals and capitalize on upselling/cross-selling opportunities• Employed a customer-oriented approach to ensure a class-leading experience and optimal retention rates