CONTENT• Authored newsletter articles; grew list from 0 to 400 in 2 years• Composed 90 web pages; partnered with vendor for optimizationWEBSITE• Devised plan and executed website build from 10 to 150 pages in 5 months• Oversaw vendor to enhance and improve site SEO; edited content for consistency• Grew web traffic/users from 900 to 4,000 per monthCAMPAIGN MANAGEMENT• Coordinated and executed product launch resulting in over $100,000 in salesSOCIAL MEDIA• Built Twitter, LinkedIn, and Facebook presence with followers continuously increasing• Established plan for consistent messaging to align with and cross-promote campaignsBUDGET & PLAN• Mapped $135,000 annual marketing plan and budget and stayed under budget

• Sold and designed custom wedding invitations to engaged couples• Handled all blog posts, social media, SEO strategies, website• Managed financials through QuickBooks

CONTENT• Composed client newsletters, increasing responses each release• Edited monthly internal publication, 300 circulationWEBSITE• Orchestrated 80-page website in 9 months• Formulated plan and site map; Forged relationship with vendor• Coached and delegated team on website projects• Presented to 100+ advisors and C-level at annual meetingCORPORATE RELATIONS• Established editorial calendar and award nominations • Managed research assistants• Partnered on planning committee for annual meetings• Developed advisor learning tools during annual meetings

PRODUCT MARKETING• Initiated 13 lead-generation events; 19 campaigns• Designed branding, company awareness, and consistent messaging for 50 pieces of collateralWEBSITE• Maintained 20 intranet pages• Lead team on new site development of 85-page website

PRODUCT MARKETING• Coordinated 8 US product launches• Initiated product packaging redesign• Partnered with product managers to develop product positioning and demo modelsBUDGET & PLAN• Introduced new print vendor resulting in $40,000 annual savings• Created $100,000 budget

USA CUP LOGISTICS COORDINATOR• Organized vendor rental program of approximately 20 vendors• Procured volunteer supply needs for over 300 volunteers in 15 areas NSC SPONSORSHIP FUFILLMENT• Lead contract execution• Initiated and developed new sponsorships Desktop Publishing• Developed print materials for various events & programs Human Resources• Initiated employee recognition program• Performed attendance studies of facility